Posts Tagged ‘morgan

17
Mar
13

Morgan – Gotham City…

banner morgan

The Morgan Motor Company is quite possibly England’s last great independent Motor Manufacturer.

We were approached several years ago by Morgan to shoot several of their superb models for new brochure designs, including the Aero 8, SuperSport and the prototype EvaGT.

Ambient Life photographer Tim Wallace spent time working with Morgan to produce the work for mainly for use within their brochures and web presence however some of the work is planned to be used in the main Morgan area at the various international Motor Shows such as the recent Geneva show. It is at this time that manufacturers traditionally launch new models and demonstrate their prototypes for the future.

car photography and car photography morgan

supersports wood sun

car photography 100 years of Aston Martin

12
Aug
12

Morgan – New Brochure and site launched in Europe


This week saw the release and launch of a new brochure as well as comprehensive website updates for our client Beamish Morgan. The brochure is a project that car photographer Tim Wallace has been working closely with our client with the aim not only to present the business to their clients professionally but also to capture some of the passion and enthusiasm of the Morgan brand after the company relocated its operation within the North East and became the first dealership in the UK to sell the much talked about new Morgan 3-wheeler, which has not been in production since the 1930s.

More than 600 orders for the revamped British-made roadster have already been placed by Morgan enthusiasts across the world, meaning that would-be owners could face a four year wait to take delivery of the latest must have motor.

A recent 30 minute test drive was all it took to convince US chat show host Jay Leno that he should add one of the £30,000 two-seaters to his collection of classic vehicles.

Tim already shoots for the Morgan the main manufacturer at their factory home in the hills of Malvern so it was a natural progression to work with Beamish Morgan, a company that have been closely connected to Morgan for many years and also have a heritage in the racing community through Morgan with McDonald Racing.

08
Dec
11

Beamish Morgan joins Ambient Life as a new client this week


This week we would like to welcome Beamish Morgan to our family of clients. Commercial Car Photographer Tim Wallace has been working with the company over the last month to prepare work for the launch of their new web presence as the company relocates its operation within the North East and becomes the first dealership in the UK to sell the much talked about new Morgan 3-wheeler, which has not been in production since the 1930s.

More than 600 orders for the revamped British-made roadster have already been placed by Morgan enthusiasts across the world, meaning that would-be owners could face a four year wait to take delivery of the latest must have motor.

A recent 30 minute test drive was all it took to convince US chat show host Jay Leno that he should add one of the £30,000 two-seaters to his collection of classic vehicles.

28
Dec
10

43 Seconds – The Year that was 2010


2010 has been quite a year for us at Ambient Life and has seen photographer Tim Wallace work with some amazing clients and some amazing people, this presentation that we call 43 seconds is a short burst of just some of the work shot by Tim during 2010.

Why 43 Seconds?
The average time that a client or designer takes to decide if they like your style of work is 43 seconds, many photographers argue that it’s simply not possible to get across your message in this short amount of time. Creativity is the fundamental key to any successful commercial photography when mixed with a strongly defined shooting style. Commercially it is very important for client to choose a photographer based not only on their obvious technical ability but most importantly on their ‘style’ of work, this has been the main driving force behind all successful photographers for over 100 years and one that is just as important to day as it ever was with the age of digital technology. True creativity still exists in the capture and control of light with your subject mixed with a strong creative vision of the world.

30
Oct
10

Bristol ‘Inspired 2010′ Photography Business Seminar

We visited Bristol this week as we pass the half way point in this years ‘Inspired 2010′ series of business seminars across the UK being given by UK commercial advertising and car photographer Tim Wallace. These special events that Tim has being giving across the UK since the tour started back in central London 2 months ago have been our most successful yet and are very much focused on the business aspect of commercial photography and how to approach the market and clients in this very competitive and aggressive field of the industry.

The Tour this year takes on eight major cities throughout the UK from London to Edinburgh.

Tim -”I always love coming down to Bristol I have very fond memories of the city from my my early twenties when I trained for the Royal Marines not far from here in Lympstone, North Devon. Bristol has grown quite a lot since then as a city and along side this growth in exciting businesses and retail outlets comes the inevitable growth in young commercial photographers trying to get a foot hold on the ladder in their careers.”

“This year the discussion is very much centered on business, what it actually takes in my view to become a professional and business viable commercial photographer and also those ‘little details’ that in my view make all the difference when you are trying to get your business off the ground and make those first tentative steps. My business model so to speak my well not be what people expect but as a working professional myself these days the only main concern I have is trying to ensure I allow myself some time off now and again as my own business AmbientLife publicly pushes forward in these difficult commercial times. The event went very well indeed and and had a good mix of both established professional photographers and assistants wanting to take those first steps themselves. Next stop is Birmingham next week and I’m looking forward to the meeting more great people and hopefully offering not only some sound advice but also some inspiration.”

Feedback from Mr Marc Atkin -”I absolutely loved you’re seminar today, it was extremely inspiring and cracking up at you’re jokes… but you have a fantastically droll wit, I described you to my Wife as “like Noel Gallagher, only without the 60′s hair do and a bit further North”.!

I’ve spent over 20 years in music touring and theatre and the best bit is the late night wise cracking on the bus, and you would have fit right in. I really want now to do one of you’re hands on ‘Live shoot’ days like the one you talked about that others have attended.

God luck with you’re future work, I really admire the ” I will do it and nothing will stop me attitude” and I will always see trying to get through the receptionist front line to potential new clients as a “tactical assault”…genius!

I hope our paths cross again soon. You’re seminar convinced me to do my own thing so maybe I’ll just keep the Ridley Scott fixation and make it part of my style….”

Tour Dates
Central London – Sat 4th September
Glasgow – Wed 8th September
Manchester – Sat 2nd October
Nottingham – Fri 8th Oct
Bristol – Fri 22nd Oct
Birmingham – Fri 5th Nov
Edinburgh – Sat 13th Nov
Liverpool – Wed 17th Nov

The 2010 UK Tour will be discussing the important issues in regard to making your first moves towards starting out in Commercial Photography and this year Tim is covering such topics as;

*Building an efficient Workflow
*Buying equipment
*Making a business plan
*Tax and VAT
*Building a portfolio
*What it ‘really’ takes to be a commercial photographer
*Marketing yourself
*Presenting work
*Pricing work and quotes

The Inspired Tour
Each year Tim delivers a UK tour of venues around the UK from London to Scotland and talks in depth about subjects such as workflow, commercial photography, business development, and how to improve your technique. The tour events are very soundly based on commercial photography in general and also take an in depth look at many aspects of the photography business. These tours are very popular and please note that availability is to restricted numbers.

These talks take a rare insight into the world of commercial photography through the eyes of a professional working in this environment both nationally and internationally, and offer people the chance to gain further knowledge in what it takes to become a success in a career that is notorious for its high failure rate.

Tim discusses many aspects of photography including work-flow and how he approaches it for maximum efficiency, equipment in respect of DSLR Vs Medium format as well as lighting and just how he feels that shooting styles have changed over the last 10 years. He also openly speaks about the industry and personally talks through some of his own work, explaining his thought process and how he approaches a shoot and well as his own experiences of how to first approached the commercial market as a new comer. Finally we look at digital as a whole, some techniques Tim uses in Photoshop that he designed as well as looking at the importance of a fluid professional work-flow, discussing if it is still a ‘pure’ medium and how to regain that ‘shooting on film’ feeling that many professionals feel has been lost.

If you wish to book a place on any of the events mentioned on this page please contact the marketing department of Calumet UK who organise our placements on these seminars or visit the dedicated Calumet Events pages.

13
Sep
10

Morgan Eva GT Project

Earlier in 2010 we were lucky enough to be involved in the final review stages of the new model from Morgan, the Eva GT. The car was recently launched to the World at the infamous Pebble Beach Concours d’Elegance and this week commercial car photographer Tim Wallace got to grips with this radical new car from Morgan to shoot the commercial work for Morgans Eva GT marketing and brochures.

Underneath the Eva GT lies a development of the same lightweight bonded aluminium chassis you’ll find in the Aeromax Supersports, and wrapped around it are superformed aluminium body panels similar to those adopted by the aircraft industry. However, inside this new Morgan is a proper two-plus-two cabin layout making it a much more practical offering than any of the Aero-series cars that have preceeded it.

It’s intended to be capable as serving as everyday family transport as well as a luxury GT. Allowing for that extra practicality, the Eva GT is longer than the 4.2-metre Aeromax, measuring 4.7-metres in length, 1.8-metres in width and 1.2-metres tall.




21
Aug
10

43 seconds…

The average time that a client or designer takes to decide if they like your style of work is 43 seconds, many photographers argue that it’s simply not possible to get across your message in this short amount of time. Today we launch ‘Made in England’ our creative burst that highlights some of the work of UK car photographer Tim Wallace over the last 12 months.

Creativity is the fundamental key to any successful commercial photography when mixed with a strongly defined shooting style. Commercially it is very important for client to choose a photographer based not only on their obvious technical ability but most importantly on their ‘style’ of work, this has been the main driving force behind all successful photographers for over 100 years and one that is just as important to day as it ever was with the age of digital technology. True creativity still exists in the capture and control of light with your subject mixed with a strong creative vision of the world.

18
Aug
10

Hasselblad Behind the Scenes Video of Morgan 2010 Event

Hasselblad have just released a behind the scenes video shot by them at the recent Morgan Live Shoot Seminar that was staged by UK Car and Commercial Photographer Tim Wallace.

Following on from the success of the ‘live shoot’ seminars that Ambient Life photographer Tim Wallace holds each year with Land Rover were are very pleased to hold a very special Morgan Centenary event at the Companies Factory in Malvern UK.
Tickets were limited and the event was aimed at both photographers and car enthusiasts alike. This event was the first of its kind to be held at the Morgan Factory and was a very unique event as the Company celebrate 100 years of car building. Those attending were able able to take part in one of Tim’s famous ‘live shoots’ as he demonstrated equipment and lighting techniques as well as talking through some of his commercial work for Morgan. The event was also fully supported by Hasselblad who made available their flagship new high end H4 digital medium format system for guests to try out as well as professional lighting support from ProFoto and printing support from Epson on site.

After a morning of working with Tim on some detail work and lighting lunch was served in the main Morgan building as part of the event and guests also had the opportunity to go on a full guided tour of both the factory and the Morgan Museum on site.

We are currently in discussions with Morgan regarding the possibility of holding a second event later this year as the initial event was so popular that we now have a waiting list of those unable to book before the sell out. Any information on this will be made public by Ambient Life and Calumet when we have details and dates.

Tim – “The ‘live shoot’ events are always a challenge and there is a fantastic amount of organisation that goes into them months ahead of the actual day. I’d like to just take this opportunity pass on my thanks to Calumet for all their support and for sponsoring this event, I’ve been working with the Calumet crew for 3 years now and I think we have beaten down the barriers and with their help the seminar events that we stage each year seem to be becoming larger and more ground breaking than ever. A very special thanks to Frankie and Peter from Calumet for all their help, this event just would not have happened without their planning and support. Hasselblad support has been present on all my seminars including this Morgan day so thanks to Paul (nice shades) and Mark, also thanks to Paul and Chris from Profoto as well as the demon himself of the print, Dom from Epson. Morgan and more specifically the head of their design team Matthew Humphries gave the day his full support and was instrumental in ensuring that we had the correct cars in place and just as they were required so a huge thanks there and lastly I have to thank most of all the people that attended, this is what the event is all about and from the feedback that I’ve personally received so far I’m very happy that so many people found it both interesting, helpful and most of all ‘inspiring’. Thanks guys!”

17
Aug
10

Eva GT Project with Morgan


In the early part of 2010 The Morgan Motor Company came on board with Ambient Life as a new client and since then photographer Tim Wallace has produced work for this radical British car manufacturer shooting such models as the Aero 8 and the Aeromax. This week saw the embargo being lifted on Morgans new car the Eva GT. Tim has been working closely with Morgan Chief Designer Matthew Humphries over the past few months regarding the Eva GT as we work towards final shooting with the new model later this month for brochure and marketing use.

Morgan EvaGT makes use of the clever technologies that the Morgan Motor Company has developed to manufacture a lightweight car. Bonded aluminium gives rigidity to the chassis and saves weight. The chassis successfully competes in International GT3 Sports Car Racing and is compliant with European and US safety regulations.
The body of the Morgan EvaGT is made from an aircraft technology; superformed aluminium. Morgan Design understands the unique technical properties of the material and the process and have sculpted a new shape for the Morgan EvaGT. Using the latest computer technology to ensure accuracy in manufacture, the parts are then hand finished making sure they feel as good as they look. A perfect smooth “A” class surface, minimal shut lines, concealed wipers, flush door handles and sharp creases deflect air over the surface of the car. The philosophy of the car is lightweight luxury but the model also exhibits authenticity, sustainability and innovation and is made by skilled craftsmen.

Performance:
• BMW 3 litre straight six twin turbo with direct petrol injection
• 306bhp and 400nm torque
• Euro 5 and 6 compliant at 200 g / km CO2, US FMVSS, CARB and EPA approved.
• 40 m.p.g. / 7.06 litres / 100kms
• 6 speed sport automatic or 6 speed manual gearbox.
• Rear wheel drive with fully independent intelligent suspension
• Aluminium body panels
• Laminated internal safety structure.
• Predicted weight of 2755 lbs / 1250 kg
• Predicted 0-62 mph 4.5 seconds/ 0-100 km / h 4.5 seconds
• Predicted top speed 170 mph / 273 km / h

17
Jul
10

Morgan Seminar 2010

Today saw the Morgan 2010 special Centenary ‘Live Shoot’ event take place with Commercial Car Photographer Tim Wallace at the Morgan Factory.

Following on from the success of the ‘live shoot’ seminars that Ambient Life photographer Tim Wallace holds each year with Land Rover were are very pleased to hold a very special Morgan Centenary event at the Companies Factory in Malvern UK.
Tickets were limited and the event was aimed at both photographers and car enthusiasts alike. This event was the first of its kind to be held at the Morgan Factory and was a very unique event as the Company celebrate 100 years of car building. Those attending were able able to take part in one of Tim’s famous ‘live shoots’ as he demonstrated equipment and lighting techniques as well as talking through some of his commercial work for Morgan. The event was also fully supported by Hasselblad who made available their flagship new high end H4 digital medium format system for guests to try out as well as professional lighting support from ProFoto and printing support from Epson on site.

After a morning of working with Tim on some detail work and lighting lunch was served in the main Morgan building as part of the event and guests also had the opportunity to go on a full guided tour of both the factory and the Morgan Museum on site.

We are currently in discussions with Morgan regarding the possibility of holding a second event later this year as the initial event was so popular that we now have a waiting list of those unable to book before the sell out. Any information on this will be made public by Ambient Life and Calumet when we have details and dates.

Tim – “The ‘live shoot’ events are always a challenge and there is a fantastic amount of organisation that goes into them months ahead of the actual day. I’d like to just take this opportunity pass on my thanks to Calumet for all their support and for sponsoring this event, I’ve been working with the Calumet crew for 3 years now and I think we have beaten down the barriers and with their help the seminar events that we stage each year seem to be becoming larger and more ground breaking than ever. A very special thanks to Frankie and Peter from Calumet for all their help, this event just would not have happened without their planning and support. Hasselblad support has been present on all my seminars including this Morgan day so thanks to Paul (nice shades) and Mark, also thanks to Paul and Chris from Profoto as well as the demon himself of the print, Dom from Epson. Morgan and more specifically the head of their design team Matthew Humphries gave the day his full support and was instrumental in ensuring that we had the correct cars in place and just as they were required so a huge thanks there and lastly I have to thank most of all the people that attended, this is what the event is all about and from the feedback that I’ve personally received so far I’m very happy that so many people found it both interesting, helpful and most of all ‘inspiring’. Thanks guys!”




Ambient Life Online

A selection of other online sites that offer a look into the work of UK Professional Photographer Tim Wallace.

www.ambientlife.co.uk


Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life.
An award winning photographer he is probably best known for his commercial car and advertising work.

Tim works with many well known brands and clients such as Aston Martin, Land Rover and Kenwood in the US, and has recently been named as one of the ten photographers to be selected by Hasselblad for the quality of his work and creative vision to represent their new 'Pro Team' to be launched in 2010.

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