21
Apr
13

Nikon Pro Book – Spring Edition

Nikon Pro Tim Wallace

Nikon launch their Nikon Pro Book for Spring 2013 featuring some photography recently completed by Commercial Car Photographer Tim Wallace during a shoot in Los Angeles using Nikon based equipment with the infamous Aston Martin DBS

Nikon Pro is a very highly successful publication that in the past few years has won five industry awards. It is aimed at working professional photographers and agencies across Europe and demands the highest quality work in its features to showcase the work of professionals from around the globe. Its current readership levels exceed 75,000 and it is also a source for advanced technical information as well as new products that are soon to be available, reports and reviews.

Tim – “I’m delighted that we have had some work chosen for this years exciting Spring edition of Nikon Pro and in many ways its a great honour as I know that Nikon actively choose each year the photography to include from quite literally a global pool. In my work as a professional commercial photographer I use both medium format (Hasselblad H3 / H4) and DSLR (D3s / D4) camera solutions to best adapt and work in what can often be a changing and demanding field of photography. Since the onset of the ‘digital age’ we have heard many voice concerns about if digital holds the quality of film and in my opinion digital as a whole overtook film for dynamic range and quality approx 3 years ago. Nikon is a brand that I am very familiar with having used these camera’s all my life since my first Nikon, a rather battered FM that still resides on top of my book shelve in the office, and for me they are a valuable addition to my high end medium format equipment. I think the comparison between DSLR and medium format will always be made but for me its quite simply a case of what is fit for purpose for the shoot in question. I will never be looking to get 14 frames a second from my Hasselblad but on the other side of things I would not expect to maintain the noise control and speed of my D3s and D4 if it attempted to reproduce the fine definition and resolution from a Hasselblad. In essence each has their role and each has their strong points, as a professional working photographer my only comment would be that its not productive to believe that you must ‘choose’ between either, use what works for you and if that means working on both a DSLR and medium format then pick the best ‘tool’ for the job at that point”

aston martin car photography

Advertisements

0 Responses to “Nikon Pro Book – Spring Edition”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Ambient Life Online

A selection of other online sites that offer a look into the work of UK Professional Photographer Tim Wallace.

www.ambientlife.co.uk


Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life.
An award winning photographer he is probably best known for his commercial car and advertising work.

Tim works with many well known brands and clients such as Aston Martin, Land Rover and Kenwood in the US, and has recently been named as one of the ten photographers to be selected by Hasselblad for the quality of his work and creative vision to represent their new 'Pro Team' to be launched in 2010.

Catagories

April 2013
M T W T F S S
« Mar   May »
1234567
891011121314
15161718192021
22232425262728
2930  

%d bloggers like this: