This week saw the team in the beautiful mountains and valleys of Switzerland as we worked too seek out fresh new locations within this dramatic landscape. Unlike some car photographers who find themselves based largely in studios for their shoots AmbientLife photographer Tim Wallace has always worked hard to try and stay in the ‘environment’ believing that this is truly where a car belongs rather than in a clinical white box.
Tim – “A lot of commercial work these days can find itself heavily in debt to CGI and composite work and techniques. With a ever changing industry and client demands to seek out ever more inspirational imagery for their campaigns its a tough role these days at times however I do still strongly believe that nothing can quite match the ‘real world’ and as such we invest time on a regular basis to seek out new locations, wether that be for a stills shoot itself or to capture an area for later ‘composite’ work where logistically its not possible to get a client vehicle in that chosen scene. I think its important to shoot as close as possible to the actual scene and get the very best from it that you can, I read recently that all car photographers are basically frustrated landscape photographers…lol, not sure about that but I guess I do both in many ways as I shoot some of the Worlds most intoxicating landscapes from San Francisco to The Alps of Switzerland, the only difference is that I will include a car in that scene and use it to build what I hope will be a image that sell the emotion of the car I am working with and the dream so to speak of its ownership, its really a case of creating an image that the viewer looks at and says, ‘wow I want to be in that car right there’, that’s what a good emotional commercial image has the power to do. The Alps and valleys of Switzerland are among one of my favourite places to shoot not least simply due to the sheer scale of the landscapes there, truly breath taking on many occasions and this week we have been looking at different new area’s to work in from Les Diablerets to Montreux in the south. I look forward to returning there in a few months again when the whole landscape will change again as we see spring make an appearance.”