06
Jan
13

Aston Martin Heritage – DB7 V12 Vantage Shoot

car photography

The DB7 has often been referred to as one of the ‘prettiest’ of the more modern Aston classics and the Vantage V12 is a prime example of this train of thought. This week commercial car photographer Tim Wallace was commissioned to shoot the DB7 V12 Vantage for our client Aston as part of a heritage project.

aston martin car photography

Introduced in 1994, the Ian Callum designed coupe looked sensational then, and the quality of its design is still apparent today. The Volante, a term adopted by Aston Martin for its convertibles, was introduced two years later, in 1996. Those early cars were powered by a 3.2-litre V6, the 6.0-litre V12 ‘Vantage’ version joining the range in 1999. And despite a hefty price hike, such was the interest in the V12 Vantage version that the V6-powered DB7 was soon redundant, Aston Martin subsequently only offering the DB7 with V12 power, in ‘Vantage’ (high performance) specification. Overall the DB7 has been an extraordinary success and to put that into perspective, over its 87-year history, Aston Martin has only ever made 16,000 cars – of which more than 5000 have been DB7s….

aston martin car photography

The DB7 Vantage Volante nestles in an exclusive club of £100,000+ open topped cars designed for those who enjoy, and can afford, the finer things in life. Price-wise, there’s very little direct; the majority of its rivals tend to be priced around the £60-80,000 mark – and that encompasses cars like Porsche’s 911 Cabriolet, Jaguar’s XKR Cabriolet, the Maserati Spyder and the Mercedes SL55 AMG. If you go to the other side of the £103,000 that you’d pay for the DB7 Volante, there’s always the £112,000 Ferrari 360 Modena Spider too. And once you’re into the realms of paying £100,000 and more for a car, you’re likely to be working to a different set of principles from the typical car buyer – so the £30-40,000 difference between the Aston and its on-paper rivals is less likely to be a decisive purchase factor.

aston martin car photography

It seems that this is the Aston Martin for the masses. With more than 5,000 examples having been built since it was introduced in 1994, it’s easily the most popular Aston Martin ever. It’s not difficult to see why. It’s rare to meet anyone who isn’t impressed by the DB7’s lithe yet discrete, and even with the roof lopped off in the Volante version it makes many other cars look clumsy. It also has the right image. Rivals like the Jaguar XKR convertible may offer similar performance (even, given that Ford owns both Jaguar and Aston Martin, some common parts), but Aston Martin has far more cachet than its rival marque from Coventry. Even Ferrari struggles to match the prestige and exclusivity associated with Aston. The company may now be under the ultimate control of Ford, but Aston Martin remains a quintessentially English marque and is proud of its heritage. So if you crave exclusivity, style and class (and have the necessary funds) the DB7 is likely to appeal – but if you’re after a real driver’s car then you might want to look at the Italian alternative.

aston martin car photography

It turns heads for the right reasons. Unlike brasher supercars or more showy sports cars, the DB7 oozes class, its unmistakable style marking you out as someone with exquisite taste. The big 6.0-litre V12, when mated to the smooth five-speed automatic transmission, makes the DB7 a relaxed cruiser, with the potential to turn into a very fast cross country machine should you chance upon a clear country road. Being an Aston Martin, the specification is infinitely variable to your exact requirements. If you want the paint colour to match your favourite jumper you can have it, and interior trim and specification can also be tailored to suit your preferences – the only limiting factors being your imagination and the health of your bank balance.

aston martin car photography

car photography


Interested in learning how to light and shoot car and automotive photography?
Why not join us here to enjoy over 4 hours of video tutorial classes on car photography Tim Wallace – Kelby Training Instructor


2013 Seminar Events with photographer Tim Wallace
Check out our events booking page and our main seminar page here at AmbientLife

Advertisements

0 Responses to “Aston Martin Heritage – DB7 V12 Vantage Shoot”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Ambient Life Online

A selection of other online sites that offer a look into the work of UK Professional Photographer Tim Wallace.

www.ambientlife.co.uk


Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life.
An award winning photographer he is probably best known for his commercial car and advertising work.

Tim works with many well known brands and clients such as Aston Martin, Land Rover and Kenwood in the US, and has recently been named as one of the ten photographers to be selected by Hasselblad for the quality of his work and creative vision to represent their new 'Pro Team' to be launched in 2010.

Catagories

January 2013
M T W T F S S
« Dec   Feb »
 123456
78910111213
14151617181920
21222324252627
28293031  

%d bloggers like this: