Commercial car photographer Tim Wallace has been working closely with our Aston Martin client this month as a new project to create a dedicated Aston Martin ‘Enhancements’ website nears completion.
Aston fully restore many vintage classic Aston Martin’s ranging from very early models such as the DB1 through to the infamous DB5 and later models such as the more recent V8. All of these cars are able to have modern enhancements made to them such as the installation of power steering and handling suspension upgrades through to satellite navigation systems and adjusting the driving position from the right to the left. The site is planned to go live in August and represents a view off all the current and popular enhancements available with all photography being provided by Ambient Life and shot by photographer Tim Wallace.
Posts Tagged ‘concept car
The ‘Pro Book’ represents a online copy of our automotive car photography work presented on screen as a portfolio but more in the traditional sense, a soft copy you could say of the actual Pro Book that we may use in client meetings or with agents. The book is updated four times each year and we are very pleased to announce the launch of the Q3 version of the book.
Tim’s Pro Book for his automotive car photography receives a vast amount of interest from clients and agencies alike and we hope that this new release of Tim’s Portfolio inspires and demonstrates his create style and approach as well as showcasing some of his recent work both in the UK and Internationally.
Exciting news this week as work has now officially started on a proposed Aston Martin book. This has been a long term personal for car photographer Tim Wallace and has been under discussion for over 2 years now. It is hoped that the book will be completed and available by the end of 2012 for launch in early 2013 and it will be a hard back book with the aim to bring together the very best collection of Aston Martin photography very before made available to the public. Featuring all the Aston Martin models through the ages from the very early DB1 right through the the current range and the infamous One77 super Aston’s.
Tim “Its a great honour to be asked to do this book based around the range of Aston Martins through the years. Over the last few years I have become quite well known for my automotive car work and most of all probably for my Aston Martin work, for me photographing cars has never been about just showing the viewer what a model looks like but more about trying to capture and represent its form and character, cars to me have a personality, each one slightly different to the other, its having the ability to capture this passion and drama in a single image that is for me the gift of great car photography. We started work on the book earlier this week and as the chief designer said, ‘this is going to be a little like eating an elephant, one mouth full at a time…’
Over the last 5 years I have shot a huge amount of Aston’s and at last count that is near the 200 mark however as with any commercial work the photography and its style is dictated by the final requirement for its output so not ever piece of work has been shot in a dramatic style, for instance people very rarely think that all the parts and engineering side of the work has also to be covered, not to mention the ‘clinical’ work as I call it for marketing and brochures, so it is quite a massive task to ensure that I produce enough high quality work to fill a 300 page book. Also we are seeking to shoot all through the range and some models such as the infamous DBR2 are rare to say the least with only two in existence and with a price tag of £8m we have our work cut out for us but we are very lucky that as this is a joint venture with our client we have amazing access to some of the Worlds most beautiful and best kept Aston Martin secrets.
An amazing project and one that will I feel prove to be both demanding and ultimately very rewarding all at the same time.”
Aston Martin Restorations
This week we have been working with one of our longest running clients Aston Martin and their Restorations Centre. Tim has been heavily connected to Aston for a number of years now and its a relationship that has seen both companies work together on many different aspects of the business from the brochure and lifestyle work that Tim shoots on a regular basis for the Aston to the restorations and engineering projects. Over the last few weeks Tim has been working closely with Aston to create some powerful images for the restorations and classic side of the business that not only demonstrate some of the work that goes on behind the scenes and Aston but also for use in global events such as the recent Essen Car Show in Germany that Aston attended using Tim’s work as a launch platform visually.
DLSR Magazine Malaysia publish a 10 page feature on the work of automotive car and commercial photographer Tim Wallace this week. The magazine interviewed Tim for their ‘Pro’ feature and talked with him about his background, his drive, how he approaches his work today as recognised force in the commercial photography industry and just what the story is behind some of his strong views within the industry.
Read the full interview here online 
This week commercial car photographer Tim Wallace completed the final work on the Aston 2012 calendar. Tim has been producing and shooting the calendar for Aston for some 4 years now and over that time the calendar has become somewhat of a collectors item with tens of thousands of copies being sold worldwide and many people reporting that they would like multiple copies as they have one saved from each year.
Tim – “The Aston calendar is really special to me and each year a huge effort goes in to making sure that we have something different, this year I was lucky enough to spend some time in Switzerland and after falling in love with the sweeping mountains and snow covered peaks it was an obvious place to shoot Aston Martin’s. These cars represent different things to different people, some have fond memories of their boy hood dreams after watching the latest James Bond film hankering after that elusive silver birch DB5 classic, while others enjoy more recent memories with the DB9 and are drawn to the styling and engineering of some of Aston’s more recent triumphs such as the One77. Whatever the reason it is safe to say that Aston’s just never die, they stay in our hearts and in our imagination always. It was a pure pleasure to create the images for this years calendar and I hope that many people all over the World will get much enjoyment from it.”
Land Rover Project Media
Ambient Life photographer and founder Tim Wallace has today been announced as the winner of the Professional Advertising Photographer of the Year Award for 2010.
The Awards are held each year and attract entries from Professional Photographers all over the World and are broken down into individual categories such as Fashion, Product and Advertising. Tim had 4 entries submitted this year in the Advertising section and we were overjoyed to receive word this morning that Tim had won this section outright with a piece of work he shot earlier in the year featuring an Aston Martin Vantage.
Tim -”This is a fantastic honour and I can honestly say that given the high standard of work that was submitted to this category I was hoping that I would maybe get shortlisted but to win is just incredible. I feel very humbled and thankful that I work with such amazing people and clients that have the vision and open mindedness to allow me to be creative and project the World through my eyes. It is a wonderful end to 2010 and I look forward to what I hope will be another amazing year ahead as we enter 2011′.
2010 has been quite a year for us at Ambient Life and has seen photographer Tim Wallace work with some amazing clients and some amazing people, this presentation that we call 43 seconds is a short burst of just some of the work shot by Tim during 2010.
Why 43 Seconds?
The average time that a client or designer takes to decide if they like your style of work is 43 seconds, many photographers argue that it’s simply not possible to get across your message in this short amount of time. Creativity is the fundamental key to any successful commercial photography when mixed with a strongly defined shooting style. Commercially it is very important for client to choose a photographer based not only on their obvious technical ability but most importantly on their ‘style’ of work, this has been the main driving force behind all successful photographers for over 100 years and one that is just as important to day as it ever was with the age of digital technology. True creativity still exists in the capture and control of light with your subject mixed with a strong creative vision of the world.
This year Tim has been touring the UK to deliver the 2010 ‘Inspired Business’ seminars in association with Calumet UK and Tim was in Edinburgh today which marks the penultimate venue in this years tour.
Only one more venue, Liverpool, remains and Tim will be there on Weds 17th November as this years seminars draw to a close. The tour this year has been our most successful to date and already plans and details have been discussed for the 2011 Road Show as well as some exciting 2 day ‘Live Shoot’ seminars with Land Rover again and the addition of some further dates to meet demand including a ‘Live Shoot’ special event at Jaguars Headquarters. Tim will also be involved and hosting events in the US and Europe next year with various sponsors including Hasselblad. Details and dates will be available on our ‘seminars’ page on this site once confirmed along with instructions on how to book to avoid missing your place.
The current 2010 UK Tour will be discussing the important issues in regard to making your first moves towards starting out in Commercial Photography and this year Tim is covering such topics as;
*Building an efficient Workflow
*Buying equipment
*Making a business plan
*Tax and VAT
*Building a portfolio
*What it ‘really’ takes to be a commercial photographer
*Marketing yourself
*Presenting work
*Pricing work and quotes
The Inspired Tour
Each year Tim delivers a UK tour of venues around the UK from London to Scotland and talks in depth about subjects such as workflow, commercial photography, business development, and how to improve your technique. The tour events are very soundly based on commercial photography in general and also take an in depth look at many aspects of the photography business. These tours are very popular and please note that availability is to restricted numbers.
These talks take a rare insight into the world of commercial photography through the eyes of a professional working in this environment both nationally and internationally, and offer people the chance to gain further knowledge in what it takes to become a success in a career that is notorious for its high failure rate.
Tim discusses many aspects of photography including work-flow and how he approaches it for maximum efficiency, equipment in respect of DSLR Vs Medium format as well as lighting and just how he feels that shooting styles have changed over the last 10 years. He also openly speaks about the industry and personally talks through some of his own work, explaining his thought process and how he approaches a shoot and well as his own experiences of how to first approached the commercial market as a new comer. Finally we look at digital as a whole, some techniques Tim uses in Photoshop that he designed as well as looking at the importance of a fluid professional work-flow, discussing if it is still a ‘pure’ medium and how to regain that ‘shooting on film’ feeling that many professionals feel has been lost.
If you wish to book a place on any of the events mentioned on this page please contact the marketing department of Calumet UK who organise our placements on these seminars or visit the dedicated Calumet Events pages.
bookings can be made here Calumet Events Online
