Posts Tagged ‘photography seminar

13
Feb
17

USA Dates Announced

tim-wallace-psw-2017
Photoshop World is coming to Orlando Florida USA!

Some of the worlds top photographers converge to take part in the PSW event which has now grown to be one of the biggest in the world. Tim is amongst those invited each year to be an instructor at the event where he gives a wide selection of classes including business based talks in relation to the world of professional commercial photography, lighting classes, special pre con events, and performs a live car shoot on stage within the convention centre.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Photoshop World is held each year through KelbyOne and sponsored by Adobe.
The event is truly massive and attracts people from quite literally all over the globe, with the driving force behind this show spectacular being KelbyOne.
It is the place to be if your want to learn from some of the top photographers in the World today, all under one roof in this spectacular event that offers 3 days of shows and on stage seminars, get to meet the instructors off stage, special events and parties in the evening and one of the worlds biggest Expo events.

Photoshop World is where creative people from all walks of life come to take part in affordable, hands-on learning that can’t be found anywhere else. Gaining valuable, real-world experience from innovative instructors, while building camaraderie amongst creatives with shared passions. From beginners to experts, teachers to students, hobbyists to professionals, this is place where everyone is invited to share, network and engage in a welcoming community

Photoshop World 2017
April 19th to April 22nd 2017
Location – Orlando USA

PSW Official Website
Tim Wallace – Instructor Events
Full details of the schedules for the workshops and seminar can be found on the official PSW 2017 website on the link above with booking information.

Schedules
April 19th 1pm to 5pm – Pre Con Workshop: Live Shoot: Lighting a Car for Maximum Effect with Tim Wallace
April 20th 12pm to 1pm – Portfolio Workshop with Tim Wallace

April 20th 6:30pm to 7:30pm – Getting Ready to Go Pro Panel with Tim Wallace
April 22nd 9:15am to 10:15am – Live Car Shoot with Tim Wallace
April 22nd 1pm to 2pm – Let There Be Light: Licensing, Copyright & Usage with Tim Wallace

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Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life. An award winning photographer his work is often described as both conceptual and dramatic.
Tim works internationally with many high clients across the globe such as Jaguar Land Rover, Peugeot, Mercedes and Morgan as well as shooting some of the worlds most iconic brands such as Lamborghini, Aston Martin and Ferrari in the UK and Europe to Dodge, Chevrolet and Mustang in the US.

He is a photographer who is renowned for not only being very driven and creative about his own photography but also is very open in his approach to he business aspects of commercial photography within the market place today. Tim’s work has been published all over the World and he has been refereed to as one of most creative photographers within his specialised field of commercial automotive photography. In the US Scott Kelby described Tim recently as one of the 10 most influential photographers in the World today and also a man who greatly inspires others, not only within his own industry but beyond. Tim’s view of all this is a little more straight forward, a man who’s very well known for his down to earth attitude, his feet are very firmly on the ground. His desire to produce creative work is one that has driven him from a very young age at the point he first picked up a camera, “Photography is for me simply a creative passion, the ability to use light and form to capture in a single solitary image what I see within my own imagination at that point in time…”

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Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim’s History with KelbyOne
Tim has been a KelbyOne instructor for several years now and over in the US Scott Kelby described Tim as one of the most influential car photographers in the World today and Tim was invited to the US by Kelby and with their filming and production crew produced a set of one hour long video tutorials that cover the in-depth aspects of the lighting of cars in photography, Tim’s the approach to a shoot and the issues and solutions that can arise in different situations and working with just available light effectively. These video seminars are available online through KelbyOne.

The video seminars have since proved a huge success and have received some great feedback from the tens of thousands of professional and amateur based viewers Worldwide that have used them to help them understand items from new lighting techniques to how to look at a scene and work to build up for a more atmospheric photographic capture. The videos also look at working with just one light for those that wish to try out and experiment in this field but have limited equipment available as well as some dedicated photoshop retouching and digital processing classes. Tim is now a regular guest at Kelby and continues to build on the catalogue of training videos available through his dedicated area on the Kelby site where he is one of the featured instructors in the World alongside some of the biggest names in the photography today such as Joe McNally and Jay Maisel.
You can also find 2 in depth interviews lasting over 1 hour each with Tim talking about the business side of the industry from setting up and first things to think about, through to client strategies and effective quoting as well as a second 1 hour video interview where Tim talks about what inspires him today and talks through the journey that led him to where he is today.

Want to see Tim’s video seminars today?
Visit KelbyOne where all Tim’s courses are available online to view Tim Wallace – KelbyOne Training Instructor

9 in-depth lighting, photography and technique video classes now available with over 10 hours of material to view

manchester-photographer-tim-wallace
© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

07
Feb
17

Orlando 2017 Dates and Schedules Announced

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

We are very pleased to announce that Tim’s seminar and live shoot schedules have now been announced for 2017 PSW in Orlando.
Photoshop World is an annual event hosted through KelbyOne and sponsored by Adobe and is without a doubt one of the largest photography based seminar events in the World today.
The event is truly massive and attracts people from quite literally all over the globe, with the driving force behind this show spectacular being KelbyOne.
It is the place to be if your want to learn from some of the top photographers in the World today, all under one roof in this spectacular event that offers 3 days of shows and on stage seminars, get to meet the instructors off stage, special events and parties in the evening and one of the worlds biggest Expo events.

Professional commercial car photography by UK automotive photographer Tim Wallace of Ambient Life Photography

Professional commercial car photography by UK automotive photographer Tim Wallace of Ambient Life Photography

Professional commercial car photography by UK automotive photographer Tim Wallace of Ambient Life Photography

Professional commercial car photography by UK automotive photographer Tim Wallace of Ambient Life Photography

Photoshop World is where creative people from all walks of life come to take part in affordable, hands-on learning that can’t be found anywhere else. Gaining valuable, real-world experience from innovative instructors, while building camaraderie amongst creatives with shared passions. From beginners to experts, teachers to students, hobbyists to professionals, this is place where everyone is invited to share, network and engage in a welcoming community.

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Photoshop World 2017
April 19th to April 22nd 2017
Location – Orlando USA

    Tim Wallace – Instructor Events

Full details of the schedules for the workshops and seminar can be found on the official PSW 2017 website

Schedules
April 19th 1pm to 5pm – Pre Con Workshop: Live Shoot: Lighting a Car for Maximum Effect with Tim Wallace
April 20th 12pm to 1pm – Portfolio Workshop with Tim Wallace

April 20th 6:30pm to 7:30pm – Getting Ready to Go Pro Panel with Tim Wallace
April 22nd 9:15am to 10:15am – Live Car Shoot with Tim Wallace
April 22nd 1pm to 2pm – Let There Be Light: Licensing, Copyright & Usage with Tim Wallace

PSW Orlando 2017 Registration Booking
Reserve your place at PSW Orlando 2017

Tim’s History with KelbyOne
Tim has been a KelbyOne instructor for several years now and over in the US Scott Kelby described Tim as one of the most influential car photographers in the World today and Tim was invited to the US by Kelby and with their filming and production crew produced a set of one hour long video tutorials that cover the in-depth aspects of the lighting of cars in photography, Tim’s the approach to a shoot and the issues and solutions that can arise in different situations and working with just available light effectively. These video seminars are available online through KelbyOne.

The video seminars have since proved a huge success and have received some great feedback from the tens of thousands of professional and amateur based viewers Worldwide that have used them to help them understand items from new lighting techniques to how to look at a scene and work to build up for a more atmospheric photographic capture. The videos also look at working with just one light for those that wish to try out and experiment in this field but have limited equipment available as well as some dedicated photoshop retouching and digital processing classes. Tim is now a regular guest at Kelby and continues to build on the catalogue of training videos available through his dedicated area on the Kelby site where he is one of the featured instructors in the World alongside some of the biggest names in the photography today such as Joe McNally and Jay Maisel.
You can also find 2 in depth interviews lasting over 1 hour each with Tim talking about the business side of the industry from setting up and first things to think about, through to client strategies and effective quoting as well as a second 1 hour video interview where Tim talks about what inspires him today and talks through the journey that led him to where he is today.

Want to see Tim’s video seminars today?
Visit KelbyOne where all Tim’s courses are available online to view
9 in-depth lighting, photography and technique video classes now available with over 10 hours of material to view

Online Classes with KelbyOne
In the US Scott Kelby described Tim recently as one of the most influential car photographers in the World today and Tim was invited to the US by Kelby and with their filming and production crew produced a set of one hour long video tutorials that cover the in-depth aspects of the lighting of cars in photography, Tim’s the approach to a shoot and the issues and solutions that can arise in different situations and working with just available light effectively. These have since proved a huge success and have received some great feedback from the tens of thousands of professional and amateur based viewers Worldwide that have used them to help them understand items from new lighting techniques to how to look at a scene and work to build up for a more atmospheric photographic capture. The videos also look at working with just one light for those that wish to try out and experiment in this field but have limited equipment available as well as some dedicated photoshop retouching and digital processing classes. Tim is now a regular guest at Kelby and continues to build on the catalogue of training videos available through his dedicated area on the Kelby site where he is one of the 8 featured instructors in the World alongside some of the biggest names in the photography today such as Joe McNally and Jay Maisel. You can also find 2 in depth interviews lasting over 1 hour each with Tim talking about the business side of the industry from setting up and first things to think about, through to client strategies and effective quoting as well as a second 1 hour video interview where Tim talks about what inspires him today and talks through the journey that led him to where he is today.

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

03
Nov
16

Zurich with Light + Byte AG Switzerland

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Recently commercial car photographer Tim Wallace was in Zurich to deliver a ‘Master Class’ for Light + Byte AG in Zurich
The subject for the lighting based seminar was a Ferrari California and the event was extremely well received by all that attended.

Tim -“I was invited to deliver a Lighting Master Class in Zurich earlier in 2016. It was great to meet the people at Light + Byte AG in Zurich and there was a lot of interest in the seminar and my work so the day was very rewarding for both the attendees and myself. We had a brand new Ferrari California as our subject matter and the whole seminar was based in a local car studio in Zurich with us shooting on both the Hasslblad H5 and the new H6 using Broncolor lighting systems.
The seminar started with a presentation from myself about ‘light’ in general terms, the different types of light and how they all have their own unique properties, and it was very good to hear from some people that the actual talk on lighting taught them so much without them actually picking up a camera. I do think that light is the key to great photography and the people who attended the seminar were really great and it was my pleasure to spend my day with them. I would also like to say thank you to the team from Light + Byte AG in Zurich who were amazing and really helpful and supportive of the whole event, thank you guys!”

Samuel Buchmann
Training & Event Manager at Light + Byte AG
-“Even though we at Light + Byte are used to hosting workshops with top photographers from all over the world we were very excited when Tim agreed to host a Masterclass on Automotive Photography in Zürich. After all, he is a leading figure in the advertising industry, is well known for giving great speeches and has many fans. Expectations, therefore, were set pretty high – and they were not disappointed. The seminar turned out to be the absolute highlight of the year. What made it such a success was Tim’s great sense of humour and his honest, direct way of teaching a class. He just knows how to rivet an audience both with his stories and his practical demonstrations. He is never lost for words no matter the question and remains calm at all times. Even when the camera as well as the backup camera failed to work properly 15 minutes before the workshop Tim never broke a sweat and just fixed the problem. All of this meant that at the end of the seminar all of our customers went home with smiles on their faces. As for us at Light + Byte, we are already looking forward to the next time Tim comes to Zürich.

A few quotes from our customers:

“Absolutely inspiring”
“One never stops learning – Tim’s inputs will have a big impact on my work.”
“Simply amazing to witness true creativity first hand”
“Thanks for an awesome day!”
“A great workshop. Tim’s insights on business strategy and negotiations were a revelation.”
“A real boost for my creativity. Thank you!”

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© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

11
Jul
16

Out of Chicago 2016

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Last week Car and Commercial Photographer Tim Wallace was invited to be a key speaker at the ‘Out of Chicago’ Conference.
The event attracts people from all over the USA and other worldwide countries and is a very popular three day event held at the Central University in downtown Chicago.

Tim – “This was my first time at OOC and also my first time in Chicago, the event itself is really great in the fact that it is very focused on what it offers and there is a real sense of community throughout the three days. I had a Pre Con seminar on business and also gave talks on what inspires me to drive forward with my own career as well as also hosting some smaller one hour sessions both on business and as part of a panel group on how photographers can make money from their work in the current markets. As part of my schedule I also gave a special live shoot seminar at a luxury car dealership in downtown Chicago with a McLaren to walk a select group of people through lighting and shooting automotive work in some situations that are not always ideal and how to cope with that. The whole;e event was a huge success and the feedback I have received since has been really great to see. Its good to know that these events both inspire and help people both in their own businesses as well as with their photography. I am looking forward to being part of future events both in Chicago and also in other area’s where the event will be held such as New York and Maine.”

Some BTS from the event as well as some interviews that Tim gave while he was in Chicago

Motivation and shooting style with Tim Wallace: OOC Podcast Episode 44

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Link to Out of Chicago 2017 early bird registration.

Link Out of New York 2016 info.

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

11
May
16

Scott Kelby US – Feature Interview

Evolution – Growing without loosing direction

Today a feature interview with commercial photographer Tim Wallace was made live on Scott Kelby’s website in the US
In the interview Tim talks about his journey over the last 6 months to evolve his own work ready for a changing market and how he approached that.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Evolution – Growing Without Losing Direction

Scott Kelby Website
You can read the interview directly on Scotts website Here

Next year will mark my business celebrating its 10th year, and it has been a roller coaster that’s for sure. It all started at my dining room table with a blank sheet of paper, no knowledge at all of Photoshop, and no clients. From there I mapped out a company called AmbientLife that I wanted to create, a business that would be based around high end transport and high end prestige cars.

When I first started out the research phase, lots of people said I didn’t have a chance because I was too old to be starting a totally new career, I didn’t live in London, and even a few that said I would need to change my style of photography because my own natural style was, “Too dramatic and artistic,” to be commercial. I had a pretty good knowledge of business having worked in high level management positions in blue chips. I also had a background before that serving in the Royal Marines which gave me the greatest edge, the belief that I could achieve and conquer anything if I pushed myself hard enough and trusted myself not to be afraid to be “different.”

kelbyone blog

So things are all great and everybody is smiling… And that’s great, but for me it was time for a change. It felt like it was time to push out and allow my business and style to evolve more. This might seem a little strange to some people because, why change a formula that’s working?

The simple hard fact is that the world never stays the same, markets change, politics change and industries change. Even though I am a commercial photographer, I am also a businessman, so I keep a close eye on what’s happening around the world and take note of things that can change or affect the industries and sectors that I work in. The most effective business models are those that ‘lead the way’ and those that ‘recognize change’ and are not afraid to adapt to it and be prepared for it. Apple probably being one of the most famous examples of this.

The high end car market is going through change, this is brought on by exchange rate changes globally, unrest politically in some regions of the world and also the changes that we have seen in oil, its cost, and the downturn in profits for those areas involved in producing it. All these factors will have an impact.

So I’m just a photographer, why should I care?
Well I guess that’s the key message here; being a photographer is great, and if it’s your passion and even your natural gift in life then it’s a superb space to exist in. But you also need to make a business work, and good business comes from knowing your market and having the right cassette in your head to deal with it. It’s about knowing how to ask yourself the right questions and it’s also about being able to be honest enough with yourself that you will answer yourself honestly.

I have been talking about this ‘journey’ in my business talks at Photoshop World with KelbyOne for a few years now. Every time I do they get massive positive feedback and requests for bigger and longer seminars on this ‘massive’ subject. This year I will be in Vegas and will be actually doing a whole workshop on this to talk through the process, but also the mindset of how to approach this. I can’t tell you all the answers, but I can help you to understand what the right questions are that you need to ask yourself and base your business development on.

I’ve been doing live shoot seminars for years now across the world from the US to the deserts of Dubai. It’s great to help people understand how important lighting can be, and also how lighting and your style of lighting can impact so much on the overall feel to your actual visual style. One thing that has grown massive over the last three years from a seminar point of view is the whole conversation around ‘succeeding’ and understanding your path as a working photographer.

You see, the thing here is that we invest a huge amount of our lives in creating the very best work that we can, we love it, it’s our passion, it’s our purpose, it’s what drives us. It’s that thing that makes us feel like a kid on Christmas morning to get out there and do a great shoot of something that we love. If you can learn to match that passion and drive with your business side, then you achieve one HUGE thing moving forward… You take control of your future rather than letting commissions dictate what you are shooting and how that’s being presented. One of the most important factors for a photographer’s work is your style. This is yours, nobody but you can create it. And only you can take that and grow and evolve it into what you ‘feel’ that it should be next.

It’s based on your view of the world and how you record what you see in front of you. It’s based on your imagination, and it’s also based on all the things in your life that influence you. What I mean by the last part there is that I believe that photography is in some ways a view inside your own mind. It’s guided by choices that you make, and these in turn are a result of things that influence you and your attitudes. When I am traveling to a gig, I will often listen to music; music I choose that gets me into the right frame of mind for the type of shoot that I am about to take on. I work hard to remove as many negative influences and people from my day to day world, “mood hoovers” is the affectionate term I use to refer to such people 😉

Your personal life, and what is contained within that, can duly have a massive impact on your work, its growth and its creativity. In October last year I got married to the love of my life, my wife Angela. We were married in a 17th century castle in the Highlands of Scotland, a setting that’s been used a few times in Bond films… the irony!

Anyway, we had a perfect day in every way and we have an amazingly happy and stable life. My wife works really hard at what she does and we respect each other’s stresses and commitments to our career roles. She is my rock but she’s also my best friend. When you’re a photographer, especially in the early years, having that support can make a massive difference to the probability of you driving yourself forward and succeeding in the way you want to.

So how did I decide what ‘Evolution’ was required?
If I’m honest, and people who know me know that I say things as they are, a little too much sometimes… But this was a lot harder than I first thought. So I found my own way by first starting to look at my entire work to date as a single body of work. What was my strongest work? What did I have a natural ability or infinity to shoot? And where were the gaps…?

Over the recent years a huge amount of my work has been location based. It’s popular, and one epically huge point here that I want to make is that you can ‘evolve’ without losing or moving away from what you’re good at or what is popular. Think of it as having a guitar with only three strings… You’ve learned over the years to bang out some pretty awesome tunes on that and people love them, but its time to maybe get another two strings and see what you can do with those added!

My approach to look at my work was to force myself to put together a body of just 40 pieces of work that I would then use to have a bespoke portfolio book made from. This book would then be used in subsequent months when I was in meetings with new clients and also agencies as I pushed forward into new ground with new clients. WOW that’s a tough thing to do, and after about 3 days I started to see the gaps, my interiors work was okay but not driven forward that well compared to the other work. I have a reputation for being able to shoot detail really well and the interiors usually come off the back of doing that. But I hardly ever did any shoots that were just based on getting amazing interiors.

It also became very apparent to me that I was really spending all my time out on location, and whilst I had spent time ‘in studio,’ it was only about 10% of what I was doing. The result of this is that whilst my studio work was on the money for what the clients wanted for their brief, I had not really explored enough of this part of my work to develop my own unique style around it. A big reason for this is that I was shooting a massive amount of work for Aston Martin, and indeed many people had started to refer to me in magazine interviews as ‘the guy that shoots all the Astons…’ Hey, I know there are worse things in life, but this was a driving factor that was stopping me evolving to some degree. Last year I made the radical decision to back away from Aston. While that might may seem like madness, it has been the very best thing that I ever did.

Over a period of months between client commissions I pushed myself hard to plug the gaps that I felt were there. I spent a lot of time in studio developing my own work, but also most importantly developing my own lighting techniques so that my work was ‘different’ than other work that was shot in studio. There is no point at all in just trying to reproduce what somebody else does no matter how well you do it. You need to own it, make it yours and do that in such a way that people will look at it and think of you.

Agencies looking to commission high value shoots for campaigns are 90% looking for ‘style’ when they view work from photographers. They want to see your view of the world and if it’s something that fits in with what their vision is for the campaign. If it is, then it’s a no brainer that the shoot is heading your way and costs etc have little impact, as long as it’s nothing silly of course!

I also spent time investing in my BRAND. I designed and had my portfolio book handmade after sourcing all the materials, and that has been a very worth while investment because my brand has to give out the right message. Agencies and clients need to feel that I really care about what I do and how I produce it. It’s true that they are hiring you to shoot photography for them sure, but it’s also very important to understand that they are investing in YOU…

My 2016 Portfolio book became a reality and is made of the finest materials, all of which have some relevance to my industry. It’s a pretty big beast, but when it lands on an art directors desk it’s like an event opening it (that’s a quote from 3 recent art directors). It’s that sort of message exactly what I wanted to send so for me I am really happy with that.

Updating a portfolio once a year is not enough for me. I’m busy, and whilst some of my work is under embargo because of the nature of what I shoot, there is plenty that is not. Every quarter I update a digital version that can be mailed anywhere in the world as a link, as a PDF book or whatever is required. It’s a carbon copy of the physical book but it’s updated as the year progresses and I shoot more and more work. Clients and agencies absolutely love this because not only does it keep them up to date with what you’re doing and how your work is moving forward, but its also gives them insight into the fact that you are ‘a very busy boy’ and you’re in demand. That is a key factor and it’s also related to human nature, but the fact is that if you are busy and people are chasing you for shoots, then you become more desirable.

Remember…
Your Professionalism is your logo

Your Personality is your business card

How you make your clients feel is your Trademark

The whole human nature thing is pretty big for me, and it’s something that I talk about a lot in my business seminars because it not only allows you a better understanding of yourself truthfully, but it also give you ‘superpowers’ when it comes to negotiating and winning contracts. If you want to hear more, then you are going to need to join me at Photoshop World in Vegas for my Business Workshop 😉

The last 8 months…
In the last eight months several things have happened, and I would like to think that has been because I took control and allowed myself the time to evolve.

I’m taking on a lot more new clients, I’m doing more diverse and interesting work that is pushing me both creatively and technically, and also the business returns on that mean that I am pulling in more revenue as I grow.

I am finding my own unique approach to shooting studio based work. I am also finding that having those ‘extra strings’ is really paying dividends with both my current clients, and also new ones that are seeing this for the first time. Agencies are recognising that I have the ability to ‘bang out some new tunes’ whilst maintaining my own unique style, and, most importantly, stay focused on a continued direction for my brand and my business.

Finally I am finding the time to shoot for myself, shoot personal projects, and experiment with things. Photography may well be my business and my living, but it’s also a passion. I still get a massive amount of fulfillment from just getting out there and shooting stuff for no other reason apart from finding out what that looks like shot!

The road ahead…

The Last Word…
Thanks for reading through my blog, and I hope its been entertaining and perhaps some of it will open up a few questions within your own life that you may have been thinking about. If you would like to learn more about lighting cars in different ways or hear me talk about business and what inspires me, then you can do so right now by hoping over to KelbyOne where I have 7 video seminars and 2 interviews recorded for those that can’t make it to live events. I hope these help you guys.

If you are planning on attending PSW 2016 in Vegas then it would be great to see you there and if you would like to attend my Business Workshop then see you there!

Whatever you do, be passionate about it, believe in yourself and what you can achieve, and above all else accept that ‘failure’ is just part of the learning process and it’s moving forward that counts!

I think you can always tell the size of a man by the size of the things that bother him…

Stay positive, be mindful of the things that influence your space in this world and if you really want to do something, go out there and get it with all you have!

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

23
Feb
16

Dubai – GPP2016 – Tim Wallace

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

This month saw Tim Wallace in Dubai as one of the lead instructors for GPP 2016.
The Gulf Photo Plus Event takes place each year and attracts thousands of people from across the region and also across the World to attend seminars and workshops as well as participate in live shoot events as well as enjoying the Expo that runs alongside throughout the week.

During the GPP 2016 event Tim held several classes;
The Power of Amazing Light – Class Based Talk (90mins)
The Art of Automotive (Car) Photography – Intermediate (2 day Workshop)
The Art of Automotive (Car) Photography – Advanced (2 Day Workshop)
Inspire – Innovate – Lead | A Business Seminar – Seminar

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Tim “This was my first time at GPP and I was invited earlier last year to attend and take part in this great event. I have to say that GPP is one of the best events of this kind that I have ever been involved with and the whole week is super organised which is a very good thing for people like me that are teaching and training because with seminars and live car shoots over days to complete there is a lot involved!”

“Over the course of the very intensive week I held several events as well as two sets of live car shoots, each lasting two days each covering lighting and photography from the studio to out on location with two different groups of people at differing levels. I had the pleasure of meeting some truly amazing people and making some new friends along the way, when your working with a group over two days you form relationships and get to know people, this is really important to me when I’m training as I think it helps to get to know people and understand their needs and aspirations so that you can help them achieve those within that time together.”

“I would also like to thank GPP themselves for all their help in getting all the equipment that I required for these classes as well as managing to organise me over $3m worth of subject cars to shoot, epic job guys!
Finally I have to say a huge thank you to my assistant in Dubai, Feroz Khan, who was quite simply amazing each and every day and was very much the glue that held our hectic and sometimes overwhelming schedule”
All BTS images here shown are provided by Feroz Khan, thank you !

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Some Great Feedback we would like to share

Guy Source – I just wanted to write and say how I much I enjoyed Tim’s class on Saturday and Sunday this week.
I’ve always loved cars and photography so putting the two together is quite something for me.
Tim had some really great stories about his life and is was fascinating to hear about his work and photography career to date.
I liked the way in which Tim worked, the way he set up the first car on each day in terms of lighting, position etc. The second car, we had to approach ourselves as a group which really helped us learn where we were going right or wrong.
I think I can truly speak for all in the class in that we have all progressed and learnt a great deal in a relatively short space of time and that it was worth every dirham!
Now I might need to turn this hobby of mine into something more serious, Tim has encouraged me and I am looking forward to his ‘Inspired Business’ seminar on Thursday.
Special thanks also goes to Feroz for being a top right hand man to Tim and us all on both days. I do hope to see Tim back in Dubai again after this years GPP event.
Thanks to all at GPP who helped organise this. What you are all doing is great.

 

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

26
Jan
16

New Programme of Seminars Launched with Fujiholics and Tim Wallace

tim wallace photography seminars 1

We are very pleased to announce a programme of seminars led by UK Based professional commercial photographer Tim Wallace with Fujiholics
This is a very open and diverse range of classes and workshops that Tim has put together that will take place all within the UK and cover subjects such as retouching, lighting and also a ‘live studio shoot’. The programme has been designed to specifically to be open to both beginners and the more advanced photographer and there are seminars and classes designed to cover a broad range of skills and not just car based work so that those attending can apply the skills learned across many differing mediums and photography types.
Booking is now open and the links to secure your place are now live.


Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Fuji Live Studio Shoot
April 18th 2016
Location – Junction 11 Studio, Banbury UK

Fujiholics Official Website
Tim Wallace – Live Car Shoot at Junction 11 Studio UK

This is a Studio based class at the infamous Junction 11 Studios near Banbury, the home of many high end Pro car shoots for such people as Aston Martin, Jaguar and Land Rover and is a rare chance to spend a day working within such a studio with one of the worlds leading car photographers. You will be shooting and starting the process from scratch as Tim walks you through each step. You will be look looking at shape, form and light and how they relate to each other, the issues that we are faced with when lighting a multi-angled reflective surface at a professional level. Working with multiple lights we will learn more of how light has a direct impact on what transposes through to our final image. During this studio shoot day we will also be looking at different techniques that we can deploy to get a range of lighting effects using continuous lighting for our car photography and also how these are very different to working with traditional strobes.


Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Creative and Style Retouching for all Levels with Tim Wallace
April 30th 2016
Location – Cambrian Photography Limited – 87-89 Abergele Road Colwyn Bay LL29 7SA – UK

Fujiholics Official Website
Tim Wallace – Creative and Style Retouching Seminar

Fujiholics announce an exciting and unique class from commercial photographer Tim Wallace looking at creative and style based retouching. Tim has only ever spoken twice on this subject in 10 years and on both occasions that was at seminars that he gives on the USA so we are really excited that he has agreed to offer this class here in the UK. The class covers many different aspects of retouching from basic to more advanced so that there is something to learn for everybody no matter what their level of knowledge. This work seminar will apply across a wide range of subjects and is not specific to one type of photography so is open to all who would like to improve their retouching after shooting.


Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Getting more from light – Beginners lighting Class with Tim Wallace
September 3rd 2016
Location – Cambrian Photography Limited – 87-89 Abergele Road Colwyn Bay LL29 7SA – UK

Fujiholics Official Website
Tim Wallace – Getting more from light – Beginners lighting Class

They say ‘lighting’ is everything in photography and is without any doubt one of the most crucial elements to crafting and great image.
In this class Tim Wallace, a well respected and renowned commercial photographer who has shot everything from engineering parts, to huge planes and supercars, to lifestyle and watches will be talking about light. This class is firmly aimed at those that perhaps are not totally sure of how to achieve the images that they practising shooting as well as those that would just like some good advice on which equipment could be best for them for what they would like to shoot. The class will cover a whole broad range of subjects from equipment to how we can work with light and make it do what we want it to do so that we can create great images and build up on those lessons learned and grow as photographers.
All levels are welcome and no question is too silly in this class that Tim has specifically put together so that he can help share his knowledge of light and build an awareness for those attending that if we really start to ‘understand’ light then we often find that lighting, good lighting, is not really as difficult as we may have first thought.
During the class there will be a talk through many different aspects and elements to equipment and light, Tim will be sharing his views and advice as well as offering some valuable tips, as well as offering some demonstrations of lighting in the studio that we have available new to where the class will be held.
If you are seeking help with lighting and would like to understand more about how to learn to light better and progress your work then this is the class for you no matter what subjects you shoot. The advice given is not specific to any style or type of photography but more so is a journey through how we start to understand light and therefore move forward to control it.


Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Creative Lighting Class with Tim Wallace
October 22nd 2016
Location – Cambrian Photography Limited – 87-89 Abergele Road Colwyn Bay LL29 7SA – UK

Fujiholics Official Website
Tim Wallace – Creative Lighting Class

Tim is a well known photographer across the world for his high end commercial work, most predominately within the automotive car industry, in this class he will be approaching the very key subject of lighting. The course is not specific to any style or type of work but is very much a class for those attending to have an opportunity to get a better understanding of light and now we can work with it in many ways moving forward from basics. If we can truly ‘understand’ light and why it acts as it does in differing situations then we can start to create situations to dictated and control our lighting.
Tim has shot everything from engineering parts, to huge planes and supercars, to lifestyle and watches across his career and working within the commercial world of advertising and campaign photography he is very aware of the value of good lighting and the importance of understanding how to create light to match our requirement.
The event will take place in studio giving those attending not only a chance to see hands on how lighting can effect things drastically but also will give those attending the opportunity to also shoot their own images and experiment from the lessons learned.
Tim is very well known for his creativity and open approach with a unique strong style of work and creative approach that inspires not only his clients but also their customers, something that was reflected recently when he was awarded, ‘International Commercial Advertising Photographer of the Year’ and ‘Car Photographer of the Year’ at the Industry Awards. He is today regarded as a leading automotive photographer within the industry and a renowned creative who is extremely passionate about the ‘craft’ of photography.

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™




Ambient Life Online

A selection of other online sites that offer a look into the work of UK Professional Photographer Tim Wallace.

www.ambientlife.co.uk


Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life.
An award winning photographer he is probably best known for his commercial car and advertising work.

Tim works with many well known brands and clients such as Aston Martin, Land Rover and Kenwood in the US, and has recently been named as one of the ten photographers to be selected by Hasselblad for the quality of his work and creative vision to represent their new 'Pro Team' to be launched in 2010.

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