Profoto – Jaguar Land Rover Live Shoot Event is great success


This week automotive car photographer Tim Wallace held a ‘live’ shoot with Land Rover at their main centre in Halewood, Liverpool, shooting a seminar and live shoot demonstration outdoors in a purpose built area located near the main Land Rover centre. The shoot was in conduction with leading light manufacturer Profoto and concentrated on the setup from scratch of a professional lighting arrangement for shooting a Land Rover with Profoto B1 equipment and heads. The day was a great success and we had some challenging weather with bright changeable sunlight but working through this Tim demonstrated 3 very different setups showing that it is very possible to make the most of all situations with good lighting.

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Tim- “Many photographers find ‘live shoots’ in front of a large audience a little daunting for obvious reasons but in my view its really the best way to help people understand not only whats involved technically but also creatively. To try and do this in a class room would be a little I think like trying to explain how to drive to somebody who has never even seen a car…
I’m very fortunate that I have wonderful support on hand from people such as Profoto who are happy to supply both equipment and support staff on the day so that the photographers attending also get an opportunity to try out some of the latest equipment and gain further user based knowledge. I really enjoy the Land Rover events we have done in the past and they have all previously been a resounding success given the very positive feedback that we have received over former years.”

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About Tim
Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life.
A global award winning photographer his work is often described as both conceptual and dramatic. Tim works internationally with many high clients across the globe such as Jaguar Land Rover, Mercedes and Morgan as well as shooting some of the world’s most iconic brands such as Lamborghini, Aston Martin and Ferrari in the UK and Europe to Chevrolet and Mustang in the US.
Lunch and refreshments will be provided for you on the day.

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1 Response to “Profoto – Jaguar Land Rover Live Shoot Event is great success”

  1. October 26, 2015 at 16:51

    Reblogged this on Time Machine and commented:
    As the divisions between professional photography and ‘fan’ photography continue to dissolve – along comes Tim Wallace, in association with Swedish lighting company Profoto, with a ‘live’ class on how to photograph a Land Rover to professional advertising standards. I like the idea. A lot of creative people in general are very protective of their assumed ‘proprietary’ knowledge or status within the industry. Truly talented folk share, share, and share. And share again. As an art director on a multitude of shoots for the likes of car brands like Toyota, Lexus and Mitsubishi, I can assure you that car photography is 99% technical – 1% creative. It can be learned. Very easily. Kudos to Wallace and Profoto for an innovative approach to teaching their craft to other aspiring photographers.

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Ambient Life Online

A selection of other online sites that offer a look into the work of UK Professional Photographer Tim Wallace.


Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life.
An award winning photographer he is probably best known for his commercial car and advertising work.

Tim works with many well known brands and clients such as Aston Martin, Land Rover and Kenwood in the US, and has recently been named as one of the ten photographers to be selected by Hasselblad for the quality of his work and creative vision to represent their new 'Pro Team' to be launched in 2010.


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