Today saw FWA select one of our recent shots from Los Angeles featuring a Lamborghini Murcielago SV as there chosen global ‘Photography of the Day’
FWA was first created and launched back in 2000 and is a project that is uniquely funded by sponsors such as THEFWA, developers and creatives to showcase the best work in photography from around the globe, each day bring a new image forward for people to enjoy and hopefully be inspired by. The project has grown from strength to strength over recent years and now attracts over 50 million users worldwide.
Posts Tagged ‘US
Tags: ambient life, ambientlife, automotive, camera, car, car photography, commercial, creative, digital, Equipment, FWA, Lamborghini, Lamborghini Murcielago, lighting, Los Angeles, Photo of the day, photographic, photography, Pro, professional, tim wallace, US
Today saw FWA select one of our recent shots from Los Angeles featuring a Lamborghini Murcielago SV as there chosen global ‘Photography of the Day’
Tags: ambient life, Aston Martin, automotive, BTS, camera, car, car photography, classic, classic car, commercial, creative, digital, Equipment, Hasselblad, kelby, kelby training, Mustang, photographic, photography, Pro, professional, scott kelby, seminar, tim wallace, tutoral, US
This week Tim and the crew started shooting a series of new training video’s in the US for Kelby Training. The crew are out in Washington and Florida for just over two weeks and its an exciting programme schedule with 3 brand new classes being completed to compliment the 4 that AmbientLife and Tim already have available with Kelby Training as well as two new in-depth face to face interviews with Tim talking through his life and what inspires him as well as a separate master class on business and how to redefine your view of your industry and your position within it.
Tim - “It’s been a really manic first week out here in the US and currently we are shooting down in Florida with pretty long days to make sure we try to stay on our production schedule, that said its been absolutely fantastic and it’s always a real pleasure to work with the crews from Kelby with some days on set and location where we do really enjoy ourselves and have a damn good laugh even though we are working flat out, true professionalism and a great team I think. I have been working with Kelby for abut 2 years now and this new series of classes were pretty much born from the successes of the first 4 that we recored. The CEO of Kelby Training, Scott Kelby, asked me a few months back to come up with a series of additional classes that would complement what we already had out there with Kelby. During this visit into the US we are recording 3 classes, Lighting a Car with just one light!, squarely aimed at those who may only have 1 speed light. We also have done a class on shooting Motorbikes, this was a really big shoot with lots of Pro lighting gear not to mention a one off customised Harley Davidson from New York and a whole heap of scaffolding! Lastly we looked at shooting Car Interiors, and this was a personal class with Scott himself, again using Pro lighting equipment and looking at just what you can achieve in camera. We have also been filming some interviews, business and personal which have had a great reception so far from those that were on set and in the control room on the days of filming so I personally am hoping that these really inspire people.
It’s been a great first week and I guess we are well on our way to completing the filming on time so thats good news indeed and even before we are ‘all set’, we have already had talking with Kelby and another series of additional classes has already been planned for 2014.”
While Tim is in the US he is also filming several interviews and appearances from Kelby’s ‘The Grid’ to other spots that will appear over the next few months. Below is a recording of his recent appearance on ‘The Grid’ earlier this week in the US were he talks in general about his work but also discusses the benefits to finding your ‘niche’ within your photography commercially.
Over the last 3 weeks Tim Wallace has been in the US working several projects that have seen him shooting work in San Francisco, Yosemite, Death Valley Salt Flats and down in L.A.
Ephotozine caught up with photographer Tim Wallace outside LA after a shoot and interviewed him about his work, his approach and what drives him after starting his business from scratch only 6 years ago and already receiving great notoriety with the industry for his work and style as well as being the recipient of many awards.
Tim Wallace has had a varied and interesting life, from working in the media, to being in the Royal Marines, before eventually deciding to set up AmbientLife.co.uk, a hugely successful car photographic company.
Here, he tells us a bit about his life, his equipment, and his inspirations.Tim is originally form York and first gained an interest in photography at the age of eight through developing film images. “My grandfather was keen on cars, and used to take all these images but could never be bothered to develop them! I used to develop his pictures in the garden shed, which first sparked my interest in photography, and particularly cars,’ said Tim.
Tim believes that this has given him an edge in terms of photography, even in this digital age: “I like to use tone, texture and contrast, and these features can be difficult to grasp at first if you’ve never developed and printed an image.”
Tim spent some time as a press photographer, and this got him thinking about angles and the types of images that you can take: “I used to go to these events, like the prime minister issuing a statement, for example, and it was always difficult to get a good position for a shot. I tried to get a different angle on the event, by going behind the speaker, getting down low and taking a shot of their feet, with the crowd in the background. I was always looking for pictures that told a different story to the one everyone else’s pictures told.”
After leaving the paper industry, Tim went to work for a press agency, which unfortunately was short lived after a mini recession hit the country. “I decided to join the Royal Marines, of all things!” Laughs Tim. “For a big portion of my life photography became a hobby, and I honed my skills in photographing more varied subjects.”
Tim decided to go back to a career in photography in 2006. “I just sat down at my kitchen table for five days solid, and came up with a business plan for a photography company specialising in car photography,” says Tim. Luckily, it worked, and AmbientLife was born.
AmbientLife is now a huge company with clients such as Aston Martin and Jaguar queueing up for Tim’s magical car photography skills.
The success of the business is down to finding a niche in the market, as Tim explains: “The industry was crying out for emotional photography, that really connects with the cars being photographed. Classic cars are very expensive, and the photos need to represent that and the character of the car to be successful. There was a niche in the market for quality, emotional car photography. A fresh edge was needed, and this was achieved by doing something different and not mimicking others.”
Tim uses the Aston Martin DB5 and DB9 as examples. “The DB5 (below) is romantic, so you’d be looking at shooting it in traditional settings such as the Alps. Cars to me are like people, in that they have personalities. The DB9 is a more violent, aggressive car, so it needs to be shot to bring that across to the viewer.”
When Tim started out with the business, he was told that it would fail because he was too old, didn’t live in London and that his photos were too arty.
He has turned these criticisms on their head, and they are now his main advantages. Living away from London means that it is easier for him to travel all over the country, and the artiness of his work enables him to discuss with clients what they want, to get a truly representative photo, rather than something that is seen as bog-standard in the car industry.
Tim uses top-of-the-range equipment to bring his creations to life. He uses a Nikon D3s and a variety of Hasselblad cameras, depending on the circumstances. “It’s whetever you’re comfortable with, really,” Tim explains. “Don’t get me started on the Canon/ Nikon debate. They each have their pros and cons, and at the end of the day you need to choose what works best for you in your job or hobby. What matters is that you use the equipment correctly, and better yourself through it to achieve better photos. It’s not all about the camera, it’s the person behind the camera too.”
Here, he shares with us his top car photography tips:
Get Down Low
“People in the industy used to meet me and think I was about three feet tall because of the low angle I use on my shots!” says Tim. “A low angle helps to make the car look imposing and impressive to the viewer.”
Make The Light Minimal And Natural
“I usually only use one light source,”explainsTim. “The aim is to make the light look as natural as possible – remember that a car is basically a giant reflective surface, so too much light wil spoil a photo. Try and get the light to come from the same direction as the natural light if there is any, to fill the scene and emphasise the shape of the car.”
Shoot Wide Open
“Your choice of lens is very important. A 50mm f/1.4 lens is very underestimated,” says Tim. “You should use a variety of lenses for different types of shot. Don’t let yourself get pidgeonholed.”
The Shot Is More Than The Car Itself
“The scenery can be just as important as the car itself, and should represent something about the car.” Says Tim. “For example, the style of the shot can match the temperament of the car. Cars have different personalities, just like people, so the shot should represent that.”
Tim uses two ND grad filters for most of his shoots as he explains: “I use one the right way around to balance out the sky, and one upside down to to give the tarmac a dark and broody look. Without a filter, tarmac can look a nasty dull colour.”
“I try and get the shoot as close as possible to finished actually on the shoot,” reveals Tim. “This saves time when having to edit shots later on, with only minimal tweaks being needed. I can do a shoot, and have all the images edited and ready on location in a couple of hours.”
Ephotozine Original Articles Here
Interested in learning how to light and shoot car and automotive photography?
Why not join us here to enjoy over 4 hours of video tutorial classes on car photography Tim Wallace – Kelby Training Instructor
Tags: ambient life, ambientlife, automotive, borrowlenses, camera, car, car photography, commercial, creative, digital, Equipment, H4, Hasselblad, kelby training, lighting, photographic, photography, Pro, professional, seminar, tim wallace, US
This week Commercial Automotive Car Photographer Tim Wallace was interviewed by the famous US equipment company ‘Borrowlenses’ where they did a feature looking at some of Tim’s work as well as the recent success of his 4 video classes in the US with Kelby Training. They also gave some of their own thoughts on what sets aside Tim’s automotive car work from many others in the same field.
You can check out the full article here
Tags: ambient life, ambientlife, automotive, camera, car, car photography, class, commercial, Course, creative, digital, kelby, kelby training, lighting, online, photographic, photography, photography training, Photoshop, Pro, professional, review, scott kelby, seminar, software, tim wallace, tutoral, US, video
Kelby in the US this week launched the 4th and final video in the series of films that car photographer Tim Wallace created in the US with them recently. This forth video looks in depth at the post production side of car photography and takes an image from class number 3 where Tim worked in nothing more than available light and looks at how we can adjust and improve that image to really bring it to life and add some drama and impact. Tim also looks at some further techniques and talks through how he not only approaches his post production work but also points out a few things along the way that photographers should be thinking about regarding their work all the way back to the point that they are taking the image with the final edit in mind.
All the classes have been receiving excellent feedback as photographers and keen amateurs around the World follow the series on Kelby Training.
Kelby Training – Post Process For Automotive Photography with Tim Wallace Checkout our four exciting classes online here
What Scott Kelby himself had to say…
“Congratulations once again on your classes Tim, people are absolutely loving them, and so am I, big time!
I really love your teaching style, and you come across great on camera. You sir, rock!
Your humble student
The Wallace Classes Available on Kelby
The four classes that are online with Kelby Training from AmbientLife are;
1. How to light a car using multiple lights
2. Lighting a car and shooting detail with just one light
3. Shooting cars with only available light
4. Photoshop techniques for Car Photographers.
Behind the scenes during the US filming
All of the filming took place in Ybor near Tampa Florida at a location known as ‘The Trolley Barn’, a location made famous in its use during the filming of ‘The Punisher’ a few years ago. October in Florida is still pretty hot and during our first week the weather was indeed very humid with the whole team really feeling that heat inside the barn. Our choice of cars over the term of the shooting was a Ford Mustang V6, a Dodge Challenger, and a Cadillac CTS.
If you would like to watch how we worked with these cars and made the best use of our lighting then please join us online at Kelby Training where you can review and enjoy all 4 video classes, each of which is around 45 minutes to 1 hour in duration.
Kelby Training – Inspired Light with Tim Wallace Checkout our four exciting classes online here
Tags: ambient life, ambientlife, Aston Martin, automotive, camera, car photography, commercial, creative, digital, H4, Hasselblad, land Rover, Mustang, One-77, photographic, photography, porfolio, Pro, professional, tim wallace, US, wallace
A new media presentation of the work of automotive commercial car photographer Tim Wallace was made live today. The ‘burst’ media presentation shows just some of the work that we have produced in recent months and demonstrates a cross section of skills within the field of professional commercial photography.
A short film of a V8 Mustang driving across the famous ‘Skyway’ near Tampa Florida. The film was shot during a recent visit to the US by automotive car photographer Tim Wallace during some shooting that we were doing in the US for a client.
The Sunshine Skyway Bridge is a bridge spanning Tampa Bay, Florida, because of its height above the emerald-green Gulf waters, length of continuous travel, location in a warm-weather state, and modern architectural design, it is a popular spot for filming automobile commercials.
The Ford Mustang has for many years been the hero of the American US motor industry, a car that has survived the test of time and today remains as infamous as it always has been. Photographer Tim Wallace was in the US recently shooting the V6 Mustang, the modern day leader in this all American brand.
The Ford Mustang is an automobile manufactured by the Ford Motor Company. It was initially based on the second generation North American Ford Falcon, a compact car. Introduced early on April 17, 1964, dubbed as a “1964½” model by Mustang fans, the 1965 Mustang was the automaker’s most successful launch since the Model A. The model is Ford’s third oldest nameplate in production and has undergone several transformations to its current fifth generation.
Ford introduced a redesigned 2005 model year Mustang at the 2004 North American International Auto Show, codenamed “S-197,” that was based on the new D2C platform. Developed under the direction of Chief Engineer Hau Thai-Tang and exterior styling designer Sid Ramnarace, the fifth-generation Mustang’s styling echoes the shineback Mustangs of the late 1960s. Ford’s senior vice president of design, J Mays, called it “retro-futurism.” The fifth-generation Mustang is manufactured at the AutoAlliance International plant in Flat Rock, Michigan.
Tags: ambient life, ambientlife, automotive, camera, car photography, commercial, creative, dave cross, digital, Equipment, Florida, Hasselblad, Interview, lighting, photographic, photography, Pro, professional, seminar, Tampa, tim wallace, tutoral, US
We are in the the US for a few weeks filming with Scott Kelby for some videos that are soon to be released and while we are in the Florida Miami region we have been invited to give a special one off talk for Dave Cross in Tampa. This is an open evening to Pro Photographers and will be on the 26th October at 18h to 21h.
Dave Cross Special US Inspired Evening Talk more details here
Tags: ambient life, ambientlife, American, automotive, Behind the scenes, BTS, camera, car, car photography, commercial, creative, D3s, digital, Dodge, Equipment, H4, Hasselblad, kelby, kelby training, lighting, Mustang, nikon, photographic, photography, Pro, professional, scott kelby, seminar, tim wallace, tutoral, US
Its been almost a year in the planning since we were first approached by Scott Kelby and his crew in the US to shoot some BTS (Behind the Scenes) seminars for the infamous Kelby Training. The Kelby Training channel is used by a captive audience Worldwide that comprises of all levels of photographers from the keen amateur to the seasoned Pro.
Photographer Tim Wallace and his team will be in the US working closely with Kelby at their headquarters in Tampa Florida for two weeks as they film 4 separate 1 hour programmes that feature Tim shooting cars, some of his techniques and a behind the scenes look at how he approaches his work within the automotive industry.
Tim – “It’s great to be invited over to the US to work with the Kelby crew, they have a fantastic reputation for the video work that they produce and initially we were only looking at creating two videos of approx 2 hours but after a very very long call between myself and Matt Kloskowski it was not too long before two had turned into four videos…lol We are planning some great stuff together and I can say that we will also hopefully have some very interesting muscle cars to work with also. We plan to create the videos split over four separate disciplines, Shooting cars with full lighting, Shooting automotive detail, Shooting cars available light, and Photoshop for car photographers. It is quite a project in truth and we are very fortunate that we have not only the full support and resource of the Kelby team behind us but all we have been kindly supported by Profoto, the lighting specialists, their team in the US will be supplying all our lighting equipment for the gig which as you can imagine is quite some effort logistically”
The videos will be edited and produced fully over the coming few months and will be featured at