Posts Tagged ‘kelby

13
Feb
17

USA Dates Announced

tim-wallace-psw-2017
Photoshop World is coming to Orlando Florida USA!

Some of the worlds top photographers converge to take part in the PSW event which has now grown to be one of the biggest in the world. Tim is amongst those invited each year to be an instructor at the event where he gives a wide selection of classes including business based talks in relation to the world of professional commercial photography, lighting classes, special pre con events, and performs a live car shoot on stage within the convention centre.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Photoshop World is held each year through KelbyOne and sponsored by Adobe.
The event is truly massive and attracts people from quite literally all over the globe, with the driving force behind this show spectacular being KelbyOne.
It is the place to be if your want to learn from some of the top photographers in the World today, all under one roof in this spectacular event that offers 3 days of shows and on stage seminars, get to meet the instructors off stage, special events and parties in the evening and one of the worlds biggest Expo events.

Photoshop World is where creative people from all walks of life come to take part in affordable, hands-on learning that can’t be found anywhere else. Gaining valuable, real-world experience from innovative instructors, while building camaraderie amongst creatives with shared passions. From beginners to experts, teachers to students, hobbyists to professionals, this is place where everyone is invited to share, network and engage in a welcoming community

Photoshop World 2017
April 19th to April 22nd 2017
Location – Orlando USA

PSW Official Website
Tim Wallace – Instructor Events
Full details of the schedules for the workshops and seminar can be found on the official PSW 2017 website on the link above with booking information.

Schedules
April 19th 1pm to 5pm – Pre Con Workshop: Live Shoot: Lighting a Car for Maximum Effect with Tim Wallace
April 20th 12pm to 1pm – Portfolio Workshop with Tim Wallace

April 20th 6:30pm to 7:30pm – Getting Ready to Go Pro Panel with Tim Wallace
April 22nd 9:15am to 10:15am – Live Car Shoot with Tim Wallace
April 22nd 1pm to 2pm – Let There Be Light: Licensing, Copyright & Usage with Tim Wallace

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Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life. An award winning photographer his work is often described as both conceptual and dramatic.
Tim works internationally with many high clients across the globe such as Jaguar Land Rover, Peugeot, Mercedes and Morgan as well as shooting some of the worlds most iconic brands such as Lamborghini, Aston Martin and Ferrari in the UK and Europe to Dodge, Chevrolet and Mustang in the US.

He is a photographer who is renowned for not only being very driven and creative about his own photography but also is very open in his approach to he business aspects of commercial photography within the market place today. Tim’s work has been published all over the World and he has been refereed to as one of most creative photographers within his specialised field of commercial automotive photography. In the US Scott Kelby described Tim recently as one of the 10 most influential photographers in the World today and also a man who greatly inspires others, not only within his own industry but beyond. Tim’s view of all this is a little more straight forward, a man who’s very well known for his down to earth attitude, his feet are very firmly on the ground. His desire to produce creative work is one that has driven him from a very young age at the point he first picked up a camera, “Photography is for me simply a creative passion, the ability to use light and form to capture in a single solitary image what I see within my own imagination at that point in time…”

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Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim’s History with KelbyOne
Tim has been a KelbyOne instructor for several years now and over in the US Scott Kelby described Tim as one of the most influential car photographers in the World today and Tim was invited to the US by Kelby and with their filming and production crew produced a set of one hour long video tutorials that cover the in-depth aspects of the lighting of cars in photography, Tim’s the approach to a shoot and the issues and solutions that can arise in different situations and working with just available light effectively. These video seminars are available online through KelbyOne.

The video seminars have since proved a huge success and have received some great feedback from the tens of thousands of professional and amateur based viewers Worldwide that have used them to help them understand items from new lighting techniques to how to look at a scene and work to build up for a more atmospheric photographic capture. The videos also look at working with just one light for those that wish to try out and experiment in this field but have limited equipment available as well as some dedicated photoshop retouching and digital processing classes. Tim is now a regular guest at Kelby and continues to build on the catalogue of training videos available through his dedicated area on the Kelby site where he is one of the featured instructors in the World alongside some of the biggest names in the photography today such as Joe McNally and Jay Maisel.
You can also find 2 in depth interviews lasting over 1 hour each with Tim talking about the business side of the industry from setting up and first things to think about, through to client strategies and effective quoting as well as a second 1 hour video interview where Tim talks about what inspires him today and talks through the journey that led him to where he is today.

Want to see Tim’s video seminars today?
Visit KelbyOne where all Tim’s courses are available online to view Tim Wallace – KelbyOne Training Instructor

9 in-depth lighting, photography and technique video classes now available with over 10 hours of material to view

manchester-photographer-tim-wallace
© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

11
May
16

Scott Kelby US – Feature Interview

Evolution – Growing without loosing direction

Today a feature interview with commercial photographer Tim Wallace was made live on Scott Kelby’s website in the US
In the interview Tim talks about his journey over the last 6 months to evolve his own work ready for a changing market and how he approached that.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Evolution – Growing Without Losing Direction

Scott Kelby Website
You can read the interview directly on Scotts website Here

Next year will mark my business celebrating its 10th year, and it has been a roller coaster that’s for sure. It all started at my dining room table with a blank sheet of paper, no knowledge at all of Photoshop, and no clients. From there I mapped out a company called AmbientLife that I wanted to create, a business that would be based around high end transport and high end prestige cars.

When I first started out the research phase, lots of people said I didn’t have a chance because I was too old to be starting a totally new career, I didn’t live in London, and even a few that said I would need to change my style of photography because my own natural style was, “Too dramatic and artistic,” to be commercial. I had a pretty good knowledge of business having worked in high level management positions in blue chips. I also had a background before that serving in the Royal Marines which gave me the greatest edge, the belief that I could achieve and conquer anything if I pushed myself hard enough and trusted myself not to be afraid to be “different.”

kelbyone blog

So things are all great and everybody is smiling… And that’s great, but for me it was time for a change. It felt like it was time to push out and allow my business and style to evolve more. This might seem a little strange to some people because, why change a formula that’s working?

The simple hard fact is that the world never stays the same, markets change, politics change and industries change. Even though I am a commercial photographer, I am also a businessman, so I keep a close eye on what’s happening around the world and take note of things that can change or affect the industries and sectors that I work in. The most effective business models are those that ‘lead the way’ and those that ‘recognize change’ and are not afraid to adapt to it and be prepared for it. Apple probably being one of the most famous examples of this.

The high end car market is going through change, this is brought on by exchange rate changes globally, unrest politically in some regions of the world and also the changes that we have seen in oil, its cost, and the downturn in profits for those areas involved in producing it. All these factors will have an impact.

So I’m just a photographer, why should I care?
Well I guess that’s the key message here; being a photographer is great, and if it’s your passion and even your natural gift in life then it’s a superb space to exist in. But you also need to make a business work, and good business comes from knowing your market and having the right cassette in your head to deal with it. It’s about knowing how to ask yourself the right questions and it’s also about being able to be honest enough with yourself that you will answer yourself honestly.

I have been talking about this ‘journey’ in my business talks at Photoshop World with KelbyOne for a few years now. Every time I do they get massive positive feedback and requests for bigger and longer seminars on this ‘massive’ subject. This year I will be in Vegas and will be actually doing a whole workshop on this to talk through the process, but also the mindset of how to approach this. I can’t tell you all the answers, but I can help you to understand what the right questions are that you need to ask yourself and base your business development on.

I’ve been doing live shoot seminars for years now across the world from the US to the deserts of Dubai. It’s great to help people understand how important lighting can be, and also how lighting and your style of lighting can impact so much on the overall feel to your actual visual style. One thing that has grown massive over the last three years from a seminar point of view is the whole conversation around ‘succeeding’ and understanding your path as a working photographer.

You see, the thing here is that we invest a huge amount of our lives in creating the very best work that we can, we love it, it’s our passion, it’s our purpose, it’s what drives us. It’s that thing that makes us feel like a kid on Christmas morning to get out there and do a great shoot of something that we love. If you can learn to match that passion and drive with your business side, then you achieve one HUGE thing moving forward… You take control of your future rather than letting commissions dictate what you are shooting and how that’s being presented. One of the most important factors for a photographer’s work is your style. This is yours, nobody but you can create it. And only you can take that and grow and evolve it into what you ‘feel’ that it should be next.

It’s based on your view of the world and how you record what you see in front of you. It’s based on your imagination, and it’s also based on all the things in your life that influence you. What I mean by the last part there is that I believe that photography is in some ways a view inside your own mind. It’s guided by choices that you make, and these in turn are a result of things that influence you and your attitudes. When I am traveling to a gig, I will often listen to music; music I choose that gets me into the right frame of mind for the type of shoot that I am about to take on. I work hard to remove as many negative influences and people from my day to day world, “mood hoovers” is the affectionate term I use to refer to such people 😉

Your personal life, and what is contained within that, can duly have a massive impact on your work, its growth and its creativity. In October last year I got married to the love of my life, my wife Angela. We were married in a 17th century castle in the Highlands of Scotland, a setting that’s been used a few times in Bond films… the irony!

Anyway, we had a perfect day in every way and we have an amazingly happy and stable life. My wife works really hard at what she does and we respect each other’s stresses and commitments to our career roles. She is my rock but she’s also my best friend. When you’re a photographer, especially in the early years, having that support can make a massive difference to the probability of you driving yourself forward and succeeding in the way you want to.

So how did I decide what ‘Evolution’ was required?
If I’m honest, and people who know me know that I say things as they are, a little too much sometimes… But this was a lot harder than I first thought. So I found my own way by first starting to look at my entire work to date as a single body of work. What was my strongest work? What did I have a natural ability or infinity to shoot? And where were the gaps…?

Over the recent years a huge amount of my work has been location based. It’s popular, and one epically huge point here that I want to make is that you can ‘evolve’ without losing or moving away from what you’re good at or what is popular. Think of it as having a guitar with only three strings… You’ve learned over the years to bang out some pretty awesome tunes on that and people love them, but its time to maybe get another two strings and see what you can do with those added!

My approach to look at my work was to force myself to put together a body of just 40 pieces of work that I would then use to have a bespoke portfolio book made from. This book would then be used in subsequent months when I was in meetings with new clients and also agencies as I pushed forward into new ground with new clients. WOW that’s a tough thing to do, and after about 3 days I started to see the gaps, my interiors work was okay but not driven forward that well compared to the other work. I have a reputation for being able to shoot detail really well and the interiors usually come off the back of doing that. But I hardly ever did any shoots that were just based on getting amazing interiors.

It also became very apparent to me that I was really spending all my time out on location, and whilst I had spent time ‘in studio,’ it was only about 10% of what I was doing. The result of this is that whilst my studio work was on the money for what the clients wanted for their brief, I had not really explored enough of this part of my work to develop my own unique style around it. A big reason for this is that I was shooting a massive amount of work for Aston Martin, and indeed many people had started to refer to me in magazine interviews as ‘the guy that shoots all the Astons…’ Hey, I know there are worse things in life, but this was a driving factor that was stopping me evolving to some degree. Last year I made the radical decision to back away from Aston. While that might may seem like madness, it has been the very best thing that I ever did.

Over a period of months between client commissions I pushed myself hard to plug the gaps that I felt were there. I spent a lot of time in studio developing my own work, but also most importantly developing my own lighting techniques so that my work was ‘different’ than other work that was shot in studio. There is no point at all in just trying to reproduce what somebody else does no matter how well you do it. You need to own it, make it yours and do that in such a way that people will look at it and think of you.

Agencies looking to commission high value shoots for campaigns are 90% looking for ‘style’ when they view work from photographers. They want to see your view of the world and if it’s something that fits in with what their vision is for the campaign. If it is, then it’s a no brainer that the shoot is heading your way and costs etc have little impact, as long as it’s nothing silly of course!

I also spent time investing in my BRAND. I designed and had my portfolio book handmade after sourcing all the materials, and that has been a very worth while investment because my brand has to give out the right message. Agencies and clients need to feel that I really care about what I do and how I produce it. It’s true that they are hiring you to shoot photography for them sure, but it’s also very important to understand that they are investing in YOU…

My 2016 Portfolio book became a reality and is made of the finest materials, all of which have some relevance to my industry. It’s a pretty big beast, but when it lands on an art directors desk it’s like an event opening it (that’s a quote from 3 recent art directors). It’s that sort of message exactly what I wanted to send so for me I am really happy with that.

Updating a portfolio once a year is not enough for me. I’m busy, and whilst some of my work is under embargo because of the nature of what I shoot, there is plenty that is not. Every quarter I update a digital version that can be mailed anywhere in the world as a link, as a PDF book or whatever is required. It’s a carbon copy of the physical book but it’s updated as the year progresses and I shoot more and more work. Clients and agencies absolutely love this because not only does it keep them up to date with what you’re doing and how your work is moving forward, but its also gives them insight into the fact that you are ‘a very busy boy’ and you’re in demand. That is a key factor and it’s also related to human nature, but the fact is that if you are busy and people are chasing you for shoots, then you become more desirable.

Remember…
Your Professionalism is your logo

Your Personality is your business card

How you make your clients feel is your Trademark

The whole human nature thing is pretty big for me, and it’s something that I talk about a lot in my business seminars because it not only allows you a better understanding of yourself truthfully, but it also give you ‘superpowers’ when it comes to negotiating and winning contracts. If you want to hear more, then you are going to need to join me at Photoshop World in Vegas for my Business Workshop 😉

The last 8 months…
In the last eight months several things have happened, and I would like to think that has been because I took control and allowed myself the time to evolve.

I’m taking on a lot more new clients, I’m doing more diverse and interesting work that is pushing me both creatively and technically, and also the business returns on that mean that I am pulling in more revenue as I grow.

I am finding my own unique approach to shooting studio based work. I am also finding that having those ‘extra strings’ is really paying dividends with both my current clients, and also new ones that are seeing this for the first time. Agencies are recognising that I have the ability to ‘bang out some new tunes’ whilst maintaining my own unique style, and, most importantly, stay focused on a continued direction for my brand and my business.

Finally I am finding the time to shoot for myself, shoot personal projects, and experiment with things. Photography may well be my business and my living, but it’s also a passion. I still get a massive amount of fulfillment from just getting out there and shooting stuff for no other reason apart from finding out what that looks like shot!

The road ahead…

The Last Word…
Thanks for reading through my blog, and I hope its been entertaining and perhaps some of it will open up a few questions within your own life that you may have been thinking about. If you would like to learn more about lighting cars in different ways or hear me talk about business and what inspires me, then you can do so right now by hoping over to KelbyOne where I have 7 video seminars and 2 interviews recorded for those that can’t make it to live events. I hope these help you guys.

If you are planning on attending PSW 2016 in Vegas then it would be great to see you there and if you would like to attend my Business Workshop then see you there!

Whatever you do, be passionate about it, believe in yourself and what you can achieve, and above all else accept that ‘failure’ is just part of the learning process and it’s moving forward that counts!

I think you can always tell the size of a man by the size of the things that bother him…

Stay positive, be mindful of the things that influence your space in this world and if you really want to do something, go out there and get it with all you have!

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

26
Aug
15

Las Vegas Seminars great success

Photoshop World – Las Vegas 2015

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Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Las Vegas was the place to be this year with the annual Photoshop World Event which is sponsored by Adobe.
The event is truly massive and attracts people from quite literally all over the globe, with the driving force behind this show spectacular being KelbyOne.
Tim was been invited to be one of the key instructors at the event and was on stage over the three day event giving several seminars including performing an exciting ‘Live’ car shoot in front of the audience, talking about lighting, photography, photoshop and how to really work effectively with your clients and make a difference to your business.

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Photoshop World Las Vegas with KelbyOne Find out more at the Official Photoshop World site and details for 2016 !

Photoshop World is the place to be if your want to learn from some of the top photographers in the World today, all under one roof in this spectacular event that offers 3 days of shows and on stage seminars, get to meet the instructors off stage, special events and parties in the evening and one of the worlds biggest Expo events all in the desert city on Las Vegas. “What happens in Vegas, usually ends up on YouTube!…”

Photoshop World is where creative people from all walks of life come to take part in affordable, hands-on learning that can’t be found anywhere else. Gaining valuable, real-world experience from innovative instructors, while building camaraderie amongst creatives with shared passions. From beginners to experts, teachers to students, hobbyists to professionals, this is place where everyone is invited to share, network and engage in a welcoming community.

Tim’s classes over the 3 days in Las Vegas

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim’s History with KelbyOne

Tim has been a KelbyOne instructor for 4 years now and over in the US Scott Kelby described Tim as one of the most influential car photographers in the World today and Tim was invited to the US by Kelby and with their filming and production crew produced a set of one hour long video tutorials that cover the in-depth aspects of the lighting of cars in photography, Tim’s the approach to a shoot and the issues and solutions that can arise in different situations and working with just available light effectively. These video seminars are available online through KelbyOne.

The video seminars have since proved a huge success and have received some great feedback from the tens of thousands of professional and amateur based viewers Worldwide that have used them to help them understand items from new lighting techniques to how to look at a scene and work to build up for a more atmospheric photographic capture. The videos also look at working with just one light for those that wish to try out and experiment in this field but have limited equipment available as well as some dedicated photoshop retouching and digital processing classes. Tim is now a regular guest at Kelby and continues to build on the catalogue of training videos available through his dedicated area on the Kelby site where he is one of the featured instructors in the World alongside some of the biggest names in the photography today such as Joe McNally and Jay Maisel.
You can also find 2 in depth interviews lasting over 1 hour each with Tim talking about the business side of the industry from setting up and first things to think about, through to client strategies and effective quoting as well as a second 1 hour video interview where Tim talks about what inspires him today and talks through the journey that led him to where he is today.

Want to see Tim’s video seminars today?
Why not go across to KelbyOne where all Tim’s courses are available online and get yourself prepared for Vegas! Tim Wallace – KelbyOne Training Instructor

9 in-depth lighting, photography and technique video classes now available with over 10 hours of material to view

Commercial Car Photographer Professional of Ambient Life. Tim Wallace, online photography training with Kelby Training featuring several intensive BTS behind the scenes classes on lighting, photoshop post production and photography camera skills

Commercial Car Photographer Professional of Ambient Life. Tim Wallace, online photography training with Kelby Training featuring several intensive BTS behind the scenes classes on lighting, photoshop post production and photography camera skills

The Experience of PSW

Tim – “This was my very first PSW event, Scott had previously invited me a few times to take part but workload ands such like prevented me attending in previous years, this year was totally different and it was great to get involved and be a part of this amazing event. Nothing really prepared me for the sheer scale of the whole event and the location in Las Vegas was within the convention centre of the Mandalay Bay Resort and oh boy what a resort! Mandalay Bay is not only possibly one of the biggest Resorts in Las Vegas but it really is like a little town within itself with everything to hand and was truly the perfect place to host something of this nature that was on such a grand scale.

The first morning we were ushered into our seats at the front of the hall used for the Key Note Opening speech were the instructors and partners are positioned and 15 minutes later the doors opened and the crowds quite literally broke through to get the best seats that they could, it was amazing the energy and enthusiasm of the crowds. The key note itself was a real pleasure to watch and following the official opening we prepared for the first of our classes to deliver that an hour later. I have spoken in many different countries over the years on lighting, photography and business but never to a US audience on this scale and I have to say that I really enjoyed it immensely. The crowds were both polite and very enthusiastic about all the seminars that went on over that 3 days period. The lighting class that I gave on the ‘Pre Con’ day went really well and its not often that you get to drive a Ferrari through a hotel, which is something that we had to do so that we could get it into place for the live shoot event 🙂

I delivered my class’s on ‘Inspired Business’, this year back to back in a monster 2 hour session that got such amazing great feedback and many of those attending are now requesting more of the same for 2016 with possibly even longer more in-depth business talks, thats great for me because to me this is a massive subject that I love to discuss and teach on.
I knew that this may well be a popular class but nothing prepared me for the scale of that, on the morning of the event we were given one of the largest halls at the convention centre and turn out for that class was the biggest of the entire event for us, it was amazing and very touching indeed for me personally. At the end of each class those attending are asked to fill out a short feedback form allowing them to give their thoughts on the class, its effectiveness, delivery and such like.

On a final note I would like to really say from my heart a huge thank you to the support staff of KelbyOne, these are the guys that work very long hours behind the scenes to make sure that instructors such as myself have everything that we need as well as looking after all the video and audio for each class and event. We made some amazing new friends with the team and I was touched that indeed some KelbyOne guys actually came to attend a few classes themselves between their own duties. The event itself was both physically demanding for those involved with busy days and many after show parties each night, all of which were utterly amazing 🙂 and also gave people like myself a real chance to talk and meet those attending PSW.
Lastly I would say a huge thank you to the other instructors themselves, we met some amazing people on this journey and made some life long friends and we are already looking forward to 2016 PSW in Las Vegas so we can do it all again !”

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

28
Jun
15

Automotive Photographers Association – Interview with Tim Wallace

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This week automotive car photographer Tim Wallace spoke to the APA, Automotive Photographers Association, where he gave an interview discussing his work, his business within the industry and a little about hid background and where his roots started.

INTERVIEW WITH TIM WALLACE

APA Website Read the full feature interview with Tim here

APA: Hello, Tim! Tell us a little bit about yourself?

Tim: I work as a professional commercial photographer and I’m based in the UK. I guess most people slap the title of ‘car photographer’ on me and I guess they are right but in my industry the two things I am most well known for is my style and my photography shooting the details of cars.

“I plan to live forever, so far so good…” I’m 40-something but apparently 40 is the new 30 so things are always good and I have never felt better!

I don’t sleep much because I’m always thinking about what I can do to create something new, on a morning I often wake up excited for the day like a kid at Christmas just wanting to get out on the road and get on with it.

People say I have a wicked sense of humour, wicked, twisted, something like that! I would say that you’d probably remember me if we met and thats good in my book.

I have the most amazing lady in my life, Angela, who has always been there for me no matter what, she is my rock when I need the World to stop the spinning for a little while and in our house we use the term ‘Team Wallace’ a lot which always makes me laugh especially when our five year old reminds us at the most unexpected times that “Team work makes the dream work…!”

We look out for each other and we pull together through the laughs as well as the not so funny stuff. Our two amazing boys are Ben And Charlie, the latter being the youngest but he’s most definitely not a push over even if he is the ‘little legs’ of the family. Lastly there is ‘Eddie’ our faithful if not slightly eccentric dog, and that makes up the gang and all that is important in my World. We work hard and we know that life is for living, I enjoy living mine and do everything I possibly can so that they can do the same “I love the whole creative visual voodoo, the journey from A to B and the chance of arriving at C…” My work is often regarded as dramatic and to me photography is a process, you’ll never hear me mutter ‘it’ll be fine’ as that’s simply not enough for me. Life is short and I aim to make mine worth while and interesting with work that I hope reflects this.

My goal in life is to be myself always, be creative, be true and most of all improve just a little part of peoples lives with images that both entertain and sometimes invoke the feelings that I had when I shot them. I’ve won awards and I’m always of the thought that maybe they got the wrong Tim Wallace, hey I’m grateful always but never take myself or any achievements too seriously, life’s too short and people will forget you quickly. I jumped off a cliff in Norway a few years ago in a BASE jump, why?, well because it felt right for me to do that for myself at that time, I truly believe that anything in life is possible, work hard, be an honest person, tell the people that you love just what they mean to you as often as you can, and most of all be out there shooting because sometimes that’s where amazing things can happen.

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APA: How did you get started in automobile photography?

Tim: I’ve always had a love for cars, as a 6 yr old I used to collect the ‘matchbox’ model cars, I had around 300 I think, never used to play with them much but I used to line them all up onto of their boxes and put my beside light on them so they looked cool! I guess my destiny was set at that point, I just never realised it back them lol.

tim wallace 2

APA: What camera did you first begin photographing with? What type of camera, lens, and equipment do you use now?

Tim: My first camera was a Nikon FM with a 50mm lens, most under rated lens in history, everybody should own a 50mm!

These days I shoot Nikon with D4s and a vast collection of lenses through from my favourite 24mm-70mm to the big 300mm. I prefer fix focal length and whilst thats not always practical with the Nikon system it is pretty much where I am with the medium format gear I use. I recently swapped out my H4 for a H5D CMOS and pretty happy with that. Lenses again are a array really from 28mm my widest that is not used that often in truth through to the monster heavy 50mm-110mm that will break your toes if you drop it ??
Which system I choose to shoot a gig with really depends on what I’m shooting, and what the final output is for.

APA: Among the gadgets that you own, is there something that you wish you hadn’t bought? Why?

Tim: Years ago I bought a ring flash, Geeeez what the hell did I bother with that for, I had the thought that it could be good for car interiors if used right, never did work that one out…

My lighting style is self taught as I didn’t want to just copy somebody else’s style, to me its crucial that your style is your own and that it evolves as your work does. Clients choose a photographer a little like doing a risk assessment, its all about firstly ‘are you able to shoot the job’, ‘are you motivated and creative enough for them’ and finally ‘does your ‘style’ fit in with their brand or vision’

APA: What do you feel is the most challenging thing about photographing what you do?

Tim: Hmmmm my top five would have to be:

Weather, as I mostly work on location
Planning, some shoots take a lot more organising than most people i think realise
Clients, lol – some clients are great and a pleasure to work with, some are hard work and flit and change last minute which can seriously impact No2 but that’s life and you just have to be professional and get on with it whilst maintaining a decent level of control.

APA: Can you name some photographers that inspires you with their works and why?

Tim: In truth I don’t much look at other photographers work too much, i feel that its easy to be influenced by people without realising it sometimes. From a wider point of view I love the attitude and work of Don McCullen, he’s a big hero or mine. In my own industry there are many who I think are really exceptional in what they do and have a clear passion for their work, that is a huge point in my book.

Frederic Schlosser is a photographer that I respect and I love his view of the world and his attention to detail, its clear to see his skill but also his passion in what he does.

APA: How has the automotive photography industry changed since you started?

Tim: I only started out from scratch 8 years ago after being made redundant for the 3rd time… In that period though I think things have moved and there are a lot of people out there who mail me who are looking to get into car photography, most perhaps don’t always have a clear grasp of the realisation of just how much commitment is required to succeed. I

don’t class myself as a great photographer by any means, I’m ‘ok’ in my view but I do class myself as a very hardworking businessman and photographer. These days its sometimes all about the quick fix and that’s not what people will find as a long term path to success, you need to build and build solid.

APA: Are you an in-the-camera shooter or do you use post production a lot?

Tim: I try to shoot in camera as much as possible, with the detail work thats pretty easy as its just good lighting really and so any post work is more likely to be paint correction and dust on the body that was missed.

APA: How would you describe your photographic style and how it has developed over the years?

Tim: My style is described by others as dramatic, I’m not sure on that one really, I don’t ever feel that comfortable taking about my own work as often I’m never quite 100% happy with it but then as a ‘creative’ thats pretty common probably.

I’m not afraid to use a wide open DOF and place the car or detail where it does not always dominate the frame, less is often more in my eyes. Over the last 8 years I have gained confidence in what I do and I push things more and more, lighting is and always will be my mistress and for me its the key. Photoshop is something I do badly in my view so lighting is where I put my efforts ! lol

APA: How would you describe your photographic style and how it has developed over the years?

Tim: My style is described by others as dramatic, I’m not sure on that one really, I don’t ever feel that comfortable taking about my own work as often I’m never quite 100% happy with it but then as a ‘creative’ thats pretty common probably.

I’m not afraid to use a wide open DOF and place the car or detail where it does not always dominate the frame, less is often more in my eyes. Over the last 8 years I have gained confidence in what I do and I push things more and more, lighting is and always will be my mistress and for me its the key. Photoshop is something I do badly in my view so lighting is where I put my efforts ! lol

01
May
15

f11 Magazine – The BIG feature

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Today saw the launch of f11 Magazine May 2015 that features a comprehensive interview with UK based commercial automotive car photographer Tim Wallace of AmbientLife. The article represents one of the most major features we have ever done and is also the largest feature that the worldwide magazine has ever produced on a featured photographer. The magazine is read in over 60 countries and is available online.

Commercial Car Photography

Tim Steele
Publisher/Creative Director
f11 Magazine

“‘At 50 consecutive pages, our feature on British automotive photographer Tim Wallace in our May 2015 issue is the most comprehensive individual photographer feature in our magazine’s 4 year history. That’s testament to the quality of Tim’s superb work. Mere hours after the launch of this issue we’re already receiving favourable comment from all around the world. f11 Magazine is read in over 60 countries thousands of readers’

f11 Magazine – Issue 43 Read the full feature interview with Tim here

Commercial Car Photography

Commercial Car Photography

02
Feb
15

Ambientlife Celebrates 8 Amazing Years !

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WOW its been 8 years….!

‘AmbientLife’, a company and concept that photographer Tim Wallace created and brought to life now celebrates its eighth successful year.

It had been an amazing journey so far with so many amazing projects and shoots, today we are very proud indeed, proud to have worked with some of the Worlds most recognised brands and names within the industry as well as working alongside some fantastic clients. The last 8 years have also seen Tim engaging audiences both in the UK, Europe and the US with his seminars and live shoot events and in 2014 he became an instructor on stage in Las Vegas at PSW delivering talks about his work, his methods and how he approaches the work that he produces from the standpoint of both lighting and style. These have gone from strength to strength and Tim also signed up this year with ‘Celebrity Speakers’ through which he delivers talks on stage about personal motivation and on industry and life from his own personal perspective and experience.

car photography

Tim “WOW 8 years! this is something that I am very proud of indeed, its been a huge amount of hard work and many said that I would not achieve my goals when I set out to be the best prestige car photographer that I could but 8 years on I am still here, I have ridden the recession and hard times in car industry, stuck to my business goals and adapted also along the day to capture new opportunities such as the recent moves to also shoot high end truck world for clients such as Dennis Eagle and NFT.

None of this would have been possible at all without my amazing partner Angela, her devotion, love and belief in me and my dreams from the very early days so many years go when I first used to talk about wanting to start ‘AmbientLife’ have given me the strength and belief to carry on and keep striving for what I believe in and not be deterred from being ‘different’ .
Also I’m grateful for the support of some amazing true friends that are to me the very very best people that have stood next to me and supported me, the colleagues and clients I have worked with and that have become friends and all those along this journey of mine.

Years ago I ran away from home and lived on the streets of London for a while near Covent Garden, 15yrs old and full of drive with all I owned to my name in a small Adidas sports bag (I still have it) from there I joined the Daily Mail and worked in the Darkrooms, went on to be a photographer in London, worked in some Agencies then joined the Royal Marines. After that I went into Network and Media management for Orange and Virgin and after redundancy in 2006 I took my dreams and started ‘AmbientLife.

The last eight years have been a challenge thats is for sure, building a business up from the ground is never an easy task and in the middle of a worldwide recession makes it even more challenging but I have stayed firm in my beliefs for the direction that AmbientLife should take and as the years have unfolded the company, the work that we do and the quality of what we produce has taken the company into new area’s and has pushed the boundaries further and further to allow more creativity and more depth to our work, this year I am striving to really push the business in 2015 to make this the best year ever!

I can not thank enough the amazing people that I have worked with over the years and the amazing support and following that AmbientLife has achieved from a truly global audience, I am honoured and touched always by the feedback that I receive and the growing number of people and clients alike who say that they feel ‘inspired’ when they look at our work.

Thank you !”

car photography

Ambientlife photographer Tim Wallace 4

14
Aug
14

The little car with the BIG heart – The Austin Mini Cooper S

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The MINI is one of those special cars that gets to define the vehicle class it belongs to. What makes it even more individual is that it got to be awarded the “European Car of the Century” award. This week car photographer Tim Wallace paid homage to the little car with the BIG heart by shooting a very lovely and original Austin Cooper S. The mini is without any doubt one of those car models that is so recognisable and loved all over the world.

car photography and car photography

car photography and car photography

TheMini is the small car icon of the 1960s. It was produced by BMC (British Motor Corporation) starting with 1959 and was the first car to get the front-wheel-drive. This space saving solution influenced all the manufacturers, as nowadays FWD is the most popular drive-train layout. The new MINI was launched in 2001 and got to replace the legend with updates for the 21st Century. The revolutionary design of the Mini was created by Sir Alec Issigonis (1906–1988), considered a visionary in industrial transportation. It was intended as an affordable vehicle in response to the oil crisis. Along its production period it was built at the Cowley plants in the United Kingdom, and afterwards in Australia, Belgium, Chile, Italy, Portugal, South Africa, Spain, Uruguay and Venezuela. The first Mini, called the Mk I had three important updates: The Mk II, the Clubman, and the Mk III. Sportier versions were the Mini Mini Cooper and the Cooper”S”, that got to successful as rally cars. They even get to win the Monte Carlo Rally three times.

car photography and car photography

The Mini was designed as a result of the 1956 Suez Crisis, which reduced oil supplies, and forced the UK government saw to introduce petrol rationing. Obviously, the sales of large cars, with high fuel consumption dropped and the market for so called “bubble cars” boomed. BMC realized that they had to produce a small vehicle fast.
Issigonis, that was reputed as being very skilled in designing small vehicles was assigned to this task. Together with a small team of designers Issigonis got to produce the original prototype by October 1957. The new vehicle was using a conventional BMC four-cylinder water-cooled engine, but had the innovation of mounting it transversely with the the engine oil lubricated, four-speed transmission placed in the sump, and with FWD.

All of the small FWD cars developed since the 70s have used a similar configuration. Another innovation was the placement of the radiator at the left side of the car so that the engine-mounted fan could be retained, but with reversed pitch so it blew air into the natural low pressure area under the front wing. This saved a lot of vehicle length, but had the short coming of feeding the radiator with air that had been heated by passing over the engine.
Also the slinding windows in the doors allowed for storage pockets to be fitted in the space where a winding window mechanism would have been. A gossip says that Issigonis sized the resulting storage pocket to fit a bottle of his favorite gin. Another smart feature was the boot lid that had the hinges at the bottom, so that the car could be driven with it open to increase luggage space. The MK I models had a hinged number plate that dropped down to remain visible when the boot lid was open.

Another goal of the designers of that of keeping the manual labour costs as low as possible. The simple construction of the car included quirky welded seams that were visible on the outside of the car and also external door and boot hinges.

car photography and car photography

car photography and car photography

Tim – “For me personally the mini will always be a car that reminds me of my very early days driving, aged 19 I owned a Mini Cooper and absolutely loved that little car! It was not the smartest example of the model because back then money was tight and I even remember that to try and smarten it up a bit I gave it a new paint job, with a tin of black paint and a brush…lol.
The car never ever let me down and because it was so small and you sat so close to the ground in it, you really felt like you were doing about 100mph when really you’d be doing half that speed…. Corners at high speed were interesting and at times you did feel like you were in a space craft re-entering earths atmosphere, but the little car could really stick to the road and driving a Cooper was always a pleasure.”

car photography and car photography

car photography and car photography

car photography and car photography

The First Mini in production version shown to the press in April 1959, and by August several thousand vehicles had been produced ready for sales.

The name “Mini” was not used form the beginning of production. In early advertising material was used the name “SE7EN”. An already famous Morris model at that time was the Minor, which is Latin for “smaller”. So, for the even smaller car the decided to use the abbreviation for the Latin word “minimus”, which means “the smallest”.
In 1964 the MK I got a new suspension design using the “hydrolastic” system. This created a softer ride but was criticized by many for being too expensive and altering the handling of the car. Starting with 1971 the original rubber suspension was back again, and used until production end.

The sales were not very promising after the launch, but the Mini became a hit through the 60s, with a total of 1,190,000 Mk I’s produced. It is being rumored that the MK I wasn’t profitable for BMC, because it was sold at a lower price than the production costs, in order to be competitive on the market. Some even say that was due to an accounting error. A thing is for sure though, that the MK I got its own place into the culture of the 1960s.

In the late 60s Issigonis had been working for a replacement for the original Mini. That was supposed to be shorter and more powerful than the MK I, but due to management decisions at BMC it was not built. Instead of that the Mk II was released, featuring a redesigned front grille (which remained like that from that point) and also a larger rear window among other cosmetic changes. The Mk II Minis was produced in 429,000 pieces.
The MK II got famous by being the star of the 1969 film “The Italian Job”, that featured a car chase in three Minis are driven by a team of thieves. The movie got a remake in 2003 that used the new (BMW produced) MINI.

car photography and car photography

car photography and car photography

If you would like to learn more about lighting and how Tim works to achieve his photography then please join us online at KelbyOne where you can review and enjoy all of our online video classes, each of which is around a 1 hour in duration.

KelbyOne with Tim Wallace Checkout our online classes here at KelbyOne




Ambient Life Online

A selection of other online sites that offer a look into the work of UK Professional Photographer Tim Wallace.

www.ambientlife.co.uk


Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life.
An award winning photographer he is probably best known for his commercial car and advertising work.

Tim works with many well known brands and clients such as Aston Martin, Land Rover and Kenwood in the US, and has recently been named as one of the ten photographers to be selected by Hasselblad for the quality of his work and creative vision to represent their new 'Pro Team' to be launched in 2010.

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