A new media presentation of the work of automotive commercial car photographer Tim Wallace was made live today. The ‘burst’ media presentation shows just some of the work that we have produced in recent months and demonstrates a cross section of skills within the field of professional commercial photography.
Archive for the 'Land Rover' Category
04
Mar
12
43 Inspired Seconds…
This week we held the Land Rover ‘live shoot’ seminar event at the Solihull led by UK automotive and commercial advertising photographer Tim Wallace of Ambient Life.
This event is the largest that Calumet are involved with in the UK and it took place at the Land Rover plant in Solihull in a dedicated shooting area that is used by the Land Rover Experience team. The event was aimed at a select group of mainly professional photographers as they were led through a 2 day course consisting of a ‘live shoot’ with Tim on the first day and then a day in the class room to discuss techniques, workflow and post capture routines.
Calumet, Profoto, and Epson provided full product and staff support during the two days and were on hand throughout to assist Tim and help ensure the the attending photographers had the best possible experience. Tim’s ‘live shoot’ seminars started a few years ago after being asked by Jaguar to perform an ‘industry first’ shoot on stage at their Castle Bromwich headquarters.
15
Apr
11
Land Rover Project Media
Commercial Car Photographer Tim Wallace spent three days this week completing a commercial project for Land Rover and Land Rover Experience at their design and test facility at Gaydon and also at the UK Solihull Plant. The work featured many different aspects of Land Rover including the 2011 Land Rover Sport on the infamous Gaydon proving ground facility, the 2011 Discovery 4 on the new Gaydon off road course, work within the ‘G Deck’ design and 3D cave as well as a shoot at the Solihull Plant where Land Rover produce the vehicles including the Sport.
The work will be used globally throughout Land Rover and also in the UK by the Land Rover Experience area to promote Land Rover values and raise the public awareness of the Experience Centres.
2010 has been quite a year for us at Ambient Life and has seen photographer Tim Wallace work with some amazing clients and some amazing people, this presentation that we call 43 seconds is a short burst of just some of the work shot by Tim during 2010.
Why 43 Seconds?
The average time that a client or designer takes to decide if they like your style of work is 43 seconds, many photographers argue that it’s simply not possible to get across your message in this short amount of time. Creativity is the fundamental key to any successful commercial photography when mixed with a strongly defined shooting style. Commercially it is very important for client to choose a photographer based not only on their obvious technical ability but most importantly on their ‘style’ of work, this has been the main driving force behind all successful photographers for over 100 years and one that is just as important to day as it ever was with the age of digital technology. True creativity still exists in the capture and control of light with your subject mixed with a strong creative vision of the world.
Land Rover test all their new vehicles at the infamous Gaydon Proving ground that they share with Jaguar and Aston Martin and this week commercial car photographer Tim Wallace completed a shoot out on the track for Land Rover Experience to feature the new 2011 Range Rover and Freelander models for use in their global marketing and online material.
The ‘proving ground’ is a test facility that these manufacturers share and proved to be the ideal backdrop in Tim creating the marketing photography required for this Land Rover Project. To get these dramatic shots Tim spent a great deal of the day shooting tethered from the back of a Range Rover whilst being driven by one Land Rovers most experienced senior drivers. With any work such as this their is a very large amount of safety measures and shooting in this way is something that Tim has become very accustomed to over the years with his experience within the motor industry producing work for clients such as Land Rover, Aston Martin and Morgan. The day started with a group planning meeting at the centre’s control tower to work out what was required and talk through positioning and speeds, following this Tim was securely anchored into the rear of the Range Rover using a series of harnesses and safety ropes allowing him to shoot from the back of the vehicle with it totally open to the elements and offering a good shooting platform.
The work that Tim produced for Land Rover will be working its way through their marketing projects in 2011 and will help to raise the profile of the Land Rover Experience that the company offers as well as hopefully inspire new customers with its drama and atmosphere.
