N39° 33′ 47 W2° 20′ 43 off the coast of Palma was the central location recently for commercial photographer Tim Wallace as he worked with a team to complete a commercial shoot of the luxury yacht ‘Genevieve’ for our yacht charter client based in New York.
In the new build sector of the super yacht market, there will always be big personalities, visionaries setting out to push the envelope and make a dramatic statement. Photographer Tim Wallace was recently asked to work with a global company who is the top savvy brand behind this market in a new venture to shoot there latest offering ‘Genevieve’ with his strong dramatic style of photography capture.
The company approached Commercial Photographer Tim Wallace with a desire to have their product shot in Tim’s style using both technical still, medium format high end quality and most importantly ‘passion’. Initial the interior work had already been completed and Tim along with a crew of support staff including staff from Hasselblad met with the boat in Palma a few weeks ago to board equipment and sail to the shoot location off Dragonera Island.
Tim – “Its was an exciting project and one that in truth has been on the table being discussed through their New York office now for nearly a year. I’m no stranger to shooting prestige modes of transport and I guess I’m best known for my work in the car industry but this project really offers massive scope to ‘get dramatic’ and to some degree I feel like we have a blank canvas to fill which was certainly a challenge but one that both myself and the team were very devoted to. I’ll worked closely with Hasselblad and the support crew to shoot this stunning ship for a marketing campaign that will hopefully not only raise the brand for our client but also offer a new vision for what it possible in the world of yacht and boat photography. I’m hoping that I have managed to inject some real passion into the project with photography that has not been seen before. I think some of the team were a little anxious of my plans to hang out of helicopters at dawn but after numerous meetings to discuss equipment needs and logistics we saw a very busy but productive 2 days shooting. Trying to plan out lighting and requirements for setups was a challenge and we had 8 lights on the boat and others in support boats to each side while I shot quite literally out of a Helicopter, which is fun to say the least.
Has it been easy, well in truth the logistics of a shoot like this never are, the amount of equipment required, insurance, the sheer fact that your dealing with a ship that costs out at £1m per metre not to mention the hire and set up for 2 helicopters and multiple RIB fast boats for lighting etc. It’s been a great project and I’m looking forward to doing further work in the yacht sector in the future.
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