Land Rover Pro Live Shoot Event – England

The location was the Land Rover ‘proving ground and test track within the massive Land Rover factory complex in Solihull England. The weather was very British…, and the event was the 2013 Land Rover Pro Live Shoot Seminar Event with Commercial Car Photographer Tim Wallace.
The event itself brought photographers in from far and wide including Denmark, the Netherlands and even one dedicated chap who flew all the way from Melbourne Australia just to attend this one day event with Tim. The event was designed by Tim to give the audience a real feel for what is involved on a professional commercial car shoot, and followed the entire shooting process through from car placement and light positioning to finished photography with full support from Profoto UK and also Nikon UK. The day was spent looking at 2 very different setups using multiple Pro lights working together and also looking at problems that car photographers face whilst on location and how to work to find solutions to these using position and lighting. The vehicles donated kindly by our client Land Rover for the event were the new Range Rover Evoque and the legendary Land Rover G4.

Tim- “Many photographers find ‘live shoots’ in front of a large audience a little daunting for obvious reasons but in my view its really the best way to help people understand not only whats involved technically but also creatively. To try and do this in a class room would be a little I think like trying to explain how to drive to somebody who has never even seen a car…
I’m very fortunate that I have wonderful support on hand from people such as Profoto who are happy to supply both equipment and support staff on the day so that the photographers attending also get an opportunity to try out some of the latest equipment and gain further user based knowledge. I really enjoyed the Land Rover event and it was a resounding success given the very positive feedback that it received.”

Following huge demand since previous years ‘industry first’ live shoot car photography seminars by photographer Tim Wallace the event was sold out quite early on this year however we are now in talks with Calumet and Land Rover to hold additional events to continue to cope with the demand.

All of our UK based seminar talks and Pro live shoot events in the UK can be booked through the main Calumet Seminar central website here where you will see all of Tim’s events and venues clearly laid out with additional details and feedback from previous attendees.

Merry Christmas and Happy New Year

As 2012 grows to a near and Christmas approaches we would like to take the opportunity to wish all our clients and our colleagues a very merry Christmas and a peaceful and fruitful New Year.
2012 has been a very eventful year for Ambientlife and has seen our company complete projects and commercial shoots around the globe as well as Tim continuing his work in delivering seminars in the UK, Europe and the US. We have seen great success from the training video’s that Tim recorded in the US earlier this year as a guest of Scott Kelby and Kelby Training and there are plans to return to the US in early 2013 to record some further classes to add to the catalogue of work available online for people to view. 2012 also saw Tim continue his work with some of our long established clients such as Aston and Jaguar as we strove forward to support these clients with their media requirements such as the exciting new ‘Aston Legend’ book that Tim is currently working on and is expected to be published world wide in 2013, and work for Jaguar to support their needs at international trade shows and motor events.

Tim - “Its been an amazing year that all started off really in the US with the launch of the video work we recored for Kelby, never one to be completely comfortable in front of a camera and more at home behind it I think, but this work has received great reviews across the globe and I am very touched and pleased that so many people have written to me since their release in February to say that these classes have really helped them understand light and look at photography in a different and new way, very well worth while and satisfying.
Its been a busy year with our automotive car work as always and we have had the addition of some pretty big projects that have stretched us at times but its all been a great learning curve in life and one that has lead us to meet some amazing people and visit some remarkable locations and places around the globe. Probably one of my biggest challenges this year has been to start work on the ‘Aston Legends’ book. I remember the first production meeting for this at Aston and at the time it was described to me as like ‘eating an elephant’ one mouth full at a time…lol
There is a huge amount of work to do as you simply don’t realise just what goes into filling a 400 page book until you actually sit down and start to plan it out but I am glad to say that we estimate that we are over 50% of the way through now and its very exciting indeed and I look forward greatly to see the completed book available and on the book store shelves, personally this is a life time goal for me and one thats been very satisfying indeed.
The year ended commercially for us in California shooting various work throughout the area and visiting some truly amazing locations such as Death Valley, LA, and Yosemite National Park. Throughout all our work it would not be possible to achieve the work that I do without the support of those that we work with and most of all my life and business partner Jess who simply is the most supportive and amazing person in her own right with her brilliant behind the scenes work on logistics and locations as well as bring the glue behind the scenes that helps keep everything together and me on the straight and narrow.
The year end is almost here and myself and Jess have taken some time out to be at our home in Switzerland to enjoy this festive period with friends and family not to mention catch up some skiing in the Alps where I hope to survive another year…!
I would like to personally wish all the people that we have met this year a very merry Christmas and a very peaceful and happy New Year as we look forward to many more adventures and challenges ahead of us.”

DPC South Africa this month featured the work of Ambientlife photographer Tim Wallace.

“This exceptional Commercial Photographer’s work will have you drooling… Tim Wallace is an unbelievably talented Photographer, his shooting style is very pure and his attention to detail explains why he has received so many awards, including, International Advertising Photographer of the Year. Follow the images below, it will most assuredly inspire you…”

Danie Bester, founder and editor of DPC, has been lecturing extensively on photography throughout South Africa for some years. Danie’s love for fine art photography is evident in both his work, as well as his basic and advanced training courses.

DPC was birthed from Danie’s passion to help others with a desire to learn photography skills and techniques. It is the mission and vision of DPC to help novice photographers understand and effectively use their digital cameras, and take creative photographs, which they can be proud of. Danie realized at the outset that, as students of basic photography acquired basic skills, they would want, and need to be trained in more advanced photographic techniques. In partnership with other professional photographers DPC developed advanced courses and practical workshops to align with these goals.

DPC Feature
Read it online live here

Interested in learning how to light and shoot car and automotive photography?
Why not join us here to enjoy over 4 hours of video tutorial classes on car photography Tim Wallace – Kelby Training Instructor

2013 Seminar Events with photographer Tim Wallace
Check out our events booking page and our main seminar page here at AmbientLife

Land Rover work goes live

Land Rover test all their new vehicles at the infamous Gaydon Proving ground that they share with Jaguar and Aston Martin and recently commercial car photographer Tim Wallace completed a shoot out on the track for our client, Land Rover, to feature the new 2012 Range Rover and Freelander models for use in their global marketing and online material which has now gone live.

The ‘proving ground’ is a test facility that these manufacturers share and proved to be the ideal backdrop in Tim creating the marketing photography required for this Land Rover Project. To get these dramatic shots Tim spent a great deal of the day shooting tethered from the back of a Range Rover whilst being driven by one Land Rovers most experienced senior drivers. With any work such as this their is a very large amount of safety measures and shooting in this way is something that Tim has become very accustomed to over the years with his experience within the motor industry producing work for clients such as Land Rover, Aston Martin and Morgan. The day started with a group planning meeting at the centre’s control tower to work out what was required and talk through positioning and speeds, following this Tim was securely anchored into the rear of the Range Rover using a series of harnesses and safety ropes allowing him to shoot from the back of the vehicle with it totally open to the elements and offering a good shooting platform.

The work that Tim produced for Land Rover will be working its way through their marketing projects in 2012 – 2013 and will help to raise the profile of the Land Rover Experience that the company offers as well as hopefully inspire new customers with its drama and atmosphere.

43 Inspired Seconds…

A new media presentation of the work of automotive commercial car photographer Tim Wallace was made live today. The ‘burst’ media presentation shows just some of the work that we have produced in recent months and demonstrates a cross section of skills within the field of professional commercial photography.

Land Rover 2 day Pro Seminar is a great success

This week we held the Land Rover ‘live shoot’ seminar event at the Solihull led by UK automotive and commercial advertising photographer Tim Wallace of Ambient Life.
This event is the largest that Calumet are involved with in the UK and it took place at the Land Rover plant in Solihull in a dedicated shooting area that is used by the Land Rover Experience team. The event was aimed at a select group of mainly professional photographers as they were led through a 2 day course consisting of a ‘live shoot’ with Tim on the first day and then a day in the class room to discuss techniques, workflow and post capture routines.

Calumet, Profoto, and Epson provided full product and staff support during the two days and were on hand throughout to assist Tim and help ensure the the attending photographers had the best possible experience. Tim’s ‘live shoot’ seminars started a few years ago after being asked by Jaguar to perform an ‘industry first’ shoot on stage at their Castle Bromwich headquarters.

Land Rover Project Media

Land Rover 3 day Commercial Shoot at Gaydon and Solihull

Commercial Car Photographer Tim Wallace spent three days this week completing a commercial project for Land Rover and Land Rover Experience at their design and test facility at Gaydon and also at the UK Solihull Plant. The work featured many different aspects of Land Rover including the 2011 Land Rover Sport on the infamous Gaydon proving ground facility, the 2011 Discovery 4 on the new Gaydon off road course, work within the ‘G Deck’ design and 3D cave as well as a shoot at the Solihull Plant where Land Rover produce the vehicles including the Sport.

The work will be used globally throughout Land Rover and also in the UK by the Land Rover Experience area to promote Land Rover values and raise the public awareness of the Experience Centres.

43 Seconds – The Year that was 2010

2010 has been quite a year for us at Ambient Life and has seen photographer Tim Wallace work with some amazing clients and some amazing people, this presentation that we call 43 seconds is a short burst of just some of the work shot by Tim during 2010.

Why 43 Seconds?
The average time that a client or designer takes to decide if they like your style of work is 43 seconds, many photographers argue that it’s simply not possible to get across your message in this short amount of time. Creativity is the fundamental key to any successful commercial photography when mixed with a strongly defined shooting style. Commercially it is very important for client to choose a photographer based not only on their obvious technical ability but most importantly on their ‘style’ of work, this has been the main driving force behind all successful photographers for over 100 years and one that is just as important to day as it ever was with the age of digital technology. True creativity still exists in the capture and control of light with your subject mixed with a strong creative vision of the world.

Land Rover 2011 shoot at Gaydon Proving Ground

Land Rover test all their new vehicles at the infamous Gaydon Proving ground that they share with Jaguar and Aston Martin and this week commercial car photographer Tim Wallace completed a shoot out on the track for Land Rover Experience to feature the new 2011 Range Rover and Freelander models for use in their global marketing and online material.

The ‘proving ground’ is a test facility that these manufacturers share and proved to be the ideal backdrop in Tim creating the marketing photography required for this Land Rover Project. To get these dramatic shots Tim spent a great deal of the day shooting tethered from the back of a Range Rover whilst being driven by one Land Rovers most experienced senior drivers. With any work such as this their is a very large amount of safety measures and shooting in this way is something that Tim has become very accustomed to over the years with his experience within the motor industry producing work for clients such as Land Rover, Aston Martin and Morgan. The day started with a group planning meeting at the centre’s control tower to work out what was required and talk through positioning and speeds, following this Tim was securely anchored into the rear of the Range Rover using a series of harnesses and safety ropes allowing him to shoot from the back of the vehicle with it totally open to the elements and offering a good shooting platform.

The work that Tim produced for Land Rover will be working its way through their marketing projects in 2011 and will help to raise the profile of the Land Rover Experience that the company offers as well as hopefully inspire new customers with its drama and atmosphere.