Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life.
An award winning photographer his work is often described as conceptual and dramatic.
Tim works with many well known brands and clients such as Aston Martin, Land Rover and Kenwood in the US, and has recently been named as Advertising Photographer of the Year 2010.
“Well I’m 40 but think it’s the new 30 so things are always good!, I don’t sleep much because I’m always thinking about what I can do to create something new, on a morning I often wake up excited for the day like a kid at Christmas just wanting to get out on the road and get on with it. People say I have a wicked sense of humour, not sure on that one, maybe its just a defence mechanism for the fact I’m always trying to lose weight but enjoy good food too much…!
I love to share my work, the whole creative visual voodoo, the journey from A to B and the chance of arriving at C.
My work is often regarded as conceptual and dramatic and to me photography is a process, you’ll never hear me mutter ‘it’ll be fine’ as that’s simply not enough for me. Life is short and I aim to make mine worth while and interesting with work that I hope reflects this.
My goal in life is to be myself always, be creative, be true and most of all improve just a little part of peoples lives with images that both entertain and sometimes invoke the feelings that I had when I shot them. I’ve won awards and I’m always of the thought that maybe they got the wrong Tim Wallace, hey I’m grateful always but never take myself or any achievements too seriously, life’s too short and people will forget you quickly. I jumped off a cliff in Norway a few years ago in a BASE jump, why?, well because it felt right for me to do that for myself at that time, I truly believe that anything in life is possible, work hard, be an honest person, tell the people that you love just what they mean to you as often as you can, and most of all be out there shooting because sometimes that’s where amazing things can happen.”
“I was eight years old when I first saw the magic of a print become real in a mysterious dish of smelly chemicals, from that point it’s been one of the biggest loves of my life.”
At 16 Tim started work in the darkrooms of the Daily Mail Group where he learned the art of printing and had a baptism of fire into the world of photojournalism, working with many great photographers from both the National Press and agencies. At 19 he joined a top agency based in the UK, and went on to spend an increasing amount of my time behind the camera. His slightly ‘different’ approach to shooting and his understanding of tone and contrast giving him a potentially different outlook on a scene, mixing this with a more ‘contemporary’ style to his work, he soon found favour with the UK National Press, having work published in the Guardian, Independent and Times. Later he went into partnership with another mainstream Agency based and continued building on his successes whilst exploring other area’s such as Public Relations and Corporate photography with many large UK company contracts until an economic downturn in the country forced him to re-evaluate his options amnd seek a new challenge.
At the age of 22 Tim joined the Royal Navy, serving with 42 Commando Royal Marines in many parts of the world, and after service he followed a more corporate route working with large media companies such as Virgin and Orange before launching Ambient Life to transport his vision forward.
Over the recent years Ambient Life has continued to go from strength to strength. Scott Kelby (NAPP), featured our work in recently and referred to it as ‘some of the most inspirational automotive work to come out of the UK’. Over recent years we have seen a very healthy growth in new clients, which we believe is testament to the quality of the work that we produce with virtually all our commissions being generated through referral and reputation, something that we feel is very important. We have also enjoyed a number of features in magazines around the world on our work not to mention exciting ‘industry first’ events working with Jaguar and Land Rover to hold ‘live shoot’ car photography seminars at their headquarters. These seminars have been extremely popular and have been a great success with support from all the major manufacturers as they get behind our work including Hasselblad and Profoto.
Tim’s work has also been fortunate to receive awards including the Advertising Photographer of the Year 2010, Environmental Photographer of the Year Award in 2008, 2nd place runner up for Photographer of the Year 2009 as well as receiving the Associate Distinction Award for Professional and Applied photography by the RPS but very possibly our largest accolade to date has been to have Tim named as one of ten photographers selected by Hasselblad to be members of the new ‘Pro Team’, a group of professional photographers chosen for the quality and innovation of their work within their field of photography, a very high honour indeed and one that we are particularly proud of.
Who knows what tomorrow will bring apart from more opportunities.