London Inspired Seminars start the 2013 Tour

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The place was London and it marked the start of the AmbientLife 2013 ‘Inspired’ Photography and Business Seminars given by UK Car and Commercial Photographer Tim Wallace.
The Tour this year takes on eight major cities throughout the UK from London to Edinburgh.

Tim –“It’s always great to kick off a tour in London, for me it’s one of those places that I spend a lot of time in working and having meetings and I guess you could say that I have a love hate relationship with, love the diversity, hate the traffic!.”

car photography and car photography

“This year the discussion is very much centered on business, what it actually takes in my view to become a professional and business viable commercial photographer and also those ‘little details’ that in my view make all the difference when you are trying to get your business off the ground and make those first tentative steps. My business model so to speak my well not be what people expect but as a working professional myself these days the only main concern I have is trying to ensure I allow myself some time off now and again as my own business AmbientLife publically pushes forward in these difficult commercial times. The event in London went very well indeed and and had a good mix of both established professional photographers and assistants wanting to take those first steps themselves. I am also delighted that for the first time since I started giving these seminar talks almost 5 years ago now, we have this year introduced a second separate day dedicated to looking purely at photography, this is aimed squarely at those that may not work within the industry as such but are still keen to learn about techniques, lighting and talk through what makes a truly ‘inspirational’ image. We had a great few days and I was as delighted as always to meet new people and make some great new friends. I look forward to the other venues around the country as we continue these talks over the coming months.”

The 2013 UK Tour will be discussing the important issues in regard to making your first moves towards starting out in Commercial Photography and this year Tim is covering such topics as;

*Photographer or Data Capture?
*Buying equipment
*Making a business plan
*Tax and VAT
*Building a portfolio
*What it ‘really’ takes to be a commercial photographer
*Marketing yourself
*Presenting work
*Pricing work and quotes

The Inspired Tour

Each year Tim delivers a UK tour of venues around the UK from London to Scotland and talks in depth about subjects such as workflow, commercial photography, business development, and how to improve your technique. The tour events are very soundly based on commercial photography in general and also take an in depth look at many aspects of the photography business. These tours are very popular and please note that availability is to restricted numbers.

inspire london

These talks take a rare insight into the world of commercial photography through the eyes of a professional working in this environment both nationally and internationally, and offer people the chance to gain further knowledge in what it takes to become a success in a career that is notorious for its high failure rate.

Tim discusses many aspects of photography including work-flow and how he approaches it for maximum efficiency, equipment in respect of DSLR Vs Medium format as well as lighting and just how he feels that shooting styles have changed over the last 10 years. He also openly speaks about the industry and personally talks through some of his own work, explaining his thought process and how he approaches a shoot and well as his own experiences of how to first approached the commercial market as a new comer. Finally we look at digital as a whole, some techniques Tim uses in Photoshop that he designed as well as looking at the importance of a fluid professional work-flow, discussing if it is still a ‘pure’ medium and how to regain that ‘shooting on film’ feeling that many professionals feel has been lost.

London mont

2013 Seminar Events with photographer Tim Wallace
Check out our events booking page and our main seminar page here at AmbientLife

Interested in learning how to light and shoot car and automotive photography?
Why not join us here to enjoy over 4 hours of video tutorial classes on car photography Tim Wallace – Kelby Training Instructor


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Ambient Life Online

A selection of other online sites that offer a look into the work of UK Professional Photographer Tim Wallace.


Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life.
An award winning photographer he is probably best known for his commercial car and advertising work.

Tim works with many well known brands and clients such as Aston Martin, Land Rover and Kenwood in the US, and has recently been named as one of the ten photographers to be selected by Hasselblad for the quality of his work and creative vision to represent their new 'Pro Team' to be launched in 2010.


March 2013
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