11
Dec
14

F2 Freelance Photographer – Interview with Tim Wallace

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This week saw the release of the January / February 2015 Edition of ‘F2 Freelance Photographer’ Magazine
This edition features a article regarding the new VAT regulations that are set to come into force from January 2015 that will affect ‘digital’ sales for photographers, the feature looks at what the new regulations mean as well as talking to commercial photographer Tim Wallace and exploring his views on exhibitions and print sales.

TIM WALLACE is internationally known for his automotive photography, though it’s been built on a history of an award- winning military career and a diverse attack on the advertising and commercial markets in hius second incarnation. His highest profile projects today are Aston Martin calendars, poster prints and books and it’s his car photography in general which generates most print sales to enthusiasts.

“Print sales are something that I have been involved in since pretty much the very start of my business. They come in many forms and can vary from requests from private individuals for their own homes to corporate companies who wish to have hard hitting images in their board rooms”, Tim tells us. “I also have a selection of organisations around the world who sell some of my private non- automotive work – this is mainly landscape and street photography, and they sell those and pay a monthly commission.
“This year saw me stage my first exhibition of private work, of a personal project that I shot in Death Valley. The exhibition did so well that it is still in place after being extended by a further three months in the gallery and I am proud to say that the exhibition print sales broke all previous records for an exhibition – normal run time one month – within its first 48 hours…

“My prints sell across the world and I think over the years I have sold to just about every country, its also interesting to note that prints sell prints… what I mean by this
is that its quite common to see an order come in from, say, a New York address and then a week later another comes in from a separate address close to that original one.
“Good quality prints are the key here and you just can not beat a good sized well printed piece of work – done properly it will always attract attention”.

Tim’s recent work has been printed on analogue silver-based Fujifilm Crystal Archive colour papers, by Digitalab of Newcastle-upon-Tyne. His Death Valley exhibition in their gallery, previewed in our September/ October issue, was due to end on September 18th and they must have been well pleased with sales to keep it on show until Christmas.

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03
Dec
14

2015 Aston Calendar Launches

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For the past 6 years UK Commercial Car Photographer Tim Wallace has been commissioned to shoot the Aston Calendar, this has grown over the last 6 years and is now purchased by Aston Martin Owners and enthusiasts quite literally Worldwide with print runs in both Europe and now this year for the first time in China also to manage the demand for the calendar in that region also. Last year Aston launched the new 2013 collection and this has been so well received and favoured by Aston’s customers and and followers that it has been put in reprint as orders still flood in, a great accolade to the work and the enthusiasm of our followers with it now having a cult following around the world from the US to Russia and Japan.
The 2015 edition of the calendar is being shipped out by our client and represents a cross section of some of the most significant and desirable Aston models through the years photographed through out the World.

car photography and car photography

car photography and car photography

car photography and car photography

car photography and car photography

car photography and car photography

car photography and car photography

03
Dec
14

ATS Euromaster 2015 Calendar Launches

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This week we would like to welcome new client ATS Euromaster.
Established in 1964, ATS Euromaster is a nationwide tyre retailer and comprehensive tyre service provider with almost 50 years of experience and a network of 345 Service Centres across the UK.

We have been recently working with ATS Euromaster over the last month to provide them with a series of automotive car photography images that capture the emotion and style of their international business for use in marketing and promotion through their 2015 ATS Euromaster corporate calendar that will be available Worldwide from this week.
We look forward to hopefully working with the company in 2015 on further corporate and commercial projects.

car photography and car photography

01
Dec
14

Welcome to new client Epsilon in the US

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We would like to welcome Epsilon this month as a new client to AmbientLife
Epsilon are a US based company who are a global leader in making connections between people and brands dealing with marketing for leading bluechip international companies. AmbientLife photographer Tim Wallace has been working with Epsilon over the last few months on a major campaign that they led for Jaguar Heritage in the UK.

car photography and car photography

Tim has been working closely with Jaguar and Epsilon on the campaign over the last three months and was commssioned based on his previous work for Jaguar over recent years and his strong dramatic style.
The brief was to produce a series of high quality images that will be used in online and print media advertising over the coming 12 months within Jaguar as well as being used to form some of the displays at the World Famous Motor Show at the NEC that was held in Birmingham in November.

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Tim – “This was the last part of the out campaign shoot and it was good to be on familiar ground working at the test track in Gaydon. I have spent many days over the years here as its also a facility that Aston Martin share and use with Jaguar as well as the Land Rover element of Jaguar Land Rover as a Company, with work also being produced by myself and the team for LR. One of my main reasons to choose to shoot the ‘dynamic motion’ work and stills / range shots at the test track facility is that away from the main high speed test circuit there is a area that is titled the ‘low emissions’ test straights and these are very similar in appearance to a normal dual carriageway and with this it meant that we had the ability to shoot from a specially modified Range Rover along both sides of that test area without being disturbed and in complete safety. Shooting the motion work and using a car to car shooting technique as I did in this instance can be a very quick and efficient way to work however there are many issues that need to be considered and all the safety aspects come into play because when you are hanging out of the back of a chase vehicle at speeds up to 65mph you very clearly need to have confidence in not only your own safety equipment but also in the person that is driving you. I am very lucky that whenever I shoot in this way at the facility I always use Jaguar, Land Rover, or Aston Martin professional driving / instructor staff that are not only the very best but also experienced in working with photographers and film crews and thus totally appreciate what is required and what I am looking for. The speed that we shoot at is very much dependant on weather, road surface and light levels as well as the proximity of trees and shrubs in relation to the actual shoot road area, as these give us that all important sense on ‘motion’ and in the case of the Jaguar work most of it was shot at shutter speeds as low as 15th sec, this does take some time to master when you consider that not only are you in a moving vehicle but also hand holding that camera body to active the all important shots. “

car photography and car photography

Tim – “Many people I speak to think that working as a photographer within the car industry simply means turning up at amazing locations with sports cars and shooting dramatic work, true this is very much a perception that I can not deny is fact based at times when we have ‘hero shoots’ of some models, however on the other side of the coin a lot of time is also spent working on other items that are just as important within the car industry such as parts and service.
The main idea behind this recent shoot with Jaguar was to create some additional parts based work to run on from pervious parts work that I had shot historically for Jaguar and the images will be used both in direct advertising as well as online media. Parts to some people may be a little boring but to me its a great opportunity to push whats achievable by simply using good create flair and great lighting techniques that I have built up over the years working in the car industry.”

car photography and car photography

01
Dec
14

Welcome to new client ‘Covet’

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This month saw our first work take place for new client ‘Covet’ who are a new exciting business that is in its launch stages and is based in the UK
Covet specialises in body styling modifications for Range Rover and it is anticipated that the brand will launch fully onto the UK and Worldwide market in early 2015

AmbientLife photographer Tim Wallace has been working with Covert and its designer over the last month and last week Tim spent some time on location in Scotland shooting some of the initial modification products that Covet will be offering to the UK market in 2015. We look forward to supporting Covet and working with them closely in the future to project their branding and products within the UK motor industry and wish them every success with their launch.

car photography and car photography

car photography and car photography

car photography and car photography

car photography and car photography

09
Nov
14

9 Video Seminars Available on KelbyOne in the US

online photography training with Kelby training
Tim has been a KelbyOne instructor for several years now and over in the US Scott Kelby described Tim as one of the most influential car photographers in the World today and Tim was invited to the US by Kelby and with their filming and production crew produced a set of one hour long video tutorials that cover the in-depth aspects of the lighting of cars in photography, Tim’s the approach to a shoot and the issues and solutions that can arise in different situations and working with just available light effectively. These video seminars are available online through KelbyOne.

car photography and car photography

The video seminars have since proved a huge success and have received some great feedback from the tens of thousands of professional and amateur based viewers Worldwide that have used them to help them understand items from new lighting techniques to how to look at a scene and work to build up for a more atmospheric photographic capture. The videos also look at working with just one light for those that wish to try out and experiment in this field but have limited equipment available as well as some dedicated photoshop retouching and digital processing classes. Tim is now a regular guest at Kelby and continues to build on the catalogue of training videos available through his dedicated area on the Kelby site where he is one of the featured instructors in the World alongside some of the biggest names in the photography today such as Joe McNally and Jay Maisel.
You can also find 2 in depth interviews lasting over 1 hour each with Tim talking about the business side of the industry from setting up and first things to think about, through to client strategies and effective quoting as well as a second 1 hour video interview where Tim talks about what inspires him today and talks through the journey that led him to where he is today.

car photography and car photography

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car photography and car photography

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Online Classes with KelbyOne

In the US Scott Kelby described Tim recently as one of the most influential car photographers in the World today and Tim was invited to the US by Kelby and with their filming and production crew produced a set of one hour long video tutorials that cover the in-depth aspects of the lighting of cars in photography, Tim’s the approach to a shoot and the issues and solutions that can arise in different situations and working with just available light effectively. These have since proved a huge success and have received some great feedback from the tens of thousands of professional and amateur based viewers Worldwide that have used them to help them understand items from new lighting techniques to how to look at a scene and work to build up for a more atmospheric photographic capture. The videos also look at working with just one light for those that wish to try out and experiment in this field but have limited equipment available as well as some dedicated photoshop retouching and digital processing classes. Tim is now a regular guest at Kelby and continues to build on the catalogue of training videos available through his dedicated area on the Kelby site where he is one of the 8 featured instructors in the World alongside some of the biggest names in the photography today such as Joe McNally and Jay Maisel. You can also find 2 in depth interviews lasting over 1 hour each with Tim talking about the business side of the industry from setting up and first things to think about, through to client strategies and effective quoting as well as a second 1 hour video interview where Tim talks about what inspires him today and talks through the journey that led him to where he is today.

9 in-depth lighting, photography and technique video classes now available with over 10 hours of material to view
KelbyOne – With Tim Wallace Checkout our online classes here at KelbyOne

car photography and car photography

car photography and car photography

car photography and car photography

23
Oct
14

British Institute of Professional Photographers – Business Seminar with Tim Wallace in Manchester 12th November

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Commercial Photographer Tim Wallace will be holding a Business Seminar on Wednesday 12th November for the BIPP (British Institute of Professional Photographers) in Manchester at the Statham Lodge.
Tim will be delivering a talk about his own approach to business, and talking through his own mindset and approach to achieving the best possible business results within the complex and competitive world of commercial photography.

Tickets are available from the BIPP by calling 0845 094 0539
The seminar venue is the Statham Lodge Hotel, Warrington Rd, Lymm, Cheshire, WA13 9BP and parking is available on site free of charge.

The seminar is business based for the Commercial World of Photography and how to give yourself the best chance of success, the business aspects and the mental state of mind required.
The class is aimed at varied levels of people from thinking about starting as a professional, established professionals seeking advice and new trains of thought in business, and people who and are looking for fresh ideas and where they perhaps need to focus their efforts and planning to succeed in this difficult market.
Tim will be talking about how he has managed to build his business from scratch in just 7 years to where he is now, and discussing business openly and frankly on his approach to the market and how it has helped to give him the success he enjoys today as well becoming a well respected name known Internationally for his work.

car photography and car photography

Some of the topics covered;

*Planning your business to give it the best chance to succeed in the future…
*Focus your business and understand why we need to do this and how to do this
*Building a portfolio
*What it ‘really’ takes to be a commercial photographer in 2014
*Marketing yourself and presenting your work to the Clients
*Understanding the minefield of commercial quotes and pricing for work effectively

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Ambient Life Online

A selection of other online sites that offer a look into the work of UK Professional Photographer Tim Wallace.

www.ambientlife.co.uk


Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life.
An award winning photographer he is probably best known for his commercial car and advertising work.

Tim works with many well known brands and clients such as Aston Martin, Land Rover and Kenwood in the US, and has recently been named as one of the ten photographers to be selected by Hasselblad for the quality of his work and creative vision to represent their new 'Pro Team' to be launched in 2010.

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