Profoto Sweden Interview

Profoto is a major driving force in the manufacturer of professional lighting systems aimed at the professional photographer and today they released an interview that they recently held with Ambient Life photographer Tim Wallace.

Tim talked openly about his approach to his work and lighting and also the interview contains a breakdown of the lighting that Tim recently demonstrated whilst on a shoot in the US with a Mustang muscle car, recorded for Kelby training as part of a series of four training videos that have now been launched globally and continue to receive strong positive feedback for their open approach and step by step technique.

Profoto full interview online here

Profoto was founded in 1968, in Stockholm, by photographer and engineer Eckhard Heine and photo equipment retailer Conny Dufgran, both Swedish. Their relationship started out with mr Dufgran selling mr Heine a new flash unit – that didn’t work. Annoyed with the failing unit, mr Heine went home and invented a new type of flash, with the focus on durability. Simply by walking around in Stockholm for two weeks, he immediately sold 25 units. Profoto was born – with a bang – and a few months later Eckhard Heine and Conny Dufgran launched the new Pro-1 generator internationally at the Photokina trade show in Cologne.

Behind the scenes photography – Jessica Gremaud

If you would like to watch how we worked with these cars and made the best use of our lighting then please join us online at Kelby Training where you can review and enjoy all 4 video classes, each of which is around 45 minutes to 1 hour in duration.

Kelby Training – Inspired Light with Tim Wallace Checkout our four exciting classes online here

2nd Video Class Launches in US with Kelby

This week saw the second of four video classes launch in the US through the Worldwide and well respected photography resource site Kelby Training. The one hour class features Ambient Life photographer Tim Wallace as he demonstrates how to both approach and work with shooting car detail using nothing more than one camera, one light and one lens inside a warehouse setting in Tampa Florida. The class has received great reviews already and is the second of 4 that will be presented by Kelby over the coming months with the first class already starting to receive rave reviews all over the Internet communities.
Kelby Training – Inspired Light with Tim Wallace Checkout our exciting classes online here

The four classes that are online with Kelby Training from AmbientLife are;

1. How to light a car using multiple lights
2. Lighting a car and shooting detail with just one light
3. Shooting cars with only available light
4. Photoshop techniques for Car Photographers.

All of the filming took place in Ybor near Tampa Florida at a location known as ‘The Trolley Barn’, a location made famous in its use during the filming of ‘The Punisher’ a few years ago. October in Florida is still pretty hot and during our first week the weather was indeed very humid with the whole team really feeling that heat inside the barn. Our choice of cars over the term of the shooting was a Ford Mustang V6, a Dodge Challenger, and a Cadillac CTS.

If you would like to watch how we worked with these cars and made the best use of our lighting then please join us online at Kelby Training where you can review and enjoy all 4 video classes, each of which is around 45 minutes to 1 hour in duration.

Kelby Training – Inspired Light with Tim Wallace Checkout our four exciting classes online here

First Kelby Video Class launches in the US

Today saw the first of four video classes launch in the US through the Worldwide and well respected photography resource site Kelby Training. The one hour class features Ambient Life photographer Tim Wallace as he demonstrates how to both approach and build a complex lighting set up shooting a car inside a warehouse setting at Tampa in the US. The class has received great reviews already and is the first of 4 that will be presented by Kelby over the coming months.

Kelby Training – Inspired Light with Tim Wallace Checkout the first of our four exciting classes online here

The four classes that are online with Kelby Training from AmbientLife are;

1. How to light a car using multiple lights
2. Lighting a car and shooting detail with just one light
3. Shooting cars with only available light
4. Photoshop techniques for Car Photographers.

Behind the scenes during the US filming

All of the filming took place in Ybor near Tampa Florida at a location known as ‘The Trolley Barn’, a location made famous in its use during the filming of ‘The Punisher’ a few years ago. October in Florida is still pretty hot and during our first week the weather was indeed very humid with the whole team really feeling that heat inside the barn. Our choice of cars over the term of the shooting was a Ford Mustang V6, a Dodge Challenger, and a Cadillac CTS.

Behind the scenes photography – Jessica Gremaud

If you would like to watch how we worked with these cars and made the best use of our lighting then please join us online at Kelby Training where you can review and enjoy all 4 video classes, each of which is around 45 minutes to 1 hour in duration.

Kelby Training – Inspired Light with Tim Wallace Checkout the first of our four exciting classes online here