2013 Aston Martin Book – Work Begins

Exciting news this week as work has now officially started on a proposed Aston Martin book. This has been a long term personal for car photographer Tim Wallace and has been under discussion for over 2 years now. It is hoped that the book will be completed and available by the end of 2012 for launch in early 2013 and it will be a hard back book with the aim to bring together the very best collection of Aston Martin photography very before made available to the public. Featuring all the Aston Martin models through the ages from the very early DB1 right through the the current range and the infamous One77 super Aston’s.

Tim “Its a great honour to be asked to do this book based around the range of Aston Martins through the years. Over the last few years I have become quite well known for my automotive car work and most of all probably for my Aston Martin work, for me photographing cars has never been about just showing the viewer what a model looks like but more about trying to capture and represent its form and character, cars to me have a personality, each one slightly different to the other, its having the ability to capture this passion and drama in a single image that is for me the gift of great car photography. We started work on the book earlier this week and as the chief designer said, ‘this is going to be a little like eating an elephant, one mouth full at a time…’
Over the last 5 years I have shot a huge amount of Aston’s and at last count that is near the 200 mark however as with any commercial work the photography and its style is dictated by the final requirement for its output so not ever piece of work has been shot in a dramatic style, for instance people very rarely think that all the parts and engineering side of the work has also to be covered, not to mention the ‘clinical’ work as I call it for marketing and brochures, so it is quite a massive task to ensure that I produce enough high quality work to fill a 300 page book. Also we are seeking to shoot all through the range and some models such as the infamous DBR2 are rare to say the least with only two in existence and with a price tag of £8m we have our work cut out for us but we are very lucky that as this is a joint venture with our client we have amazing access to some of the Worlds most beautiful and best kept Aston Martin secrets.
An amazing project and one that will I feel prove to be both demanding and ultimately very rewarding all at the same time.”

Aston Martin Photography V8 Vantage

The Aston Martin V8 Vantage is seen by many as one of the entry level models of the current Aston range however it is also viewed as one of the most popular of the sports range with both V8 and V12 engines available in this chassis. Car Photographer Tim Wallace spent some time recently photographing the Vantage V8 for some marketing material for our UK client.

Aston launch the new ‘Enginology’ platform

This week saw the launch of the new ‘Enginology’ platform with our client Aston. The new site offers clients an in depth look at the work that Aston do on the Aston Martin engines from the classic to the modern as well as looking at case studies on each and the varied services offered. Photographer Tim Wallace was involved with the project from the start and we supplied all the photography for the new platform.

In the Dark with a V8 Vantage…

This week commercial car photographer Tim Wallace has been spending some time in the dark quite literally with the Aston Martin V8 Vantage to shoot a series of work for an advertising and marketing campaign on this baby of the modern Aston sports series.

The Aston Martin V8 Vantage is a supreme example of modern automotive design, a hand-crafted sports car with amazing performance, outstanding agility and yet able to be used everyday, it is today one of Aston’s best selling models.
At the heart of every great sports car is a great engine, and the V8 Vantage Coupe and Roadster are powered by Aston Martin’s 4.7-litre V8, developed for both flexibility and outright performance. The V8 also sounds truly spectacular and is capable of propelling the car to a maximum speed of 180 mph without breaking a sweat.

There’s a lot to be said for the look of a car. Tearful poems could be written, if you were that way inclined, and epic soliloquies performed. For there are plenty of attractive cars, and some of them go quite fast as well. But how many sound so beautiful that they make you think twice before plugging in the iPod? It’s definitely no slouch in the visual department, it’s also a rare aural delight. I say this as someone who hears engines racing and accelerating engines. I feel sure I could listen to CDs of a speeding V8 the way some ­insomniacs find comfort in recordings of whale song. It’s a deeply soulful sound, like a John Coltrane solo – only played on an alloy camshaft rather than a tenor saxophone. What’s more, it grows sweeter as the revs increase, so you can find yourself flirting with three penalty points while acceler­ating towards that beckoning siren sound. Alas, “I’m sorry officer, I was beguiled by the music of the engine”, is the kind of explanation that soon leads to an exchange with a breathalyser.

Aston Martin is a name inextri­cably linked to James Bond, so it is a key signifier in the schoolboy fantasy world that many men, in particular, would ideally like to inhabit. Driving the Vantage does nothing to crush the fantasy.