06
Nov
10

Aston Martin DB9 – British?

One of Aston Martins most iconic cars of recent years has without a doubt been the DB9 and this month commercial car photographer Tim Wallace worked on location to complete a shoot of this iconic car for Aston.

It was obvious that Aston Martin DB9 is pretty, but could it be the epitome of Britishness? Could it be a steel and wooden fist in a leather glove? Could it be an Aston Martin? The factory these days looks like a UN convention. It’s owned by the Americans, the chief stylist is Danish, there’s a Japanese peacekeeper, a token woman and the big cheese is a German doctor called Ulrich Bez.

Advertising men will tell you that when it comes to cars they need to attach a single word to the brand. So if you want a “safe” car you buy a Volvo. If you want a “reliable” car, you buy a Volkswagen.
It’s not just brands either. There are single words that describe the national characteristics of a car too. A German car is “engineered”. A French car is “soft” and an Italian car is “exuberant”. I’ve always felt that a British car is “traditional”. We, as a nation, don’t like change. When the submarine was invented, for instance, the navy top brass dismissed it as “underhand and ungentlemanly” and we see the same sort of thing with our cars. They all hark back to the Blower Bentley, which set the scene by being big, heavy, powerful and green.
Everything from the Bristol to the Allegro Vanden Plas and from the old Aston Vantage to the Jaguar XJ6 looked like a Spitfire from the outside and a Harvester pub on the inside. Lots of dark colours, lots of heavy wood and very little natural light. Given half a chance the British car designer would fit an open fire instead of a heater, and some horse brasses.

“Pah,” said Bez. “Of course tourists still come here to see the Queen and the changing of the guard but the country has changed. You’ve got the London Symphony Orchestra and Gieves & Hawkes. What they are doing now is not what they were doing 10 years ago.”

It’s argued that the DB9 should be like Tate Modern, which I think is as British as a coffee shop in Zurich. Pale woods, neat design and zinc are European, which is fine if you’re making furniture, but it’s not British. It’s not spotted dick and big thick custard. It’s not the library at Blenheim Palace. Heavy, dark, and a bit damp.

Turn the key, press the starter to engage drive, with absolute certainty, it is an Aston.
As a result Aston ended up with a car for which only one word will do. If you want a “fast” car, buy a Ferrari. If you want a “Volkswagen”, buy a Bentley Continental GT.

If you want a “perfect” car, you simply have to have a DB9.

Advertisements

0 Responses to “Aston Martin DB9 – British?”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Ambient Life Online

A selection of other online sites that offer a look into the work of UK Professional Photographer Tim Wallace.

www.ambientlife.co.uk


Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life.
An award winning photographer he is probably best known for his commercial car and advertising work.

Tim works with many well known brands and clients such as Aston Martin, Land Rover and Kenwood in the US, and has recently been named as one of the ten photographers to be selected by Hasselblad for the quality of his work and creative vision to represent their new 'Pro Team' to be launched in 2010.

Catagories

November 2010
M T W T F S S
« Oct   Dec »
1234567
891011121314
15161718192021
22232425262728
2930  

%d bloggers like this: