Posts Tagged ‘scott kelby

13
Feb
17

USA Dates Announced

tim-wallace-psw-2017
Photoshop World is coming to Orlando Florida USA!

Some of the worlds top photographers converge to take part in the PSW event which has now grown to be one of the biggest in the world. Tim is amongst those invited each year to be an instructor at the event where he gives a wide selection of classes including business based talks in relation to the world of professional commercial photography, lighting classes, special pre con events, and performs a live car shoot on stage within the convention centre.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Photoshop World is held each year through KelbyOne and sponsored by Adobe.
The event is truly massive and attracts people from quite literally all over the globe, with the driving force behind this show spectacular being KelbyOne.
It is the place to be if your want to learn from some of the top photographers in the World today, all under one roof in this spectacular event that offers 3 days of shows and on stage seminars, get to meet the instructors off stage, special events and parties in the evening and one of the worlds biggest Expo events.

Photoshop World is where creative people from all walks of life come to take part in affordable, hands-on learning that can’t be found anywhere else. Gaining valuable, real-world experience from innovative instructors, while building camaraderie amongst creatives with shared passions. From beginners to experts, teachers to students, hobbyists to professionals, this is place where everyone is invited to share, network and engage in a welcoming community

Photoshop World 2017
April 19th to April 22nd 2017
Location – Orlando USA

PSW Official Website
Tim Wallace – Instructor Events
Full details of the schedules for the workshops and seminar can be found on the official PSW 2017 website on the link above with booking information.

Schedules
April 19th 1pm to 5pm – Pre Con Workshop: Live Shoot: Lighting a Car for Maximum Effect with Tim Wallace
April 20th 12pm to 1pm – Portfolio Workshop with Tim Wallace

April 20th 6:30pm to 7:30pm – Getting Ready to Go Pro Panel with Tim Wallace
April 22nd 9:15am to 10:15am – Live Car Shoot with Tim Wallace
April 22nd 1pm to 2pm – Let There Be Light: Licensing, Copyright & Usage with Tim Wallace

tim-wallace-psw-orlando-1

Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life. An award winning photographer his work is often described as both conceptual and dramatic.
Tim works internationally with many high clients across the globe such as Jaguar Land Rover, Peugeot, Mercedes and Morgan as well as shooting some of the worlds most iconic brands such as Lamborghini, Aston Martin and Ferrari in the UK and Europe to Dodge, Chevrolet and Mustang in the US.

He is a photographer who is renowned for not only being very driven and creative about his own photography but also is very open in his approach to he business aspects of commercial photography within the market place today. Tim’s work has been published all over the World and he has been refereed to as one of most creative photographers within his specialised field of commercial automotive photography. In the US Scott Kelby described Tim recently as one of the 10 most influential photographers in the World today and also a man who greatly inspires others, not only within his own industry but beyond. Tim’s view of all this is a little more straight forward, a man who’s very well known for his down to earth attitude, his feet are very firmly on the ground. His desire to produce creative work is one that has driven him from a very young age at the point he first picked up a camera, “Photography is for me simply a creative passion, the ability to use light and form to capture in a single solitary image what I see within my own imagination at that point in time…”

tim-wallace-work

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim’s History with KelbyOne
Tim has been a KelbyOne instructor for several years now and over in the US Scott Kelby described Tim as one of the most influential car photographers in the World today and Tim was invited to the US by Kelby and with their filming and production crew produced a set of one hour long video tutorials that cover the in-depth aspects of the lighting of cars in photography, Tim’s the approach to a shoot and the issues and solutions that can arise in different situations and working with just available light effectively. These video seminars are available online through KelbyOne.

The video seminars have since proved a huge success and have received some great feedback from the tens of thousands of professional and amateur based viewers Worldwide that have used them to help them understand items from new lighting techniques to how to look at a scene and work to build up for a more atmospheric photographic capture. The videos also look at working with just one light for those that wish to try out and experiment in this field but have limited equipment available as well as some dedicated photoshop retouching and digital processing classes. Tim is now a regular guest at Kelby and continues to build on the catalogue of training videos available through his dedicated area on the Kelby site where he is one of the featured instructors in the World alongside some of the biggest names in the photography today such as Joe McNally and Jay Maisel.
You can also find 2 in depth interviews lasting over 1 hour each with Tim talking about the business side of the industry from setting up and first things to think about, through to client strategies and effective quoting as well as a second 1 hour video interview where Tim talks about what inspires him today and talks through the journey that led him to where he is today.

Want to see Tim’s video seminars today?
Visit KelbyOne where all Tim’s courses are available online to view Tim Wallace – KelbyOne Training Instructor

9 in-depth lighting, photography and technique video classes now available with over 10 hours of material to view

manchester-photographer-tim-wallace
© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

07
Feb
17

Orlando 2017 Dates and Schedules Announced

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

We are very pleased to announce that Tim’s seminar and live shoot schedules have now been announced for 2017 PSW in Orlando.
Photoshop World is an annual event hosted through KelbyOne and sponsored by Adobe and is without a doubt one of the largest photography based seminar events in the World today.
The event is truly massive and attracts people from quite literally all over the globe, with the driving force behind this show spectacular being KelbyOne.
It is the place to be if your want to learn from some of the top photographers in the World today, all under one roof in this spectacular event that offers 3 days of shows and on stage seminars, get to meet the instructors off stage, special events and parties in the evening and one of the worlds biggest Expo events.

Professional commercial car photography by UK automotive photographer Tim Wallace of Ambient Life Photography

Professional commercial car photography by UK automotive photographer Tim Wallace of Ambient Life Photography

Professional commercial car photography by UK automotive photographer Tim Wallace of Ambient Life Photography

Professional commercial car photography by UK automotive photographer Tim Wallace of Ambient Life Photography

Photoshop World is where creative people from all walks of life come to take part in affordable, hands-on learning that can’t be found anywhere else. Gaining valuable, real-world experience from innovative instructors, while building camaraderie amongst creatives with shared passions. From beginners to experts, teachers to students, hobbyists to professionals, this is place where everyone is invited to share, network and engage in a welcoming community.

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Photoshop World 2017
April 19th to April 22nd 2017
Location – Orlando USA

    Tim Wallace – Instructor Events

Full details of the schedules for the workshops and seminar can be found on the official PSW 2017 website

Schedules
April 19th 1pm to 5pm – Pre Con Workshop: Live Shoot: Lighting a Car for Maximum Effect with Tim Wallace
April 20th 12pm to 1pm – Portfolio Workshop with Tim Wallace

April 20th 6:30pm to 7:30pm – Getting Ready to Go Pro Panel with Tim Wallace
April 22nd 9:15am to 10:15am – Live Car Shoot with Tim Wallace
April 22nd 1pm to 2pm – Let There Be Light: Licensing, Copyright & Usage with Tim Wallace

PSW Orlando 2017 Registration Booking
Reserve your place at PSW Orlando 2017

Tim’s History with KelbyOne
Tim has been a KelbyOne instructor for several years now and over in the US Scott Kelby described Tim as one of the most influential car photographers in the World today and Tim was invited to the US by Kelby and with their filming and production crew produced a set of one hour long video tutorials that cover the in-depth aspects of the lighting of cars in photography, Tim’s the approach to a shoot and the issues and solutions that can arise in different situations and working with just available light effectively. These video seminars are available online through KelbyOne.

The video seminars have since proved a huge success and have received some great feedback from the tens of thousands of professional and amateur based viewers Worldwide that have used them to help them understand items from new lighting techniques to how to look at a scene and work to build up for a more atmospheric photographic capture. The videos also look at working with just one light for those that wish to try out and experiment in this field but have limited equipment available as well as some dedicated photoshop retouching and digital processing classes. Tim is now a regular guest at Kelby and continues to build on the catalogue of training videos available through his dedicated area on the Kelby site where he is one of the featured instructors in the World alongside some of the biggest names in the photography today such as Joe McNally and Jay Maisel.
You can also find 2 in depth interviews lasting over 1 hour each with Tim talking about the business side of the industry from setting up and first things to think about, through to client strategies and effective quoting as well as a second 1 hour video interview where Tim talks about what inspires him today and talks through the journey that led him to where he is today.

Want to see Tim’s video seminars today?
Visit KelbyOne where all Tim’s courses are available online to view
9 in-depth lighting, photography and technique video classes now available with over 10 hours of material to view

Online Classes with KelbyOne
In the US Scott Kelby described Tim recently as one of the most influential car photographers in the World today and Tim was invited to the US by Kelby and with their filming and production crew produced a set of one hour long video tutorials that cover the in-depth aspects of the lighting of cars in photography, Tim’s the approach to a shoot and the issues and solutions that can arise in different situations and working with just available light effectively. These have since proved a huge success and have received some great feedback from the tens of thousands of professional and amateur based viewers Worldwide that have used them to help them understand items from new lighting techniques to how to look at a scene and work to build up for a more atmospheric photographic capture. The videos also look at working with just one light for those that wish to try out and experiment in this field but have limited equipment available as well as some dedicated photoshop retouching and digital processing classes. Tim is now a regular guest at Kelby and continues to build on the catalogue of training videos available through his dedicated area on the Kelby site where he is one of the 8 featured instructors in the World alongside some of the biggest names in the photography today such as Joe McNally and Jay Maisel. You can also find 2 in depth interviews lasting over 1 hour each with Tim talking about the business side of the industry from setting up and first things to think about, through to client strategies and effective quoting as well as a second 1 hour video interview where Tim talks about what inspires him today and talks through the journey that led him to where he is today.

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

11
May
16

Scott Kelby US – Feature Interview

Evolution – Growing without loosing direction

Today a feature interview with commercial photographer Tim Wallace was made live on Scott Kelby’s website in the US
In the interview Tim talks about his journey over the last 6 months to evolve his own work ready for a changing market and how he approached that.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Evolution – Growing Without Losing Direction

Scott Kelby Website
You can read the interview directly on Scotts website Here

Next year will mark my business celebrating its 10th year, and it has been a roller coaster that’s for sure. It all started at my dining room table with a blank sheet of paper, no knowledge at all of Photoshop, and no clients. From there I mapped out a company called AmbientLife that I wanted to create, a business that would be based around high end transport and high end prestige cars.

When I first started out the research phase, lots of people said I didn’t have a chance because I was too old to be starting a totally new career, I didn’t live in London, and even a few that said I would need to change my style of photography because my own natural style was, “Too dramatic and artistic,” to be commercial. I had a pretty good knowledge of business having worked in high level management positions in blue chips. I also had a background before that serving in the Royal Marines which gave me the greatest edge, the belief that I could achieve and conquer anything if I pushed myself hard enough and trusted myself not to be afraid to be “different.”

kelbyone blog

So things are all great and everybody is smiling… And that’s great, but for me it was time for a change. It felt like it was time to push out and allow my business and style to evolve more. This might seem a little strange to some people because, why change a formula that’s working?

The simple hard fact is that the world never stays the same, markets change, politics change and industries change. Even though I am a commercial photographer, I am also a businessman, so I keep a close eye on what’s happening around the world and take note of things that can change or affect the industries and sectors that I work in. The most effective business models are those that ‘lead the way’ and those that ‘recognize change’ and are not afraid to adapt to it and be prepared for it. Apple probably being one of the most famous examples of this.

The high end car market is going through change, this is brought on by exchange rate changes globally, unrest politically in some regions of the world and also the changes that we have seen in oil, its cost, and the downturn in profits for those areas involved in producing it. All these factors will have an impact.

So I’m just a photographer, why should I care?
Well I guess that’s the key message here; being a photographer is great, and if it’s your passion and even your natural gift in life then it’s a superb space to exist in. But you also need to make a business work, and good business comes from knowing your market and having the right cassette in your head to deal with it. It’s about knowing how to ask yourself the right questions and it’s also about being able to be honest enough with yourself that you will answer yourself honestly.

I have been talking about this ‘journey’ in my business talks at Photoshop World with KelbyOne for a few years now. Every time I do they get massive positive feedback and requests for bigger and longer seminars on this ‘massive’ subject. This year I will be in Vegas and will be actually doing a whole workshop on this to talk through the process, but also the mindset of how to approach this. I can’t tell you all the answers, but I can help you to understand what the right questions are that you need to ask yourself and base your business development on.

I’ve been doing live shoot seminars for years now across the world from the US to the deserts of Dubai. It’s great to help people understand how important lighting can be, and also how lighting and your style of lighting can impact so much on the overall feel to your actual visual style. One thing that has grown massive over the last three years from a seminar point of view is the whole conversation around ‘succeeding’ and understanding your path as a working photographer.

You see, the thing here is that we invest a huge amount of our lives in creating the very best work that we can, we love it, it’s our passion, it’s our purpose, it’s what drives us. It’s that thing that makes us feel like a kid on Christmas morning to get out there and do a great shoot of something that we love. If you can learn to match that passion and drive with your business side, then you achieve one HUGE thing moving forward… You take control of your future rather than letting commissions dictate what you are shooting and how that’s being presented. One of the most important factors for a photographer’s work is your style. This is yours, nobody but you can create it. And only you can take that and grow and evolve it into what you ‘feel’ that it should be next.

It’s based on your view of the world and how you record what you see in front of you. It’s based on your imagination, and it’s also based on all the things in your life that influence you. What I mean by the last part there is that I believe that photography is in some ways a view inside your own mind. It’s guided by choices that you make, and these in turn are a result of things that influence you and your attitudes. When I am traveling to a gig, I will often listen to music; music I choose that gets me into the right frame of mind for the type of shoot that I am about to take on. I work hard to remove as many negative influences and people from my day to day world, “mood hoovers” is the affectionate term I use to refer to such people 😉

Your personal life, and what is contained within that, can duly have a massive impact on your work, its growth and its creativity. In October last year I got married to the love of my life, my wife Angela. We were married in a 17th century castle in the Highlands of Scotland, a setting that’s been used a few times in Bond films… the irony!

Anyway, we had a perfect day in every way and we have an amazingly happy and stable life. My wife works really hard at what she does and we respect each other’s stresses and commitments to our career roles. She is my rock but she’s also my best friend. When you’re a photographer, especially in the early years, having that support can make a massive difference to the probability of you driving yourself forward and succeeding in the way you want to.

So how did I decide what ‘Evolution’ was required?
If I’m honest, and people who know me know that I say things as they are, a little too much sometimes… But this was a lot harder than I first thought. So I found my own way by first starting to look at my entire work to date as a single body of work. What was my strongest work? What did I have a natural ability or infinity to shoot? And where were the gaps…?

Over the recent years a huge amount of my work has been location based. It’s popular, and one epically huge point here that I want to make is that you can ‘evolve’ without losing or moving away from what you’re good at or what is popular. Think of it as having a guitar with only three strings… You’ve learned over the years to bang out some pretty awesome tunes on that and people love them, but its time to maybe get another two strings and see what you can do with those added!

My approach to look at my work was to force myself to put together a body of just 40 pieces of work that I would then use to have a bespoke portfolio book made from. This book would then be used in subsequent months when I was in meetings with new clients and also agencies as I pushed forward into new ground with new clients. WOW that’s a tough thing to do, and after about 3 days I started to see the gaps, my interiors work was okay but not driven forward that well compared to the other work. I have a reputation for being able to shoot detail really well and the interiors usually come off the back of doing that. But I hardly ever did any shoots that were just based on getting amazing interiors.

It also became very apparent to me that I was really spending all my time out on location, and whilst I had spent time ‘in studio,’ it was only about 10% of what I was doing. The result of this is that whilst my studio work was on the money for what the clients wanted for their brief, I had not really explored enough of this part of my work to develop my own unique style around it. A big reason for this is that I was shooting a massive amount of work for Aston Martin, and indeed many people had started to refer to me in magazine interviews as ‘the guy that shoots all the Astons…’ Hey, I know there are worse things in life, but this was a driving factor that was stopping me evolving to some degree. Last year I made the radical decision to back away from Aston. While that might may seem like madness, it has been the very best thing that I ever did.

Over a period of months between client commissions I pushed myself hard to plug the gaps that I felt were there. I spent a lot of time in studio developing my own work, but also most importantly developing my own lighting techniques so that my work was ‘different’ than other work that was shot in studio. There is no point at all in just trying to reproduce what somebody else does no matter how well you do it. You need to own it, make it yours and do that in such a way that people will look at it and think of you.

Agencies looking to commission high value shoots for campaigns are 90% looking for ‘style’ when they view work from photographers. They want to see your view of the world and if it’s something that fits in with what their vision is for the campaign. If it is, then it’s a no brainer that the shoot is heading your way and costs etc have little impact, as long as it’s nothing silly of course!

I also spent time investing in my BRAND. I designed and had my portfolio book handmade after sourcing all the materials, and that has been a very worth while investment because my brand has to give out the right message. Agencies and clients need to feel that I really care about what I do and how I produce it. It’s true that they are hiring you to shoot photography for them sure, but it’s also very important to understand that they are investing in YOU…

My 2016 Portfolio book became a reality and is made of the finest materials, all of which have some relevance to my industry. It’s a pretty big beast, but when it lands on an art directors desk it’s like an event opening it (that’s a quote from 3 recent art directors). It’s that sort of message exactly what I wanted to send so for me I am really happy with that.

Updating a portfolio once a year is not enough for me. I’m busy, and whilst some of my work is under embargo because of the nature of what I shoot, there is plenty that is not. Every quarter I update a digital version that can be mailed anywhere in the world as a link, as a PDF book or whatever is required. It’s a carbon copy of the physical book but it’s updated as the year progresses and I shoot more and more work. Clients and agencies absolutely love this because not only does it keep them up to date with what you’re doing and how your work is moving forward, but its also gives them insight into the fact that you are ‘a very busy boy’ and you’re in demand. That is a key factor and it’s also related to human nature, but the fact is that if you are busy and people are chasing you for shoots, then you become more desirable.

Remember…
Your Professionalism is your logo

Your Personality is your business card

How you make your clients feel is your Trademark

The whole human nature thing is pretty big for me, and it’s something that I talk about a lot in my business seminars because it not only allows you a better understanding of yourself truthfully, but it also give you ‘superpowers’ when it comes to negotiating and winning contracts. If you want to hear more, then you are going to need to join me at Photoshop World in Vegas for my Business Workshop 😉

The last 8 months…
In the last eight months several things have happened, and I would like to think that has been because I took control and allowed myself the time to evolve.

I’m taking on a lot more new clients, I’m doing more diverse and interesting work that is pushing me both creatively and technically, and also the business returns on that mean that I am pulling in more revenue as I grow.

I am finding my own unique approach to shooting studio based work. I am also finding that having those ‘extra strings’ is really paying dividends with both my current clients, and also new ones that are seeing this for the first time. Agencies are recognising that I have the ability to ‘bang out some new tunes’ whilst maintaining my own unique style, and, most importantly, stay focused on a continued direction for my brand and my business.

Finally I am finding the time to shoot for myself, shoot personal projects, and experiment with things. Photography may well be my business and my living, but it’s also a passion. I still get a massive amount of fulfillment from just getting out there and shooting stuff for no other reason apart from finding out what that looks like shot!

The road ahead…

The Last Word…
Thanks for reading through my blog, and I hope its been entertaining and perhaps some of it will open up a few questions within your own life that you may have been thinking about. If you would like to learn more about lighting cars in different ways or hear me talk about business and what inspires me, then you can do so right now by hoping over to KelbyOne where I have 7 video seminars and 2 interviews recorded for those that can’t make it to live events. I hope these help you guys.

If you are planning on attending PSW 2016 in Vegas then it would be great to see you there and if you would like to attend my Business Workshop then see you there!

Whatever you do, be passionate about it, believe in yourself and what you can achieve, and above all else accept that ‘failure’ is just part of the learning process and it’s moving forward that counts!

I think you can always tell the size of a man by the size of the things that bother him…

Stay positive, be mindful of the things that influence your space in this world and if you really want to do something, go out there and get it with all you have!

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

23
Dec
14

2014 Wow what a Year!

banner

As 2014 comes to a close its good to look back over what has been a pivotal year, and wow what a year it has been, both professionally and personally.
The year has seen some really amazing shoots featuring some of the rarest cars on the planet, amazing locations, and we’ve also been blessed with many new exciting clients coming on board as the business has seen continued growth both in the base area of commercial photographic work, and the supply of syndicated stock for advertising campaigns and commercial branding projects literally all over the globe.

car photography

2014 started with the busiest first quarter that we have ever seen with major shooting projects such as the commercial photography that Tim shot for our new client ‘Triumph North America’ and ‘Castrol BP’ in January. This was continued as February came and went in a flash as we saw further new clients such as ‘Folwer Welsh’ come on board. We also saw a massive project in February to work with a new UK based Insurance company ‘Sure Thing’ to supply all the photography for their launch that came a few months later in April and this was closely followed by a 3 part major project for Jaguar UK to help market and promote the ‘Heritage’ element of their brand for commercial advertising as well as billboard use at such shows as the NEC Motor Show.

Probably one of the largest projects undertaken in 2014 was the completion of shooting for the Aston Martin Book, a massive undertaking and something that Tim has been involved exclusively with since its start in early 2013. The book is a celebration of Aston Martin through their 100 years and is a major publication of over 680 pages of stunning photography from Tim capturing each of their significant models over their first 100 years of building cars, from the very first Bamford Martin car all the way through to the infamous DB5 and onwards to the latest DBS and One77 models of recent years.

Designed and produced to be a general book for the market this publication reflects the history of design and how the cars have evolved over the years but is not a technical based book as many before it have had their base, bit more a book of simply beautiful photography to celebrate a iconic and world famous British brand that is as strong today as it ever was. Printing will commence in 2015 and their are discussions underway to also bring out a limited boxed edition.

Tim – “Being asked to create all the photography for the Aston Workshop 100 year book is indeed a great honour and its a project that we have been working on for just over a year now. The book will primarily be a ‘coffee table’ style book of great photography looking at each of the models through the history of Aston Martin design and endeavour to create cars that instil both passion and soul. Its a massive project and currently we are very close to completing the project now. Some of the cars that I have captured for this book such as the Zagato’s VEV1 and VEV2 that are very rare and today are in the same condition as the day that they drove out of the factory gates. For me personally it’s a joy to shoot these cars and we have been working with Aston in the UK and Europe for just over 7 years now so I am very familiar with both the company and the vehicles themselves which is a major benefit to the project for me personally. We are having the final design meetings for the project and we anticipate that the book will launch this year globally, I can’t wait to see all that hard work come together in what I hope will be a book that young and old will enjoy a like.”

car photography

2014 also saw our work featured across the World in many magazine interviews and features, some months there were 2 or 3 articles running at any one time such as Professional Photographer Magazines, The Review in London, and Camerapixo to name a few, as well as recorded TV and Podcast interviews with people such as Photofocus in the US when Tim was asked to be an instructor for the infamous Photoshop World event held in Las Vegas with KelbyOne. The event saw Tim deliver 3 seminars including a live car shoot on stage and a business masterclass that received some of the highest feedback for any seminar at the event, resulting in Tim being asked to return to Las Vegas in 2015 to deliver a expanded business seminar over several sessions this time, a further live car shoot and also be one of the chosen instructors to deliver a major car lighting live event during the ‘precon’ for Photoshop World 2015.

car photography and car photography

One of our proudest moments in 2014 was the launch of Tim’s very first exhibition which was sponsored by Fuji UK and Digitalab, featured exclusively a body of ‘personal work’ that Tim captured of the ghost town of Darwin that is set deep in Death Valley in the US. First built in 1877 and was once a thriving town for the miners and their families, now it is all but abandoned and lays deep within the central area of Death Valley with many mysteries surrounding why the townsfolk left and why they left so much behind in their shadow. The photography that Tim captured there work has been published around the world in various magazines and featured and in August Tim opened the exhibition of this work in Newcastle where it was so well received that it is still running currently having been ‘extended’ 3 times and has broken all previous gallery records for print sales, achieving this within its first 48 hours!

car photography and car photography

car photography and car photography

Tim – “I found myself in Death Valley moving through the Valley from South to North. Death Valley has always held a fascination for me in its sheer scale and beauty. I had pulled off onto a small clearing by the side of the road to refit the power lead to my GPS that had fallen loose, pulling off the main road in Death Valley is something that signs warn you not to do as soft ground can leave you stranded and once you are in this position with the distinct possibility of not having anybody pass you on the road for the rest of the day, its a dangerous manoeuvre at best. I distinctly remember looking up from the dash and catching a glint of something far down the valley to my left, it was then that I decided to risk it and start carefully driving down the track that led in that direction. The town itself is very hard to find and it was a my second visit to Death Valley trying to locate it, laying so far off the road along a very dusty track with no signs it is a place where it is very easy to pass it without ever knowing that it ever existed, very much the town that time forgot in many ways. Darwin itself is a truly amazing place and I really didn’t know what to expect as I pulled onto the dirt track that carried me into this totally silent abandoned area in the middle of the valley. It was early evening and the sky was a golden colour as the heat haze dropped in front of me making viewing anything in the distance across the valley floor very difficult. 6 miles off the main road quite literally in the middle of absolutely nowhere I came across the town sat in the base of the mountains, abandoned and shrouded in the sheer deafening silence that you experience only in places like Death Valley, a barrier across the track warning me to stay out.

I loved shooting in Darwin with all the amazing items and homes that have literally just been left behind as they stood many years ago, the rich textures and the amazing light that you get in Death Valley made the project one thats was very inspiring for me creatively as a photographer. I believe that as a professional photographer, ‘personal work’ is something thats very important to do each year, it in many ways offers us the freedom to express ourselves more through our work than perhaps day to day commercial work can with its demands and constraints. This entire body of work in Darwin was shot on my Fuji XPro1 and a 14mm f2.8 lens, with nothing else at all, just myself and the camera to capture what I saw before me.

I think the three main things that will remain with me always from my visit there was the sheer deafening silence as the sun dropped across the valley and left me and the town in darkness, the US Army truck with the bullet hole in the windscreen parked out of sight, and noticing that every clock that I came across had stopped at 4:20 on Sunday the 13th even though they were all ‘mechanical’…”

car photography and car photography
2014 was also a year that saw Tim’s business seminars make a shift to lead into the arena of motivational talks for the first time. In June Tim was in Wales to perform on stage at the Colwyn Bay Theatre for a charity event that was the brain child of both Tim and Sarah Jones from Cambrian Photography after a chance meeting a few months earlier where both Sarah and Tim came up with an idea to try and raise some much needed money for some charities that Sarah is deeply involved in, namely The King’s Storehouse Food Bank, that help provide food and support for families that are having financial difficulties and unable to feed themselves properly, and also ‘Lightbox the Young People’s Camera Group’ that Paul Sampson from Oriel Colwyn runs and is a group set up to help and support found disadvantaged children to enjoy photography.
The event was a huge success and lead to Tim being offered a place as a instructor with a European based ‘inspirational and motivational’ speaker organisation called “Celebrity Speakers’

Tim – “Earlier this year I made a decision that I wanted to try and do more ‘inspirational’ speaking as I really enjoyed it and it seemed to be something that people enjoyed listening to and connecting too from me. What I did not realise at that time was that a organisation that specialise in this form of ‘motivational and inspirational’ speaking were already aware of my seminars and the reputation that was building around these.
A few months ago I decided to do a charity talk to raise money in Wales with Cambrian Photography, this went really well and I was very happy to do it of course because it was simply the right thing to do. Recently they started to talk with me and shortly afterwards they launched me as a new speaker into their sites in the UK and Europe as a Inspirational and Motivational speaker.
In truth this is very surreal and sort of blows me away totally, can’t still now quite get over this as I sit now with people like James Cameron, Bob Geldof and Sir Sirling Moss not to mention Olympic gold medalists like Rebecca Adlington and David Coulthard but i feel very privileged to be in such good company and I look forward too making new friends and meeting new people.
I came from nothing 7 years ago and all I did was find my own path and work hard for what I believe in, so what am I saying here, be true to yourself, believe in yourself and if you really want something then GO FOR IT regardless of what anybody tells you, and most of all along that journey do good things for people be cause Karma works both ways and life is not about what you can get, its about what you can give.

car photography

Tim –“I would say that 2014 has been quite simply the very best of years, and one that will drive me forward into 2015 with both excitement and motivation to continue to push the business forward and further develop new avenues along the way. Successful business is not just about making money, its about planting seeds for the future, and also about seeing opportunities and allowing things to ‘evolve’ and grow naturally.

From the very first week of January this year I can hand of heart say that its been a non stop full on year, sometimes challenging but always inspiring. I have had the continued pleasure of working with some of the most amazing people in my industry, I have met new colleagues and built new friendships along the way. I always feel very honoured to have the privilege of working alongside such amazing people and also very humbled by some of those I meet along this journey of life. One of the very best moments for me personally this year was having the opportunity to do the talk in Wales for charities that are very close to my heart, a moment in my year that left me feeling very wealthy emotionally to have been able to give something that would make a small, but important, difference to a few people.

All along this journey this year has been the woman that stands by my side, my partner Angela. A truly amazing lady that is my own personal inspiration, a professional, capable and motivated lady that is there always in the shadows to support me and keep me on a straight and true heading when the waters become rough and the storm is hard to navigate through.

So finally to her I would like to just say thank you, and I love you completely, you are my world and forever you are my rock !”

car photography

09
Nov
14

9 Video Seminars Available on KelbyOne in the US

online photography training with Kelby training
Tim has been a KelbyOne instructor for several years now and over in the US Scott Kelby described Tim as one of the most influential car photographers in the World today and Tim was invited to the US by Kelby and with their filming and production crew produced a set of one hour long video tutorials that cover the in-depth aspects of the lighting of cars in photography, Tim’s the approach to a shoot and the issues and solutions that can arise in different situations and working with just available light effectively. These video seminars are available online through KelbyOne.

car photography and car photography

The video seminars have since proved a huge success and have received some great feedback from the tens of thousands of professional and amateur based viewers Worldwide that have used them to help them understand items from new lighting techniques to how to look at a scene and work to build up for a more atmospheric photographic capture. The videos also look at working with just one light for those that wish to try out and experiment in this field but have limited equipment available as well as some dedicated photoshop retouching and digital processing classes. Tim is now a regular guest at Kelby and continues to build on the catalogue of training videos available through his dedicated area on the Kelby site where he is one of the featured instructors in the World alongside some of the biggest names in the photography today such as Joe McNally and Jay Maisel.
You can also find 2 in depth interviews lasting over 1 hour each with Tim talking about the business side of the industry from setting up and first things to think about, through to client strategies and effective quoting as well as a second 1 hour video interview where Tim talks about what inspires him today and talks through the journey that led him to where he is today.

car photography and car photography

kelbypage

car photography and car photography

kelby sample work

Online Classes with KelbyOne

In the US Scott Kelby described Tim recently as one of the most influential car photographers in the World today and Tim was invited to the US by Kelby and with their filming and production crew produced a set of one hour long video tutorials that cover the in-depth aspects of the lighting of cars in photography, Tim’s the approach to a shoot and the issues and solutions that can arise in different situations and working with just available light effectively. These have since proved a huge success and have received some great feedback from the tens of thousands of professional and amateur based viewers Worldwide that have used them to help them understand items from new lighting techniques to how to look at a scene and work to build up for a more atmospheric photographic capture. The videos also look at working with just one light for those that wish to try out and experiment in this field but have limited equipment available as well as some dedicated photoshop retouching and digital processing classes. Tim is now a regular guest at Kelby and continues to build on the catalogue of training videos available through his dedicated area on the Kelby site where he is one of the 8 featured instructors in the World alongside some of the biggest names in the photography today such as Joe McNally and Jay Maisel. You can also find 2 in depth interviews lasting over 1 hour each with Tim talking about the business side of the industry from setting up and first things to think about, through to client strategies and effective quoting as well as a second 1 hour video interview where Tim talks about what inspires him today and talks through the journey that led him to where he is today.

9 in-depth lighting, photography and technique video classes now available with over 10 hours of material to view
KelbyOne – With Tim Wallace Checkout our online classes here at KelbyOne

car photography and car photography

car photography and car photography

car photography and car photography

11
Sep
14

Bringing the house down in Las Vegas :)

car photography and car photography

Photoshop World – Las Vegas 2014

Photoshop Las Vegas was the place to be this week as some of the worlds top photographers converged on Las Vegas to take part in the event which has now grown to be one of the biggest in the world !
Commercial car photographer Tim Wallace was amongst those invited to attend and give a selection of classes including a live car shoot within the convention centre at the Mandalay Bay Resort.

car photography and car photography

car photography and car photography

September 3rd to the 5th Las Vegas was the place to be this year with the annual Photoshop World Event which is sponsored by Adobe.
The event is truly massive and attracts people from quite literally all over the globe, with the driving force behind this show spectacular being KelbyOne.
Tim was been invited to be one of the key instructors at the event and was on stage over the three day event giving several seminars including performing an exciting ‘Live’ car shoot in front of the audience, talking about lighting, photography, photoshop and how to really work effectively with your clients and make a difference to your business.

car photography and car photography

Photoshop World Las Vegas with KelbyOne Find out more at the Official Photoshop World site and details for 2015 !

Photoshop World is the place to be if your want to learn from some of the top photographers in the World today, all under one roof in this spectacular event that offers 3 days of shows and on stage seminars, get to meet the instructors off stage, special events and parties in the evening and one of the worlds biggest Expo events all in the desert city on Las Vegas. “What happens in Vegas, usually ends up on YouTube!…”
Full event programmes that show the Expo event and also the different training ‘tracks’ for instructor seminar events across all three days will be available in the coming weeks and registration is now open through KelbyOne

Photoshop World is where creative people from all walks of life come to take part in affordable, hands-on learning that can’t be found anywhere else. Gaining valuable, real-world experience from innovative instructors, while building camaraderie amongst creatives with shared passions. From beginners to experts, teachers to students, hobbyists to professionals, this is place where everyone is invited to share, network and engage in a welcoming community.

Tim’s classes over the 3 days in Las Vegas

car photography and car photography

car photography and car photography

car photography and car photography

Tim’s History with KelbyOne

Tim has been a KelbyOne instructor for 3 years now and over in the US Scott Kelby described Tim as one of the most influential car photographers in the World today and Tim was invited to the US by Kelby and with their filming and production crew produced a set of one hour long video tutorials that cover the in-depth aspects of the lighting of cars in photography, Tim’s the approach to a shoot and the issues and solutions that can arise in different situations and working with just available light effectively. These video seminars are available online through KelbyOne.

The video seminars have since proved a huge success and have received some great feedback from the tens of thousands of professional and amateur based viewers Worldwide that have used them to help them understand items from new lighting techniques to how to look at a scene and work to build up for a more atmospheric photographic capture. The videos also look at working with just one light for those that wish to try out and experiment in this field but have limited equipment available as well as some dedicated photoshop retouching and digital processing classes. Tim is now a regular guest at Kelby and continues to build on the catalogue of training videos available through his dedicated area on the Kelby site where he is one of the featured instructors in the World alongside some of the biggest names in the photography today such as Joe McNally and Jay Maisel.
You can also find 2 in depth interviews lasting over 1 hour each with Tim talking about the business side of the industry from setting up and first things to think about, through to client strategies and effective quoting as well as a second 1 hour video interview where Tim talks about what inspires him today and talks through the journey that led him to where he is today.

Want to see Tim’s video seminars today?
Why not go across to KelbyOne where all Tim’s courses are available online and get yourself prepared for Vegas! Tim Wallace – KelbyOne Training Instructor

9 in-depth lighting, photography and technique video classes now available with over 10 hours of material to view

online photography training with Kelby training

The Experience of PSW

Tim – “This was my very first PSW event, Scott had previously invited me a few times to take part but workload ands such like prevented me attending in previous years, this year was totally different and it was great to get involved and be a part of this amazing event. Nothing really prepared me for the sheer scale of the whole event and the location in Las Vegas was within the convention centre of the Mandalay Bay Resort and oh boy what a resort! Mandalay Bay is not only possibly one of the biggest Resorts in Las Vegas but it really is like a little town within itself with everything to hand and was truly the perfect place to host something of this nature that was on such a grand scale.

The first morning we were ushered into our seats at the front of the hall used for the Key Note Opening speech were the instructors and partners are positioned and 15 minutes later the doors opened and the crowds quite literally broke through to get the best seats that they could, it was amazing the energy and enthusiasm of the crowds. The key note itself was a real pleasure to watch and following the official opening we prepared for the first of our classes to deliver that an hour later. I have spoken in many different countries over the years on lighting, photography and business but never to a US audience on this scale and I have to say that I really enjoyed it immensely. The crowds were both polite and very enthusiastic about all the seminars that went on over that 3 days period. The lighting class that I gave on the 2nd day went really well and its not often that you get to drive a sports car through a hotel, which is something that we had to do so that we could get it into place for the live shoot event 🙂
Following the feedback from that live shoot lighting class it has already been announced that from the high demand that in 2015 I will be back in Las Vegas to give more classes and the live shoot event will be making up part of the ‘pre con’ day which occurs the day before the official launch of PSW allowing a select number of instructors to give major time to a reduced and select class of people over a 4 to 5 hour period, this is something that I was very pleased to have been asked to do and it will be great to be able to really get into a lot more depth on the lighting class in 2015 because of this.

In the final day I delivered my class on ‘Inspired Business’, I knew that this may well be a popular class but nothing prepared me for the scale of that, on the morning of the event we were given one of the largest halls at the convention centre and turn out for that class was the biggest of the entire event for us, it was amazing and very touching indeed for me personally. At the end of each class those attending are asked to fill out a short feedback form allowing them to give their thoughts on the class, its effectiveness, delivery and such like. From the feedback off the Business class we were later told that it had received some of the very best feedback of any class during the entire event and from all the classes given over that 2014 event, as a result Scott Kelby himself made a request that at the 2015 we not only deliver this class again but by request of those attending, we also make it a much longer class and I am currently looking at putting that back to back across a double session for 2015.

Following the excellent and very kind feedback that we received from those that attended the classes over the three day period I was asked to give a speech at the closing ceremony on the final day so once again I was on stage but this time in front of the entire volume of those that had attended the 2014 PSW event. I have to admit I was slightly nervous as the event had I was told attracted over 26,000 people this year, giving it one the highest attendance records in all its history.

On a final note I would like to really say from my heart a huge thank you to the support staff of KelbyOne, these are the guys that work very long hours behind the scenes to make sure that instructors such as myself have everything that we need as well as looking after all the video and audio for each class and event. We made some amazing new friends with the team and I was touched that indeed some KelbyOne guys actually came to attend a few classes themselves between their own duties. The event itself was both physically demanding for those involved with busy days and many after show parties each night, all of which were utterly amazing 🙂 and also gave people like myself a real chance to talk and meet those attending PSW.
Lastly I would say a huge thank you to the other instructors themselves, we met some amazing people on this journey and made some life long friends and we are already looking forward to 2015 PSW in Las Vegas so we can do it all again !”

car photography and car photography

car photography and car photography

car photography and car photography

car photography and car photography

14
Aug
14

The little car with the BIG heart – The Austin Mini Cooper S

mini banner

The MINI is one of those special cars that gets to define the vehicle class it belongs to. What makes it even more individual is that it got to be awarded the “European Car of the Century” award. This week car photographer Tim Wallace paid homage to the little car with the BIG heart by shooting a very lovely and original Austin Cooper S. The mini is without any doubt one of those car models that is so recognisable and loved all over the world.

car photography and car photography

car photography and car photography

TheMini is the small car icon of the 1960s. It was produced by BMC (British Motor Corporation) starting with 1959 and was the first car to get the front-wheel-drive. This space saving solution influenced all the manufacturers, as nowadays FWD is the most popular drive-train layout. The new MINI was launched in 2001 and got to replace the legend with updates for the 21st Century. The revolutionary design of the Mini was created by Sir Alec Issigonis (1906–1988), considered a visionary in industrial transportation. It was intended as an affordable vehicle in response to the oil crisis. Along its production period it was built at the Cowley plants in the United Kingdom, and afterwards in Australia, Belgium, Chile, Italy, Portugal, South Africa, Spain, Uruguay and Venezuela. The first Mini, called the Mk I had three important updates: The Mk II, the Clubman, and the Mk III. Sportier versions were the Mini Mini Cooper and the Cooper”S”, that got to successful as rally cars. They even get to win the Monte Carlo Rally three times.

car photography and car photography

The Mini was designed as a result of the 1956 Suez Crisis, which reduced oil supplies, and forced the UK government saw to introduce petrol rationing. Obviously, the sales of large cars, with high fuel consumption dropped and the market for so called “bubble cars” boomed. BMC realized that they had to produce a small vehicle fast.
Issigonis, that was reputed as being very skilled in designing small vehicles was assigned to this task. Together with a small team of designers Issigonis got to produce the original prototype by October 1957. The new vehicle was using a conventional BMC four-cylinder water-cooled engine, but had the innovation of mounting it transversely with the the engine oil lubricated, four-speed transmission placed in the sump, and with FWD.

All of the small FWD cars developed since the 70s have used a similar configuration. Another innovation was the placement of the radiator at the left side of the car so that the engine-mounted fan could be retained, but with reversed pitch so it blew air into the natural low pressure area under the front wing. This saved a lot of vehicle length, but had the short coming of feeding the radiator with air that had been heated by passing over the engine.
Also the slinding windows in the doors allowed for storage pockets to be fitted in the space where a winding window mechanism would have been. A gossip says that Issigonis sized the resulting storage pocket to fit a bottle of his favorite gin. Another smart feature was the boot lid that had the hinges at the bottom, so that the car could be driven with it open to increase luggage space. The MK I models had a hinged number plate that dropped down to remain visible when the boot lid was open.

Another goal of the designers of that of keeping the manual labour costs as low as possible. The simple construction of the car included quirky welded seams that were visible on the outside of the car and also external door and boot hinges.

car photography and car photography

car photography and car photography

Tim – “For me personally the mini will always be a car that reminds me of my very early days driving, aged 19 I owned a Mini Cooper and absolutely loved that little car! It was not the smartest example of the model because back then money was tight and I even remember that to try and smarten it up a bit I gave it a new paint job, with a tin of black paint and a brush…lol.
The car never ever let me down and because it was so small and you sat so close to the ground in it, you really felt like you were doing about 100mph when really you’d be doing half that speed…. Corners at high speed were interesting and at times you did feel like you were in a space craft re-entering earths atmosphere, but the little car could really stick to the road and driving a Cooper was always a pleasure.”

car photography and car photography

car photography and car photography

car photography and car photography

The First Mini in production version shown to the press in April 1959, and by August several thousand vehicles had been produced ready for sales.

The name “Mini” was not used form the beginning of production. In early advertising material was used the name “SE7EN”. An already famous Morris model at that time was the Minor, which is Latin for “smaller”. So, for the even smaller car the decided to use the abbreviation for the Latin word “minimus”, which means “the smallest”.
In 1964 the MK I got a new suspension design using the “hydrolastic” system. This created a softer ride but was criticized by many for being too expensive and altering the handling of the car. Starting with 1971 the original rubber suspension was back again, and used until production end.

The sales were not very promising after the launch, but the Mini became a hit through the 60s, with a total of 1,190,000 Mk I’s produced. It is being rumored that the MK I wasn’t profitable for BMC, because it was sold at a lower price than the production costs, in order to be competitive on the market. Some even say that was due to an accounting error. A thing is for sure though, that the MK I got its own place into the culture of the 1960s.

In the late 60s Issigonis had been working for a replacement for the original Mini. That was supposed to be shorter and more powerful than the MK I, but due to management decisions at BMC it was not built. Instead of that the Mk II was released, featuring a redesigned front grille (which remained like that from that point) and also a larger rear window among other cosmetic changes. The Mk II Minis was produced in 429,000 pieces.
The MK II got famous by being the star of the 1969 film “The Italian Job”, that featured a car chase in three Minis are driven by a team of thieves. The movie got a remake in 2003 that used the new (BMW produced) MINI.

car photography and car photography

car photography and car photography

If you would like to learn more about lighting and how Tim works to achieve his photography then please join us online at KelbyOne where you can review and enjoy all of our online video classes, each of which is around a 1 hour in duration.

KelbyOne with Tim Wallace Checkout our online classes here at KelbyOne




Ambient Life Online

A selection of other online sites that offer a look into the work of UK Professional Photographer Tim Wallace.

www.ambientlife.co.uk


Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life.
An award winning photographer he is probably best known for his commercial car and advertising work.

Tim works with many well known brands and clients such as Aston Martin, Land Rover and Kenwood in the US, and has recently been named as one of the ten photographers to be selected by Hasselblad for the quality of his work and creative vision to represent their new 'Pro Team' to be launched in 2010.

Catagories

March 2017
M T W T F S S
« Feb    
 12345
6789101112
13141516171819
20212223242526
2728293031