80th Geneva Motorshow gets inspired…

This week saw the start of the prestigious and World renowned Geneva Motor Show. The show is the 80th International Motor Show from Geneva and is an international exhibition of the finest new automobiles. A vast array of car brands and new models are on show each year, many including concept cars and prototypes. This year we were very pleased to support Morgan in their launch of the new Sports Roadster and 4/4 Sports.

Ambient Life photographer Tim Wallace was approached by The Morgan Motor Company to shoot several of their models for both new brochure designs with the Aero 8, the 4/4 Sport and most exclusively the new Roadster Sport to provide high quality photography for its launch at the Geneva Show for its official launch.

Tim initially spent 3 days with Morgan to produce the work for the first shoot with Geneva firmly in mind. The shoot was split over work on site at the Morgan factory in Malvern as well as on locations in the South of England that even involved a very frosty morning in a cattle auction shed…

Over the coming months as work continues we will be sure to keep you up to date as this project develops and progresses with England’s only remaining privately owned car manufacturer as they continue to grow and go from strength to strength.

The International Geneva Motor Show (French: Salon International de l’Auto) is an annual auto show held in March in the Swiss city of Geneva. The show is hosted at the Geneva Palexpo, a convention centre located next to the Geneva Cointrin International Airport. The Salon is organised by the Organisation Internationale des Constructeurs d’Automobiles, and is considered an important major international auto show.

First held in 1905, the Salon has hosted almost all major internal combustion engined models in the history of the automobile, along with benzene- and steam-powered cars from the beginning of the century. Exotic supercars often steal the spotlight during their debuts at the show. Prototypes, new equipment, technical breakthroughs, international partnerships, as well as political and social debates, have been announced at the exhibition. The show is regarded as a level playing field for the world’s automakers, aided by the fact Switzerland lacks an auto industry of its own.


4 Responses to “80th Geneva Motorshow gets inspired…”

  1. 1 glyndewis
    March 6, 2010 at 18:29

    Great post with some truly stunning imagery Tim. Really liking the Post Production you do in your work; very distinctive and very in keeping with the subject; great work!

    Look forward to seeing more of the Morgan project as time goes by.

    Best wishes to you,

  2. March 6, 2010 at 20:23

    Thanks Glyn for taking the time to pop your head in, appreciate the comments, very kind and thank you.

    Have a good weekend mate

  3. March 6, 2010 at 22:02

    Great post Tim, inspired images; I love the way you light the cars. The light in the cattle shed looks amazing. The infra red image is out of this world!

    good luck

  4. May 4, 2013 at 18:24

    Wow, incredible blog layout! How long have you
    been blogging for? you made blogging look easy. The overall look of your website is great, let alone the content!

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Ambient Life Online

A selection of other online sites that offer a look into the work of UK Professional Photographer Tim Wallace.


Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life.
An award winning photographer he is probably best known for his commercial car and advertising work.

Tim works with many well known brands and clients such as Aston Martin, Land Rover and Kenwood in the US, and has recently been named as one of the ten photographers to be selected by Hasselblad for the quality of his work and creative vision to represent their new 'Pro Team' to be launched in 2010.


March 2010
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