Morgan Advertising and the Milan Design Show

This week saw some changes being made to the Morgan Motor Company website with the inclusion of new work shot by Ambient Life photographer Tim Wallace for our client Morgan. The material firstly shot for the Geneva Motor Show this year has gone on to be used in numerous marketing campaigns from European magazine advertising to a show in Milan, The Milan Design Week.

Milan design week is a showcase of the worlds most recent and ground breaking design and saw Morgan alongside other infamous automotive marques.

Not solely a car event, designers and companies specialising in furniture, interiors, modern art, fashion, technology, automotive design etc. all exhibit in showrooms in both districts around Milan centre and the centre itself. The event was set off by a huge print of an photograph taken by Photographer Tim Wallace as part of a recent shoot with our client Morgan and can be seen hanging proudly in some of the images below from the event.
With the enthusiastic support of Luigi Borghi, Morgan Design transformed the Borghi Automobili showroom promoting the brand to the worlds press and customers.

Much of the work that Tim has shot with Morgan this year can be seen on the new look company website for Morgan at http://www.morgan-motor.co.uk/

Jason Barker in the November issue of EVO ” …if it’s a traditional Morgan you’ve set your heart on and you were wavering since V8 production ended, waver no longer because the V6 model is a worthy successor and a character in it’s own right.”

Autocar “Think Morgan and you think open roads, country lanes and picnics in fields. In that environment the Roadster makes sense. For one it’s very quick. Then there’s the sound. Get near the 6700 rpm cut-out and 24 valve V6 emits a glorious howl .”

Andrew Frankel in the Sunday Times “In the Roadster….by driving smoothly, thinking ahead and understanding the idiosyncrasies of your car, you can go faster, stay safer and at the journey’s end experience a sense of pride you’ll not find in a modern car that does it all for you….like any Morgan it is built entirely by hand in a factory that first started producing Morgans in 1910. Go there and it is like a time warp- a world of chisels, planes and lathes where cars are lovingly created by the hands of craftsmen, not expertly assembled by the mechanical arms of robots…..it made me feel good.It indulged and involved me in a way that few modern cars could, and while the fun it provided was slightly perverse and mildly masochistic, fun it undoubtedly was.”

Charles Morgan – “Morgan don’t want to be too big for our boots. We will always be a small player, one of the car world’s Davids but with the ability to make genuinely interesting coach-built cars”.


4 Responses to “Morgan Advertising and the Milan Design Show”

  1. May 22, 2010 at 15:31


    Great seeing your image being used by Morgan. You’ve given a completely new, fresh and ‘in touch’ feel to the whole Morgan status.

    When having one of those ‘if you could have any car what would it be conversation’ Morgan would never have featured in my list but this new imagery seems to have given them a new lease of life and would definitely be included now. Proof I guess in the power of images, and the right kind of images at that!

    Fabulous work mate and a pleasure to look at.
    All the best to you,

  2. May 22, 2010 at 15:48

    Thanks Glyn, very kind of you mate
    I’m down at Morgan on Monday for a shoot meeting and I am hoping for some good feedback from the Milan event, all seems to be going really well at the moment.

  3. May 24, 2010 at 11:35

    I love these images Tim and the one used as the back drop is stuning. My favourite is still the one in the warehouse straight on.
    Glyn is right, the images are very powerful and do embody the idea of Morgan very well. I have never shot products before, but i imagine for a shot to be successful it must have the photographers insight and vision and encompass the nature of the product – especially one as well knbown as the Morgan brand that already has a following.

    A visual treat

  4. December 19, 2011 at 23:16

    […]one of our guests a short while ago suggested the following website[…]

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Ambient Life Online

A selection of other online sites that offer a look into the work of UK Professional Photographer Tim Wallace.


Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life.
An award winning photographer he is probably best known for his commercial car and advertising work.

Tim works with many well known brands and clients such as Aston Martin, Land Rover and Kenwood in the US, and has recently been named as one of the ten photographers to be selected by Hasselblad for the quality of his work and creative vision to represent their new 'Pro Team' to be launched in 2010.


May 2010
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