Hasselblad behind the scenes video

Hasselblad launch a ‘behind the scenes’ film that they shot of photographer Tim Wallace when they accompanied Ambient Life on a shoot off the coast of Palma last month to capture a series of commercial work of the luxury yacht ‘Genevieve’ for a New York client.

N39° 33′ 47 W2° 20′ 43

Tim – “Its was an exciting project and one that in truth has been on the table being discussed through their New York office now for nearly a year. I’m no stranger to shooting prestige modes of transport and I guess I’m best known for my work in the car industry but this project really offers massive scope to ‘get dramatic’ and to some degree I feel like we have a blank canvas to fill which was certainly a challenge but one that both myself and the team were very devoted to. I’ll worked closely with Hasselblad and the support crew to shoot this stunning ship for a marketing campaign that will hopefully not only raise the brand for our client but also offer a new vision for what it possible in the world of yacht and boat photography. I’m hoping that I have managed to inject some real passion into the project with photography that has not been seen before. I think some of the team were a little anxious of my plans to hang out of helicopters at dawn but after numerous meetings to discuss equipment needs and logistics we saw a very busy but productive 2 days shooting. Trying to plan out lighting and requirements for setups was a challenge and we had 8 lights on the boat and others in support boats to each side while I shot quite literally out of a Helicopter, which is fun to say the least.


1 Response to “Hasselblad behind the scenes video”

  1. December 5, 2010 at 21:55

    Superb BTS video Tim with stunning end results.

    Thanks for sharing,

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Ambient Life Online

A selection of other online sites that offer a look into the work of UK Professional Photographer Tim Wallace.


Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life.
An award winning photographer he is probably best known for his commercial car and advertising work.

Tim works with many well known brands and clients such as Aston Martin, Land Rover and Kenwood in the US, and has recently been named as one of the ten photographers to be selected by Hasselblad for the quality of his work and creative vision to represent their new 'Pro Team' to be launched in 2010.


November 2010
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