Posts Tagged ‘camera

13
Feb
17

USA Dates Announced

tim-wallace-psw-2017
Photoshop World is coming to Orlando Florida USA!

Some of the worlds top photographers converge to take part in the PSW event which has now grown to be one of the biggest in the world. Tim is amongst those invited each year to be an instructor at the event where he gives a wide selection of classes including business based talks in relation to the world of professional commercial photography, lighting classes, special pre con events, and performs a live car shoot on stage within the convention centre.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Photoshop World is held each year through KelbyOne and sponsored by Adobe.
The event is truly massive and attracts people from quite literally all over the globe, with the driving force behind this show spectacular being KelbyOne.
It is the place to be if your want to learn from some of the top photographers in the World today, all under one roof in this spectacular event that offers 3 days of shows and on stage seminars, get to meet the instructors off stage, special events and parties in the evening and one of the worlds biggest Expo events.

Photoshop World is where creative people from all walks of life come to take part in affordable, hands-on learning that can’t be found anywhere else. Gaining valuable, real-world experience from innovative instructors, while building camaraderie amongst creatives with shared passions. From beginners to experts, teachers to students, hobbyists to professionals, this is place where everyone is invited to share, network and engage in a welcoming community

Photoshop World 2017
April 19th to April 22nd 2017
Location – Orlando USA

PSW Official Website
Tim Wallace – Instructor Events
Full details of the schedules for the workshops and seminar can be found on the official PSW 2017 website on the link above with booking information.

Schedules
April 19th 1pm to 5pm – Pre Con Workshop: Live Shoot: Lighting a Car for Maximum Effect with Tim Wallace
April 20th 12pm to 1pm – Portfolio Workshop with Tim Wallace

April 20th 6:30pm to 7:30pm – Getting Ready to Go Pro Panel with Tim Wallace
April 22nd 9:15am to 10:15am – Live Car Shoot with Tim Wallace
April 22nd 1pm to 2pm – Let There Be Light: Licensing, Copyright & Usage with Tim Wallace

tim-wallace-psw-orlando-1

Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life. An award winning photographer his work is often described as both conceptual and dramatic.
Tim works internationally with many high clients across the globe such as Jaguar Land Rover, Peugeot, Mercedes and Morgan as well as shooting some of the worlds most iconic brands such as Lamborghini, Aston Martin and Ferrari in the UK and Europe to Dodge, Chevrolet and Mustang in the US.

He is a photographer who is renowned for not only being very driven and creative about his own photography but also is very open in his approach to he business aspects of commercial photography within the market place today. Tim’s work has been published all over the World and he has been refereed to as one of most creative photographers within his specialised field of commercial automotive photography. In the US Scott Kelby described Tim recently as one of the 10 most influential photographers in the World today and also a man who greatly inspires others, not only within his own industry but beyond. Tim’s view of all this is a little more straight forward, a man who’s very well known for his down to earth attitude, his feet are very firmly on the ground. His desire to produce creative work is one that has driven him from a very young age at the point he first picked up a camera, “Photography is for me simply a creative passion, the ability to use light and form to capture in a single solitary image what I see within my own imagination at that point in time…”

tim-wallace-work

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim’s History with KelbyOne
Tim has been a KelbyOne instructor for several years now and over in the US Scott Kelby described Tim as one of the most influential car photographers in the World today and Tim was invited to the US by Kelby and with their filming and production crew produced a set of one hour long video tutorials that cover the in-depth aspects of the lighting of cars in photography, Tim’s the approach to a shoot and the issues and solutions that can arise in different situations and working with just available light effectively. These video seminars are available online through KelbyOne.

The video seminars have since proved a huge success and have received some great feedback from the tens of thousands of professional and amateur based viewers Worldwide that have used them to help them understand items from new lighting techniques to how to look at a scene and work to build up for a more atmospheric photographic capture. The videos also look at working with just one light for those that wish to try out and experiment in this field but have limited equipment available as well as some dedicated photoshop retouching and digital processing classes. Tim is now a regular guest at Kelby and continues to build on the catalogue of training videos available through his dedicated area on the Kelby site where he is one of the featured instructors in the World alongside some of the biggest names in the photography today such as Joe McNally and Jay Maisel.
You can also find 2 in depth interviews lasting over 1 hour each with Tim talking about the business side of the industry from setting up and first things to think about, through to client strategies and effective quoting as well as a second 1 hour video interview where Tim talks about what inspires him today and talks through the journey that led him to where he is today.

Want to see Tim’s video seminars today?
Visit KelbyOne where all Tim’s courses are available online to view Tim Wallace – KelbyOne Training Instructor

9 in-depth lighting, photography and technique video classes now available with over 10 hours of material to view

manchester-photographer-tim-wallace
© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

07
Feb
17

Orlando 2017 Dates and Schedules Announced

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

We are very pleased to announce that Tim’s seminar and live shoot schedules have now been announced for 2017 PSW in Orlando.
Photoshop World is an annual event hosted through KelbyOne and sponsored by Adobe and is without a doubt one of the largest photography based seminar events in the World today.
The event is truly massive and attracts people from quite literally all over the globe, with the driving force behind this show spectacular being KelbyOne.
It is the place to be if your want to learn from some of the top photographers in the World today, all under one roof in this spectacular event that offers 3 days of shows and on stage seminars, get to meet the instructors off stage, special events and parties in the evening and one of the worlds biggest Expo events.

Professional commercial car photography by UK automotive photographer Tim Wallace of Ambient Life Photography

Professional commercial car photography by UK automotive photographer Tim Wallace of Ambient Life Photography

Professional commercial car photography by UK automotive photographer Tim Wallace of Ambient Life Photography

Professional commercial car photography by UK automotive photographer Tim Wallace of Ambient Life Photography

Photoshop World is where creative people from all walks of life come to take part in affordable, hands-on learning that can’t be found anywhere else. Gaining valuable, real-world experience from innovative instructors, while building camaraderie amongst creatives with shared passions. From beginners to experts, teachers to students, hobbyists to professionals, this is place where everyone is invited to share, network and engage in a welcoming community.

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Photoshop World 2017
April 19th to April 22nd 2017
Location – Orlando USA

    Tim Wallace – Instructor Events

Full details of the schedules for the workshops and seminar can be found on the official PSW 2017 website

Schedules
April 19th 1pm to 5pm – Pre Con Workshop: Live Shoot: Lighting a Car for Maximum Effect with Tim Wallace
April 20th 12pm to 1pm – Portfolio Workshop with Tim Wallace

April 20th 6:30pm to 7:30pm – Getting Ready to Go Pro Panel with Tim Wallace
April 22nd 9:15am to 10:15am – Live Car Shoot with Tim Wallace
April 22nd 1pm to 2pm – Let There Be Light: Licensing, Copyright & Usage with Tim Wallace

PSW Orlando 2017 Registration Booking
Reserve your place at PSW Orlando 2017

Tim’s History with KelbyOne
Tim has been a KelbyOne instructor for several years now and over in the US Scott Kelby described Tim as one of the most influential car photographers in the World today and Tim was invited to the US by Kelby and with their filming and production crew produced a set of one hour long video tutorials that cover the in-depth aspects of the lighting of cars in photography, Tim’s the approach to a shoot and the issues and solutions that can arise in different situations and working with just available light effectively. These video seminars are available online through KelbyOne.

The video seminars have since proved a huge success and have received some great feedback from the tens of thousands of professional and amateur based viewers Worldwide that have used them to help them understand items from new lighting techniques to how to look at a scene and work to build up for a more atmospheric photographic capture. The videos also look at working with just one light for those that wish to try out and experiment in this field but have limited equipment available as well as some dedicated photoshop retouching and digital processing classes. Tim is now a regular guest at Kelby and continues to build on the catalogue of training videos available through his dedicated area on the Kelby site where he is one of the featured instructors in the World alongside some of the biggest names in the photography today such as Joe McNally and Jay Maisel.
You can also find 2 in depth interviews lasting over 1 hour each with Tim talking about the business side of the industry from setting up and first things to think about, through to client strategies and effective quoting as well as a second 1 hour video interview where Tim talks about what inspires him today and talks through the journey that led him to where he is today.

Want to see Tim’s video seminars today?
Visit KelbyOne where all Tim’s courses are available online to view
9 in-depth lighting, photography and technique video classes now available with over 10 hours of material to view

Online Classes with KelbyOne
In the US Scott Kelby described Tim recently as one of the most influential car photographers in the World today and Tim was invited to the US by Kelby and with their filming and production crew produced a set of one hour long video tutorials that cover the in-depth aspects of the lighting of cars in photography, Tim’s the approach to a shoot and the issues and solutions that can arise in different situations and working with just available light effectively. These have since proved a huge success and have received some great feedback from the tens of thousands of professional and amateur based viewers Worldwide that have used them to help them understand items from new lighting techniques to how to look at a scene and work to build up for a more atmospheric photographic capture. The videos also look at working with just one light for those that wish to try out and experiment in this field but have limited equipment available as well as some dedicated photoshop retouching and digital processing classes. Tim is now a regular guest at Kelby and continues to build on the catalogue of training videos available through his dedicated area on the Kelby site where he is one of the 8 featured instructors in the World alongside some of the biggest names in the photography today such as Joe McNally and Jay Maisel. You can also find 2 in depth interviews lasting over 1 hour each with Tim talking about the business side of the industry from setting up and first things to think about, through to client strategies and effective quoting as well as a second 1 hour video interview where Tim talks about what inspires him today and talks through the journey that led him to where he is today.

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

03
Nov
16

Zurich with Light + Byte AG Switzerland

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Recently commercial car photographer Tim Wallace was in Zurich to deliver a ‘Master Class’ for Light + Byte AG in Zurich
The subject for the lighting based seminar was a Ferrari California and the event was extremely well received by all that attended.

Tim -“I was invited to deliver a Lighting Master Class in Zurich earlier in 2016. It was great to meet the people at Light + Byte AG in Zurich and there was a lot of interest in the seminar and my work so the day was very rewarding for both the attendees and myself. We had a brand new Ferrari California as our subject matter and the whole seminar was based in a local car studio in Zurich with us shooting on both the Hasslblad H5 and the new H6 using Broncolor lighting systems.
The seminar started with a presentation from myself about ‘light’ in general terms, the different types of light and how they all have their own unique properties, and it was very good to hear from some people that the actual talk on lighting taught them so much without them actually picking up a camera. I do think that light is the key to great photography and the people who attended the seminar were really great and it was my pleasure to spend my day with them. I would also like to say thank you to the team from Light + Byte AG in Zurich who were amazing and really helpful and supportive of the whole event, thank you guys!”

Samuel Buchmann
Training & Event Manager at Light + Byte AG
-“Even though we at Light + Byte are used to hosting workshops with top photographers from all over the world we were very excited when Tim agreed to host a Masterclass on Automotive Photography in Zürich. After all, he is a leading figure in the advertising industry, is well known for giving great speeches and has many fans. Expectations, therefore, were set pretty high – and they were not disappointed. The seminar turned out to be the absolute highlight of the year. What made it such a success was Tim’s great sense of humour and his honest, direct way of teaching a class. He just knows how to rivet an audience both with his stories and his practical demonstrations. He is never lost for words no matter the question and remains calm at all times. Even when the camera as well as the backup camera failed to work properly 15 minutes before the workshop Tim never broke a sweat and just fixed the problem. All of this meant that at the end of the seminar all of our customers went home with smiles on their faces. As for us at Light + Byte, we are already looking forward to the next time Tim comes to Zürich.

A few quotes from our customers:

“Absolutely inspiring”
“One never stops learning – Tim’s inputs will have a big impact on my work.”
“Simply amazing to witness true creativity first hand”
“Thanks for an awesome day!”
“A great workshop. Tim’s insights on business strategy and negotiations were a revelation.”
“A real boost for my creativity. Thank you!”

ferrari-photography-tim-wallace-car-photographer-bts-1

ferrari-photography-tim-wallace-car-photographer-bts-2

ferrari-photography-tim-wallace-car-photographer-bts-3

ferrari-photography-tim-wallace-car-photographer-bts-4

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

11
Jul
16

Welcome to New Client Cox Powertrain Ltd

banner cox

This week we would like to ‘officially’ welcome a new client to AmbientLife, Cox Powertrain Ltd. Our relationship with Cox Marine actually began a number of months ago and photographer Tim Wallace has been working closely with the company as they prepare to launch a brand new revolutionary marine engine into the Worldwide market in 2018. Because of the nature of the some of the photography that Tim has already shot for our client we were unable to mention or show any of that work and indeed the engineering side of the photographic work that Tim has completed will remain under embargo until late in 2017.

Tim has been working alongside Cox Powertrain Ltd again this week and this latest shoot was across a few days and was very much centred on the human element of the business as well as capturing the full size prototype of the new CXO300 engine casing. We can show you this as this has been recently on display at marine events across the world such as the Cannes Yachting Festival last month. We look forward to working very closely with Cox Marine over the following two years as they prepare for the worldwide launch to the marine sector of an truly inspirational and innovative new engine design.

CXO300 DIESEL OUTBOARD

A DREAM THAT BEGAN IN FORMULA 1

The Opposed Piston Engine concept was conceived by Formula 1 motor racing designer David Cox, who founded the British company in 2008. His vision to develop a low weight, high power, single fuel diesel engine with worldwide and multi-market applications, is now moving closer to reality. Cox Powertrain has taken recognised engineering concepts and combined them to create a compelling patent position.

The CXO300 engine has increased responsiveness, fuel efficiency and heightened safety that are all combined in an engine that outperforms conventional diesels. Its reduced size and weight belies the power from a four cylinder, eight piston supercharged 2-stroke diesel engine that weighs in with an impressive 300hp. A 3.6 litre capacity and reduced mass means there is no compromise on power compared to conventional diesels of similar power output, as well as being more efficient and safer to store than comparative output gasoline engines.

Power 300HP – The highest power density diesel outboard engine ever developed
Weight 300KG – Equivalent to petrol outboards of same power
Lifecycle 5000HRS – Equivalent to diesel inboards of same power

LIGHT WEIGHT, POWER DENSE

Pioneering motor sport engineer David Cox took his Formula 1 concept of opposed piston architecture and was the first to apply it to a marine outboard engine. The result is the same power density in a smaller, lighter package as the CXO300 provides all the power of a diesel inboard with the convenience and flexibility of an outboard.

automotive car photography

automotive car photography

automotive car photography

automotive car photography

automotive car photography

automotive car photography

automotive car photography

automotive car photography

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

11
Jul
16

Out of Chicago 2016

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Last week Car and Commercial Photographer Tim Wallace was invited to be a key speaker at the ‘Out of Chicago’ Conference.
The event attracts people from all over the USA and other worldwide countries and is a very popular three day event held at the Central University in downtown Chicago.

Tim – “This was my first time at OOC and also my first time in Chicago, the event itself is really great in the fact that it is very focused on what it offers and there is a real sense of community throughout the three days. I had a Pre Con seminar on business and also gave talks on what inspires me to drive forward with my own career as well as also hosting some smaller one hour sessions both on business and as part of a panel group on how photographers can make money from their work in the current markets. As part of my schedule I also gave a special live shoot seminar at a luxury car dealership in downtown Chicago with a McLaren to walk a select group of people through lighting and shooting automotive work in some situations that are not always ideal and how to cope with that. The whole;e event was a huge success and the feedback I have received since has been really great to see. Its good to know that these events both inspire and help people both in their own businesses as well as with their photography. I am looking forward to being part of future events both in Chicago and also in other area’s where the event will be held such as New York and Maine.”

Some BTS from the event as well as some interviews that Tim gave while he was in Chicago

Motivation and shooting style with Tim Wallace: OOC Podcast Episode 44

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Link to Out of Chicago 2017 early bird registration.

Link Out of New York 2016 info.

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

04
Jul
16

Hungry Eye – Volume 4 Issue 1

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Hasselblad – Masters At Work Feature

Available at http://hungryeyemagazine.com/issues/vol-four-issue-1/

This week Hungry Eye Magazine launched its latest issue that has a feature on Hasselblad reaching their 75th anniversary.
The feature discusses the history of the company and its infamous camera’s, words from photographers such as TIM WALLACE, TOM OLDHAM, and GERED MANKOWITZ as well as featuring some images of vintage Hasselblad camera models that we provided for the Magazine from Tim’s own personal collection of Hasselblad film camera’s.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

TIM WALLACE
The work of commercial and automotive car photographer Tim Wallace is often described as dramatic and conceptual, it is well regarded and received both by commercial clients and within the advertising industry itself and has lead to awards such as; International Commercial Advertising Photographer of the Year and UK Motor Industry Car Photographer of the Year.

A Hasselblad user since before his teens, Tim explains what Hasselblad means to him.

“In many ways Hasselblad sits at the core of my business, it is my weapon of mass creativity.
I’ve been shooting on Hasselblad since I was 12 years old, starting with the epic Hasselblad SWC, which I still have and still shoot on even today for my own personal work. Today within my competitive field of commercial photography client demands are high and having the right equipment is essential. I only really care about three things, Reliability, quality of output and my lenses. I have worked with my current digital bodies professionally for 10 years, such as the current H5, in temperatures between –15c and +48c without a single failure and that is a very important aspect of making the choice to stay on the Hasselblad platform as I often need to shoot in very difficult conditions on locations around the world. Knowing that I can totally rely on my equipment delivering what I need is crucial on a big campaign shoot. I recently shot the new prototype for Peugeot in their studio at the Peugeot design centre in Paris, ready for launch at the Frankfurt Motor Show. The shoot lasted 4 days in studio with temperatures reaching 48c as we had a heat wave in Paris at the same time. The camera performed flawlessly and its knowing that I can have that con dence in the equipment means that I can focus on being creative and getting the campaign shot. Sure, over the years I have been asked to try other platforms but for me, personally I will continue to use what I am most comfortable with. I also would say that I could not let go of my lenses, the Hasselblad lenses and the quality of those optically play a key part in that decision too.”

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

11
May
16

Advanced Photographer Magazine UK – Feature Interview – Behind Closed Doors

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

“EVERYTHING HAS TO BE DONE AS DISCREETLY AS POSSIBLE TO AVOID IMAGES OF THE CAR LEAKING OUT”

Peugeot Main Global Website
You can see more from Tim’s shoot on the Peugeot website Here in their dedicated ‘Concept’ area

Tim Wallace is used to working around the sometimes meticulous requests of the motoring industry. In his time he’s tackled full-on commissions for the likes of Jaguar Land Rover, Mercedes and Morgan, as well as shooting for some of the world’s most iconic brands, such as Lamborghini, Aston Martin and Ferrari in Europe, and Dodge, Chevrolet and Mustang in the US. He thrives on pressure and has the accolades to prove it: honours include being named International Commercial Advertising Photographer of the
Year and UK Motor Industry Professional Car Photographer of the Year, con rming his reputation as one of the best in the business. One of the things anyone shooting pictures for the car industry realises very quickly is that there is so much competition between the various brands, and such an insatiable demand from motoring enthusiasts to hear about fresh models as soon as possible, that there’s often a high level of secrecy required to ensure that the latest launches aren’t revealed to the world before the manufacturer intends.

So in many ways it wasn’t a huge surprise for Tim, having been approached by Peugeot last summer to produce a massive international campaign for its latest ‘Fractal’ electrically powered concept car, that he learned the latest shoot was to be carried out strictly behind closed doors. There was a slight problem with this stipulation, however: at the time France was in the middle of a heat wave, and the crew realised very quickly that this was going to become a pressure-cooker job in more ways than one. The temperature in the city was around 35°C, and behind those secretive closed doors – with huge Arri continuous studio lights pumping out still more heat – it quickly climbed to over 42°C at times. Almost unbearable on occasions.
“Everything has to be done as discreetly as possible to avoid images of the car leaking out,” says Tim. “This was why we were asked to undertake the shoot in the Peugeot’s own in-house studio, which is situated in the middle of their plant in Paris.
Everything was so hush-hush that the Fractal even arrived on set under a cover so that no one living in the ats near the location would have the chance to see it. We also had just a very short window of opportunity in which to work – only four days. The team was working for over 12 hours at a time on occasions. “But it was all worth it from my point of view because Peugeot is a great client and its design team is very strong indeed. It has great vision for how it wants to sculpt the photography around the product and branding. It’s all very much about emotion, so when they rst approached me – through their production company – it was a very quick t from a style point of view.”

Planning the shoot
With any type of worldwide campaign it’s crucial to ensure that everything is planned and worked out well in advance, so that during the critical days of actual shooting the team is free to concentrate fully on creating and producing the photography that’s required. The brief was to shoot the concept car in a way that showed o its technology and its revolutionary use of sound within the interior controls. Each shot was based on its nal position within a CGI sound- based scene and carefully pre-agreed using visuals. “I was very lucky to have Paris-based Cream Production taking control for this shoot,” says Tim. “The team there is both dedicated and vastly creative. Having such a well-organised production house involved really helped to make sure that we were able to achieve the very best result possible for the client. Even with the huge amount of work to get through it was always a great atmosphere very much a team e ort with everybody pulling together for the common goal.
“I worked with my two lighting assistants, Peter and Hugo, who were both totally amazing and fully committed to making sure we got the best results possible. As with any lighting shoot you hit issues and problems that need to be resolved, and that again is where teamwork comes into play. I think we had a few moments when Hugo was literally using his own body weight to anchor the oating ceiling, while Peter ran round trying to switch lighting out that was quite literally on the point of exploding because of the heat.”

Given the tight timing and high pressure it might not have been the best of times to switch over to a new camera, but Tim decided that this was an assignment perfectly suited to the strengths of the Hasselblad H5D 50c.
“I’ve been a Hasselblad user for the last seven years,” he says. “I appreciate the reliability of the system but most of all I love the lenses, and over time I’ve built up quite a selection. When I looked to change my H3D it was an easy choice: I was looking for a camera that came with the advantage of a CMOS sensor and could make best use of my existing equipment on the same platform. “I shoot a lot in the studio using powerful dedicated lighting, so low ISOs are usually ne, but the higher ISO speeds that the CMOS sensor brings meant I would be able to use the same camera for lighter, editorial type work in available light conditions. Previously I’d have had to shift back over to a DSLR platform for that.

“ONCE WE’D FINISHED THE FINAL SHOT THE POST-PRODUCTION WAS ALREADY 90% COMPLETE

“I had been o ered deals from other manufacturers to swap to their systems, but I really didn’t want to lose the lenses I feel so comfortable with. I’d tested out the H5D 50c in advance and loved it and its simplicity. So I was happy to make the switch, both from a user point of view and from a business perspective.”

Baptism of Fire
The baptism of fire – which came in the form of a boiling hot studio and intense working conditions – never worried Tim’s new camera, which came through the experience unscathed. “We had no issues whatsoever,” says Tim. “No matter how we used it – whether that be attached to a FOBA tripod head as normal or suspended upside down 15m above the car and being operated remotely. Having that sort of reliability and, more importantly, the con dence to push the equipment and crack-on at a fast pace really helped a huge amount.”

Tim and his team started out producing static shots of the car’s exterior. They used the H5D camera tethered to an Apple MacBook Pro laptop with images being fed directly back to a digital retoucher. The retoucher compiled the individual frames and veri ed in real time that everything needed for the nal image was in the bag, and it was safe to move on to the next shot. A highly e cient way of working, that enabled the brief to be tackled as quickly as was practicably possible. The most demanding shots were the overheads where we were looking down into the car, as the studio set-up did not allow a direct overhead viewpoint to be taken up,” Tim recalls. “Instead I had to work from a cherry picker – I climbed into it to set up the camera so that we were totally in the right position, lit the shot, then operated the camera remotely from the ground with the MacBook Pro.” Naturally – as with any car shoot these days there was a certain amount of post-production required to nish o the images. But although the futuristic background was CGI generated, the car itself was relatively unaltered. “Apart from the process of cleaning up the images to get rid of any last-minute marks, the post-edit work was kept to a minimum,” says Tim. “The fact that Pascal, my digital retoucher, was working on the les as they came out of the camera meant that once we’d nished the nal shot the post-production was already 90% complete.
I had overall control on the nal sweep, mainly to tie all the images together as a set once the CGI background had been added.”

By the end of the intensive four-day shoot 45 images had been completed: an incredible achievement considering how involved and complicated some of them turned out to be.
The success of the project is a testament to Tim’s considerable photography skills. His striking set of images was used to launch the Peugeot Fractal at the Frankfurt Motor Show.

CLIENT: Peugeot
LOCATION: Peugeot Design Centre,
Paris
PHOTOGRAPHY: Tim Wallace
PRODUCTION: CREAM Paris
ART DIRECTION: William Blanc
PRODUCER: Sophie Roger
1ST ASSISTANT: Peter Keyser
2ND ASSISTANT: Hugo Mapelli
DIGITAL ASSISTANT: Pascal Aubert – Scalp Art
CAMERA: Hasselblad H5D 50c CMOS LIGHTING: Arri

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™




Ambient Life Online

A selection of other online sites that offer a look into the work of UK Professional Photographer Tim Wallace.

www.ambientlife.co.uk


Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life.
An award winning photographer he is probably best known for his commercial car and advertising work.

Tim works with many well known brands and clients such as Aston Martin, Land Rover and Kenwood in the US, and has recently been named as one of the ten photographers to be selected by Hasselblad for the quality of his work and creative vision to represent their new 'Pro Team' to be launched in 2010.

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