Archive for the 'Interviews' Category

13
Feb
17

USA Dates Announced

tim-wallace-psw-2017
Photoshop World is coming to Orlando Florida USA!

Some of the worlds top photographers converge to take part in the PSW event which has now grown to be one of the biggest in the world. Tim is amongst those invited each year to be an instructor at the event where he gives a wide selection of classes including business based talks in relation to the world of professional commercial photography, lighting classes, special pre con events, and performs a live car shoot on stage within the convention centre.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Photoshop World is held each year through KelbyOne and sponsored by Adobe.
The event is truly massive and attracts people from quite literally all over the globe, with the driving force behind this show spectacular being KelbyOne.
It is the place to be if your want to learn from some of the top photographers in the World today, all under one roof in this spectacular event that offers 3 days of shows and on stage seminars, get to meet the instructors off stage, special events and parties in the evening and one of the worlds biggest Expo events.

Photoshop World is where creative people from all walks of life come to take part in affordable, hands-on learning that can’t be found anywhere else. Gaining valuable, real-world experience from innovative instructors, while building camaraderie amongst creatives with shared passions. From beginners to experts, teachers to students, hobbyists to professionals, this is place where everyone is invited to share, network and engage in a welcoming community

Photoshop World 2017
April 19th to April 22nd 2017
Location – Orlando USA

PSW Official Website
Tim Wallace – Instructor Events
Full details of the schedules for the workshops and seminar can be found on the official PSW 2017 website on the link above with booking information.

Schedules
April 19th 1pm to 5pm – Pre Con Workshop: Live Shoot: Lighting a Car for Maximum Effect with Tim Wallace
April 20th 12pm to 1pm – Portfolio Workshop with Tim Wallace

April 20th 6:30pm to 7:30pm – Getting Ready to Go Pro Panel with Tim Wallace
April 22nd 9:15am to 10:15am – Live Car Shoot with Tim Wallace
April 22nd 1pm to 2pm – Let There Be Light: Licensing, Copyright & Usage with Tim Wallace

tim-wallace-psw-orlando-1

Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life. An award winning photographer his work is often described as both conceptual and dramatic.
Tim works internationally with many high clients across the globe such as Jaguar Land Rover, Peugeot, Mercedes and Morgan as well as shooting some of the worlds most iconic brands such as Lamborghini, Aston Martin and Ferrari in the UK and Europe to Dodge, Chevrolet and Mustang in the US.

He is a photographer who is renowned for not only being very driven and creative about his own photography but also is very open in his approach to he business aspects of commercial photography within the market place today. Tim’s work has been published all over the World and he has been refereed to as one of most creative photographers within his specialised field of commercial automotive photography. In the US Scott Kelby described Tim recently as one of the 10 most influential photographers in the World today and also a man who greatly inspires others, not only within his own industry but beyond. Tim’s view of all this is a little more straight forward, a man who’s very well known for his down to earth attitude, his feet are very firmly on the ground. His desire to produce creative work is one that has driven him from a very young age at the point he first picked up a camera, “Photography is for me simply a creative passion, the ability to use light and form to capture in a single solitary image what I see within my own imagination at that point in time…”

tim-wallace-work

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim’s History with KelbyOne
Tim has been a KelbyOne instructor for several years now and over in the US Scott Kelby described Tim as one of the most influential car photographers in the World today and Tim was invited to the US by Kelby and with their filming and production crew produced a set of one hour long video tutorials that cover the in-depth aspects of the lighting of cars in photography, Tim’s the approach to a shoot and the issues and solutions that can arise in different situations and working with just available light effectively. These video seminars are available online through KelbyOne.

The video seminars have since proved a huge success and have received some great feedback from the tens of thousands of professional and amateur based viewers Worldwide that have used them to help them understand items from new lighting techniques to how to look at a scene and work to build up for a more atmospheric photographic capture. The videos also look at working with just one light for those that wish to try out and experiment in this field but have limited equipment available as well as some dedicated photoshop retouching and digital processing classes. Tim is now a regular guest at Kelby and continues to build on the catalogue of training videos available through his dedicated area on the Kelby site where he is one of the featured instructors in the World alongside some of the biggest names in the photography today such as Joe McNally and Jay Maisel.
You can also find 2 in depth interviews lasting over 1 hour each with Tim talking about the business side of the industry from setting up and first things to think about, through to client strategies and effective quoting as well as a second 1 hour video interview where Tim talks about what inspires him today and talks through the journey that led him to where he is today.

Want to see Tim’s video seminars today?
Visit KelbyOne where all Tim’s courses are available online to view Tim Wallace – KelbyOne Training Instructor

9 in-depth lighting, photography and technique video classes now available with over 10 hours of material to view

manchester-photographer-tim-wallace
© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

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26
Jul
16

Viva Las Vegas 2016

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Las Vegas 2016

Photoshop World Vegas each year is the place to be as some of the worlds top photographers converge on Las Vegas to take part in the event which has now grown to be one of the biggest in the world. Tim is amongst those invited each year to be an instructor at the event where he gives a wide selection of classes including business talks in relation to the world of professional commercial photography, lighting classes, special pre con events, and performs a live car shoot on stage within the convention centre at the Mandalay Bay Resort.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Photoshop World is held in summer each year with the annual event through KelbyOne and sponsored by Adobe.
The event is truly massive and attracts people from quite literally all over the globe, with the driving force behind this show spectacular being KelbyOne.
It is the place to be if your want to learn from some of the top photographers in the World today, all under one roof in this spectacular event that offers 3 days of shows and on stage seminars, get to meet the instructors off stage, special events and parties in the evening and one of the worlds biggest Expo events all in the desert city on Las Vegas. “What happens in Vegas, usually ends up on YouTube!…”

Photoshop World is where creative people from all walks of life come to take part in affordable, hands-on learning that can’t be found anywhere else. Gaining valuable, real-world experience from innovative instructors, while building camaraderie amongst creatives with shared passions. From beginners to experts, teachers to students, hobbyists to professionals, this is place where everyone is invited to share, network and engage in a welcoming community.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Tim’s History with KelbyOne
Tim has been a KelbyOne instructor for several years now and over in the US Scott Kelby described Tim as one of the most influential car photographers in the World today and Tim was invited to the US by Kelby and with their filming and production crew produced a set of one hour long video tutorials that cover the in-depth aspects of the lighting of cars in photography, Tim’s the approach to a shoot and the issues and solutions that can arise in different situations and working with just available light effectively. These video seminars are available online through KelbyOne.

The video seminars have since proved a huge success and have received some great feedback from the tens of thousands of professional and amateur based viewers Worldwide that have used them to help them understand items from new lighting techniques to how to look at a scene and work to build up for a more atmospheric photographic capture. The videos also look at working with just one light for those that wish to try out and experiment in this field but have limited equipment available as well as some dedicated photoshop retouching and digital processing classes. Tim is now a regular guest at Kelby and continues to build on the catalogue of training videos available through his dedicated area on the Kelby site where he is one of the featured instructors in the World alongside some of the biggest names in the photography today such as Joe McNally and Jay Maisel.
You can also find 2 in depth interviews lasting over 1 hour each with Tim talking about the business side of the industry from setting up and first things to think about, through to client strategies and effective quoting as well as a second 1 hour video interview where Tim talks about what inspires him today and talks through the journey that led him to where he is today.

Want to see Tim’s video seminars today?
Visit KelbyOne where all Tim’s courses are available online to view Tim Wallace – KelbyOne Training Instructor

9 in-depth lighting, photography and technique video classes now available with over 10 hours of material to view

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™
y’ of Tim Wallace™

23
Feb
16

Professional Photo Magazine – Interview Feature

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

 

This months edition of Professional Photo Magazine is now available and has a feature interview with Professional Commercial Car and Automotive Photographer Tim Wallace. The article centres around Tim’s work and a shoot that he did for Peugeot at their Paris Design Centre for their new concept car, the ‘Fractal’.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

BEHIND CLOSED DOORS
Photography ©TIM WALLACE
Interview by TERRY HOPE

The motor industry is notoriously secretive about its new models, so when Tim Wallace was asked to picture Peugeot’s latest dream machine it was no surprise that the job required total discretion…

Tim Wallace is used to working around the sometimes meticulous requests of the motoring industry. In his time he’s tackled full-on commissions for the likes of Jaguar Land Rover, Mercedes and Morgan, as well as shooting for some of the world’s most iconic brands,
such as Lamborghini, Aston Martin and Ferrari in Europe, and Dodge, Chevrolet and Mustang in the US.
He thrives on the pressure and has the accolades to prove it: honours include being named International Commercial Advertising Photographer of the Year and UK Motor Industry Professional Car Photographer of the Year, confirming his reputation as one of the best
in the business. One of the things anyone shooting pictures for the car industry realises very quickly is that there is so much competition between the various brands, and such an insatiable demand from motoring enthusiasts to hear about fresh models as soon as possible, that there’s often a high level of secrecy required to ensure that the latest launches aren’t revealed to the world before the manufacturer intends.

So in many ways it wasn’t a huge surprise for Tim, having been approached by Peugeot last summer to produce a massive international campaign for its latest ‘Fractal’ electrically powered concept car, that he learned the latest shoot was to be carried out strictly behind closed doors. There was a slight problem with this stipulation, however: at the time France was in the middle of a heat wave, and the crew realised very quickly that this was going to become a pressure-cooker job in more ways than one. The temperature in the city was around 35°C, and behind those secretive closed doors – with huge Arri continuous studio lights pumping out still more heat – it quickly climbed to over 42°C at times. Almost unbearable on occasions.
“Everything has to be done as discreetly as possible to avoid images of the car leaking out,” says Tim. “This was why we were asked to undertake the shoot in the Peugeot’s own in-house studio, which is situated in the middle of their plant in Paris. Everything was so hush-hush that the Fractal even arrived on set under a cover so that no one living in the flats near the location would
have the chance to see it. We also had just a very short window of opportunity in which to work – only four days. The team was working for over 12 hours at a time on occasions.
“But it was all worth it from my point of view because Peugeot is a great client and its design team is very strong indeed. It has great vision for how it wants to sculpt the photography around the product and branding. It’s all very much about emotion, so when they
first approached me – through their production company – it was a very quick fit from a style point of view.”

tim wallace car photographer interview uk 2

Planning the shoot

With any type of worldwide campaign it’s crucial to ensure that everything is planned and worked out well in advance, so that during the critical days of actual shooting the team is free to concentrate fully on creating and producing the photography that’s required.
The brief was to shoot the concept car in a way that showed off its technology and its revolutionary use of sound within the interior controls. Each shot was based on its final position within a CGI sound- based scene and carefully pre-agreed using visuals.
“I was very lucky to have Paris-based Cream Production taking control for this shoot,” says Tim. “The team there is both dedicated and vastly creative. Having such a well-organised production house involved really helped to make sure that we were able to achieve the very best result possible for the client. Even with the huge amount of work to get through it was always a great atmosphere – very much a team effort with everybody pulling together for the common goal.

“I worked with my two lighting assistants, Peter and Hugo, who were both totally amazing and fully committed to making sure we got the best results possible. As with any lighting shoot you hit issues and problems that need to be resolved, and that again is where teamwork comes into play. I think we had a few moments when Hugo was literally using his own body weight to anchor the floating ceiling, while Peter ran round trying to switch lighting out that was quite literally on the point of exploding because of the heat.” Given the tight timing and high pressure it might not have been the best of times to switch over to a new camera, but Tim decided that this was an assignment perfectly suited to the strengths of the Hasselblad H5D 50c. “I’ve been a Hasselblad user for the last seven years,” he says. “I appreciate the reliability of the system but most of all I love the lenses, and over time I’ve built up quite a selection. When I looked to change my H3D it was an easy choice: I was looking for a camera that came with the advantage of a CMOS sensor and could make best use of my existing equipment on the same platform.
“I shoot a lot in the studio using powerful dedicated lighting, so low ISOs are usually fine, but the higher ISO speeds that the CMOS sensor brings meant I would be able to use the same camera for lighter, editorial type work in available light conditions. Previously I’d have had to shift back over to a DSLR platform for that. “I had been offered deals from other manufacturers to swap to their systems, but I really didn’t want to lose the lenses I feel so comfortable with. I’d tested out the H5D 50c in advance and loved it and its simplicity. So I was happy to make the switch, both from a user point of view and from a business perspective.”

tim wallace car photographer interview uk 3

Baptism of Fire

The baptism of fire – which came in the form of a boiling hot studio and intense working conditions – never worried Tim’s new camera, which came through the experience unscathed. “We had no issues whatsoever,” says Tim. “No matter how we used it – whether that be attached to a FOBA tripod head as normal or suspended upside down 15m above the car and being operated remotely. Having that sort of reliability and, more importantly, the confidence to push the equipment and crack-on at a fast pace really helped a huge amount.” Tim and his team started out producing static shots of the car’s exterior. They used the H5D camera tethered to an Apple MacBook Pro laptop with images being fed directly back to a digital retoucher. The retoucher compiled the individual frames and verified in real time that everything needed for the final image was in the bag, and it was safe to move on to the next shot. A highly efficient way of working, that enabled the
brief to be tackled as quickly as was practicably possible. “The most demanding shots were the overheads where we were looking down into the car, as the studio set-up did not allow a direct overhead viewpoint to be taken up,” Tim recalls. “Instead I had
to work from a cherry picker – I climbed into it to set up the camera so that we were totally in the right position, lit the shot, then operated the camera remotely from the ground with the Macbook Pro.”
Naturally – as with any car shoot these days – there was a certain amount of post-production required to finish off the images. But although the futuristic background was CGI generated, the car itself was relatively unaltered. “Apart from the process of cleaning up the images to get rid of any last-minute marks, the post-edit work was kept to a minimum,” says Tim. “The fact that Pascal, my digital retoucher, was working on the files as they came out of the camera meant that once we’d finished the final shot the post-production was already 90% complete. I had overall control on the final sweep, mainly to tie all the images together as a set once the CGI background had been added.” By the end of the intensive four-day shoot 45 images had been completed: an incredible achievement considering how involved and complicated some of them turned out to be. The success of the project is a testament to Tim’s considerable photography skills. His striking set of images was used to launch the Peugeot Fractal at the Frankfurt Motor Show.

tim wallace car photographer interview uk 4

ISSUE 116 PROFESSIONAL PHOTO 069
CLIENT: Peugeot
LOCATION: Peugeot Design Centre, Paris
PHOTOGRAPHY: Tim Wallace
PRODUCTION: CREAM Paris
ART DIRECTION: William Blanc
PRODUCER: Sophie Roger
1ST ASSISTANT: Peter Keyser
2ND ASSISTANT: Hugo Mapelli
DIGITAL ASSISTANT: Pascal Aubert – Scalp Art
CAMERA: Hasselblad H5D 50C CMOS
LIGHTING: Arri

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

05
Jan
16

Out of Chicago Event – Summer 2016 now live

Today we are pleased to announce the launch of the Out Of Chicago website ready for the event this summer in Chicago USA where Commercial Automotive Car Photographer Tim Wallace will be giving seminars. talks and also conducting live shoots as part of the event.
This will be Tim’s first year at the event after being invited to take part a few months ago whilst giving talks on the east side of the US in Las Vegas.

Tim –“Really looking forward to this event and it will be my very first time too in Chicago! The event is one that has grown over recent years and now attracts a large number of people across different disciplines and levels of ability, its really exciting for me too be part of this and during my time in Chicago I will be giving talks on photography, business and also giving some live shoot classes so that people can I hope learn lots of new skills and take away from the event idea’s and new techniques to carry forward themselves within their own photography and within their businesses”

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Out Of Chicago Event 2016
June 23rd to 26th 2016
Location – Chicago USA

Out Of Chicago Official Website
Tim Wallace – Instructor Events
Full details of the schedules for the workshops and seminar can be found on the official OOC 2016 website on the link above with booking information.

Schedules
Thursday June 23rd 6pm to 9pm – Workshop: Taking your business forward with Tim Wallace
Friday June 24th 8am to 12pm – Workshop: Live car shoot with Tim Wallace
Friday June 24th 1pm to 5pm – Workshop: Live car shoot with Tim Wallace
Saturday June 25th 8pm to 9:30pm – A lifetime behind the lens talk with Tim Wallace
Sunday June 26th 10:15am to 11:45am – ‘Inspired Business’ talk with Tim Wallace
Sunday June 26th 2:15pm to 3:15pm – Panel Discussion: Making money with photography

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

A recent interview that Tim gave Robert Vanelli when he caught up with Tim Wallace to learn about lighting and business.
Lots more of this can be expected at the Chicago Event in June and we hope to see you there !

22
Dec
15

Hasselblad Global feature the work of Tim Wallace

Hasselblad Global choose this week to use a piece of recent work from photographer Tim Wallace for the main page of their global web presence.
The work featured is a shot from a recent campaign that Tim was commissioned to shoot for car manufacturer Peugeot of their 2015 new concept car, ‘Fractal’

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Some of Tim’s work from this shoot where he used the new H5 CMOS can also be seen within the ‘My World’ area on Hasselblad

HASSELBLAD
Tim Wallace – Our World Feature Interview
Read the full feature

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

When leading automotive photographer Tim Wallace received a top secret brief to photograph the latest Peugeot concept car in Paris he decided it was the ideal opportunity to team up with the CMOS powered Hasselblad H5D-50c.
Car manufacturers are notoriously guarded about their latest models, so when Peugeot approached Cheshire-based Tim Wallace last summer to photograph the brand new concept car he wasn’t shocked to discover the commission came with a non-negotiable proviso: the shoot had to take place behind locked doors in the company’s own in-house studio in Paris.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Peugeot. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Peugeot. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

“The new model even arrived on the set under cover, just in case anybody in nearby flats caught a glimpse,” Tim recalls, “and despite the fact that Europe was in the middle of a heat wave at the time and it was 35c in Paris, we still had to work with the studio doors closed. That meant that when the lights were switched on and pumping out heat we were recording sweltering temperatures inside in excess of 42c. Frankly, it became almost unbearable at times.”

It was a pressure cooker of a job in more ways than one, with just four days allocated for the shoot and the team working for over 12 hours at a time on occasions.
On the face of it maybe this might not appear to be the best of times to switch over to a new camera, but Tim looked at the job and decided that this was an assignment perfectly suited to the strengths of the Hasselblad H5D-50c.

“I’ve been a Hasselblad user for the last seven years,” he states. “I love the reliability of my H3D but most of all I love the lenses and now I have quite a selection. When I was planning to upgrade I looked at the H5D-50c, which came with the benefits of a CMOS sensor, and it promised to deliver the best use of my existing equipment on the same platform.”

The confidence was well placed, and despite the soaring temperature the H5D-50c never missed a beat. “We had no issues whatsoever,” says Tim, “no matter how we used it, whether that be attached to a FOBA tripod head as normal or being suspended over the car from 15m above, upside down and being operated remotely. Having that sort of reliability and, more importantly, the confidence to push the equipment and crack on at a fast pace really helped a huge amount. It proved to be the perfect tool for the job and I was very impressed and happy with my choice.”

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Peugeot. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Peugeot. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Tim Wallace BTS 3

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Peugeot. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Peugeot. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

09
Dec
15

Hasselblad ‘Our World’ Interview with Tim Wallace

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Peugeot. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Peugeot. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Today Hasselblad Global launched a interview that commercial photographer Tim Wallace in their ‘Our World’ features that showcase the best work being produced within the industry.
Tim talks to Hasselblad about his recent commercial work for car giant Peugeot when he was tasked with shooting their new concept car, the Fractal, which was exclusively shot in the manufacturers Paris studios.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Peugeot. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Peugeot. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

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HASSELBLAD Global Website
Tim Wallace – Our World Feature Interview
Read the full feature

When leading automotive photographer Tim Wallace received a top secret brief to photograph the latest Peugeot concept car in Paris he decided it was the ideal opportunity to team up with the CMOS powered Hasselblad H5D-50c.
Car manufacturers are notoriously guarded about their latest models, so when Peugeot approached Cheshire-based Tim Wallace last summer to photograph the brand new concept car he wasn’t shocked to discover the commission came with a non-negotiable proviso: the shoot had to take place behind locked doors in the company’s own in-house studio in Paris.

“The new model even arrived on the set under cover, just in case anybody in nearby flats caught a glimpse,” Tim recalls, “and despite the fact that Europe was in the middle of a heat wave at the time and it was 35c in Paris, we still had to work with the studio doors closed. That meant that when the lights were switched on and pumping out heat we were recording sweltering temperatures inside in excess of 42c. Frankly, it became almost unbearable at times.”

It was a pressure cooker of a job in more ways than one, with just four days allocated for the shoot and the team working for over 12 hours at a time on occasions.
On the face of it maybe this might not appear to be the best of times to switch over to a new camera, but Tim looked at the job and decided that this was an assignment perfectly suited to the strengths of the Hasselblad H5D-50c.

“I’ve been a Hasselblad user for the last seven years,” he states. “I love the reliability of my H3D but most of all I love the lenses and now I have quite a selection. When I was planning to upgrade I looked at the H5D-50c, which came with the benefits of a CMOS sensor, and it promised to deliver the best use of my existing equipment on the same platform.”

The confidence was well placed, and despite the soaring temperature the H5D-50c never missed a beat. “We had no issues whatsoever,” says Tim, “no matter how we used it, whether that be attached to a FOBA tripod head as normal or being suspended over the car from 15m above, upside down and being operated remotely. Having that sort of reliability and, more importantly, the confidence to push the equipment and crack on at a fast pace really helped a huge amount. It proved to be the perfect tool for the job and I was very impressed and happy with my choice.”

car photographer and car photography

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Dec
15

I AM PHOTOGRAPHER Event 2016

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I AM PHOTOGRAPHER Event 2016
7th to the 9th April 2015
Location – Tallinn, Estonia

We are pleased to announce that Commercial Car Photographer Tim Wallace will be at the ‘I AM PHOTOGRAPHER’ Event based in Estonia in April 2016 to give both a seminar class and a live shoot workshop.
Tim gives seminars and workshops all across the globe from the US to Dubai but this will be his first time attending this event and we are all really looking forward to what should be a great few days.

I AM PHOTOGRAPHER Official Website
Tim Wallace – Instructor at the 2016 Festival
Platform and Seminar details along with booking information is available on the link above.

My Journey – Talk with Tim Wallace – 9th April 2016
Described recently as one of the 10 most influential photographers operating professionally today he looks back on his extraordinary journey over the last 7 years that have taken him for the very starting point of his own business ‘AmbientLife’ to where he is operating today within the commercial industry, the iconic images that Tim has become recognised for and also looking at the decisions that he made along that path to carve out his niche within the car industry. Tim will be talking through some of his work as well as openly discussing how he started from nothing to build up a recognisable style and brand, the mistakes and successes along the journey and his own personal view on what is important to succeed within this very competitive arena today. A very frank an open presentation on what Tim sees as the key factors to success as well as getting into the right frame of mind to succeed in business as a commercial photographer and how today photographers perceive themselves and their work within the client market and perhaps how his own approach and methods differ from the more traditional approaches. A class that is not to missed for all those starting on their own journeys and also for those truly interested in being given the chance to have their opinions opened to a new way of thinking and approaching business.

Mercedes Live Shoot Workshop – 10th April 2016
Tim Wallace works internationally as a commercial photographer but is arguably best known for his work within the prestige end of the luxury car industry, shooting for such clients as Aston Martin and Jaguar Land Rover.
The work that he produces is both strong in its style and its appearance and Tim’s signature work is that with lighting of cars and his ability to create amazing detail shots for his high end clients of their cars for use on billboards, showrooms and brochures.

In this class Tim will be shooting a car live as part of his workshop and looking at how we can work with light to get some very dramatic photography using just a small amount of lighting equipment. He will be talking through how he approaches each shoot, identifying the problems with shooting cars and lighting them effectively as well as demonstrating different lighting techniques and how these can be adapted to shoot in different situations. The class will be very much a hands on class where those attending will also be invited to try out the lighting routines themselves and work as a team with Tim to really gain a base knowledge of not only how to light a car but also the mechanics of why and how the light properties can be changed effectively through the different ways of working with the lighting and modifiers.

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Ambient Life Online

A selection of other online sites that offer a look into the work of UK Professional Photographer Tim Wallace.

www.ambientlife.co.uk


Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life.
An award winning photographer he is probably best known for his commercial car and advertising work.

Tim works with many well known brands and clients such as Aston Martin, Land Rover and Kenwood in the US, and has recently been named as one of the ten photographers to be selected by Hasselblad for the quality of his work and creative vision to represent their new 'Pro Team' to be launched in 2010.

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