‘The Fundamentals of Creative Photography’

‘The Fundamentals of Creative Photography’ was launched this week by AVA Academia with work supplied by a cross section of Professional Photographers across Europe including ourselves within the ‘Technical Language and Car Photography’ sections.

The book is concerned with photography in a professional context – images that are to be used in the fulfilment of a brief, rather than those created solely for self-expression. Creativity is important, but must be focused on meeting the client’s needs.

The book offers a comprehensive introduction to the world of applied creative photography. It explores the basic principles that underpin the discipline, and guides the reader though the practical considerations involved in executing the perfect shot.
This title gives a unique insight into professional working practices in the creative imaging industries. It includes guidance on acquiring and developing new skills, the practice of self-promotion and self-administration, and a discussion of the image workflow. It is an ideal introductory text for anyone looking to enter the industry, or for those studying professional practice modules within a lens-based visual arts course.

Key features

Explores the basic principles that underpin photography, and guides the student though the practical considerations involved in executing shots.
Deals in practical advice for photographers as working image-makers, from the importance of communication to useful industry information and advice.
Accompanied by a wide range of case studies and examples of work from contemporary photography.
Readership: Introductory

The discipline-specific titles in the range are aimed at students embarking on further education and offer a thorough grounding in the subject.
This book provides students with a comprehensive discussion of basic photographic theory and practice, as well as practical advice on operating as a professional photographer. It is ideal for those studying professional practice modules within a lens-based visual arts course.


1 Response to “‘The Fundamentals of Creative Photography’”

  1. 1 Ted
    October 11, 2010 at 01:23

    Where will this book be available.

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Ambient Life Online

A selection of other online sites that offer a look into the work of UK Professional Photographer Tim Wallace.


Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life.
An award winning photographer he is probably best known for his commercial car and advertising work.

Tim works with many well known brands and clients such as Aston Martin, Land Rover and Kenwood in the US, and has recently been named as one of the ten photographers to be selected by Hasselblad for the quality of his work and creative vision to represent their new 'Pro Team' to be launched in 2010.


August 2010
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