12
May
16

Welcome to new Client The Cartwright Group and a new Agency collaboration with Marketecture.

This week we would like to welcome both a new client, in the form of The Cartwright Group, and a new Agency collaboration with Marketecture who are based in MediaCity UK. Commercial photographer Tim Wallace was shooting the first stage of work for The Cartwright Group who are a UK based firm that deal with commercial vehicles across a field of area’s such as conversions, fleet services and parts.

Our first work for The Cartwright Group was based around their ‘conversions’ sector, a new division of their group that launched recently.
This latest development by Cartwright will capitalise upon the strength of the Cartwright brand and especially the company’s advanced engineering skills.
Cartwright Conversions Ltd aims to become a major player in the industry, particularly serving the utilities, construction, civil engineering, rail and telecommunications markets, and is confident its flexible approach will enable the new company to swiftly make its mark in this growing specialist sector. The shoot that Tim did for the group was based down at the Junction 11 studios near Banbury and utilised a recent conversion by Cartwright for The London Ambulance Service.

We look forward to working closely over the coming year with The Cartwright Group and The Marketecture Agency who are the creators of the groups new visual identify as they strive to take the brand forward.

AmbientLife are also delighted to be on team with Marketecture on this project and we also look forward to working together creatively across different projects and clients in years to come. Marketecture is a 100% focused B2B marketing agency based at MediaCityUK, Manchester. They live and breathe B2B marketing support for businesses both large and small, with clients based around the UK, in Europe and as far away as San Diego and Singapore. A expertly formed team of over 20 marketing, digital and creative professionals, many with a ‘big’ agency background who now enjoy a more hands-on approach to life. Its for to say that they really know their B2B onions and love collaborating with like-minded businesses.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

11
May
16

Scott Kelby US – Feature Interview

Evolution – Growing without loosing direction

Today a feature interview with commercial photographer Tim Wallace was made live on Scott Kelby’s website in the US
In the interview Tim talks about his journey over the last 6 months to evolve his own work ready for a changing market and how he approached that.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Evolution – Growing Without Losing Direction

Scott Kelby Website
You can read the interview directly on Scotts website Here

Next year will mark my business celebrating its 10th year, and it has been a roller coaster that’s for sure. It all started at my dining room table with a blank sheet of paper, no knowledge at all of Photoshop, and no clients. From there I mapped out a company called AmbientLife that I wanted to create, a business that would be based around high end transport and high end prestige cars.

When I first started out the research phase, lots of people said I didn’t have a chance because I was too old to be starting a totally new career, I didn’t live in London, and even a few that said I would need to change my style of photography because my own natural style was, “Too dramatic and artistic,” to be commercial. I had a pretty good knowledge of business having worked in high level management positions in blue chips. I also had a background before that serving in the Royal Marines which gave me the greatest edge, the belief that I could achieve and conquer anything if I pushed myself hard enough and trusted myself not to be afraid to be “different.”

kelbyone blog

So things are all great and everybody is smiling… And that’s great, but for me it was time for a change. It felt like it was time to push out and allow my business and style to evolve more. This might seem a little strange to some people because, why change a formula that’s working?

The simple hard fact is that the world never stays the same, markets change, politics change and industries change. Even though I am a commercial photographer, I am also a businessman, so I keep a close eye on what’s happening around the world and take note of things that can change or affect the industries and sectors that I work in. The most effective business models are those that ‘lead the way’ and those that ‘recognize change’ and are not afraid to adapt to it and be prepared for it. Apple probably being one of the most famous examples of this.

The high end car market is going through change, this is brought on by exchange rate changes globally, unrest politically in some regions of the world and also the changes that we have seen in oil, its cost, and the downturn in profits for those areas involved in producing it. All these factors will have an impact.

So I’m just a photographer, why should I care?
Well I guess that’s the key message here; being a photographer is great, and if it’s your passion and even your natural gift in life then it’s a superb space to exist in. But you also need to make a business work, and good business comes from knowing your market and having the right cassette in your head to deal with it. It’s about knowing how to ask yourself the right questions and it’s also about being able to be honest enough with yourself that you will answer yourself honestly.

I have been talking about this ‘journey’ in my business talks at Photoshop World with KelbyOne for a few years now. Every time I do they get massive positive feedback and requests for bigger and longer seminars on this ‘massive’ subject. This year I will be in Vegas and will be actually doing a whole workshop on this to talk through the process, but also the mindset of how to approach this. I can’t tell you all the answers, but I can help you to understand what the right questions are that you need to ask yourself and base your business development on.

I’ve been doing live shoot seminars for years now across the world from the US to the deserts of Dubai. It’s great to help people understand how important lighting can be, and also how lighting and your style of lighting can impact so much on the overall feel to your actual visual style. One thing that has grown massive over the last three years from a seminar point of view is the whole conversation around ‘succeeding’ and understanding your path as a working photographer.

You see, the thing here is that we invest a huge amount of our lives in creating the very best work that we can, we love it, it’s our passion, it’s our purpose, it’s what drives us. It’s that thing that makes us feel like a kid on Christmas morning to get out there and do a great shoot of something that we love. If you can learn to match that passion and drive with your business side, then you achieve one HUGE thing moving forward… You take control of your future rather than letting commissions dictate what you are shooting and how that’s being presented. One of the most important factors for a photographer’s work is your style. This is yours, nobody but you can create it. And only you can take that and grow and evolve it into what you ‘feel’ that it should be next.

It’s based on your view of the world and how you record what you see in front of you. It’s based on your imagination, and it’s also based on all the things in your life that influence you. What I mean by the last part there is that I believe that photography is in some ways a view inside your own mind. It’s guided by choices that you make, and these in turn are a result of things that influence you and your attitudes. When I am traveling to a gig, I will often listen to music; music I choose that gets me into the right frame of mind for the type of shoot that I am about to take on. I work hard to remove as many negative influences and people from my day to day world, “mood hoovers” is the affectionate term I use to refer to such people😉

Your personal life, and what is contained within that, can duly have a massive impact on your work, its growth and its creativity. In October last year I got married to the love of my life, my wife Angela. We were married in a 17th century castle in the Highlands of Scotland, a setting that’s been used a few times in Bond films… the irony!

Anyway, we had a perfect day in every way and we have an amazingly happy and stable life. My wife works really hard at what she does and we respect each other’s stresses and commitments to our career roles. She is my rock but she’s also my best friend. When you’re a photographer, especially in the early years, having that support can make a massive difference to the probability of you driving yourself forward and succeeding in the way you want to.

So how did I decide what ‘Evolution’ was required?
If I’m honest, and people who know me know that I say things as they are, a little too much sometimes… But this was a lot harder than I first thought. So I found my own way by first starting to look at my entire work to date as a single body of work. What was my strongest work? What did I have a natural ability or infinity to shoot? And where were the gaps…?

Over the recent years a huge amount of my work has been location based. It’s popular, and one epically huge point here that I want to make is that you can ‘evolve’ without losing or moving away from what you’re good at or what is popular. Think of it as having a guitar with only three strings… You’ve learned over the years to bang out some pretty awesome tunes on that and people love them, but its time to maybe get another two strings and see what you can do with those added!

My approach to look at my work was to force myself to put together a body of just 40 pieces of work that I would then use to have a bespoke portfolio book made from. This book would then be used in subsequent months when I was in meetings with new clients and also agencies as I pushed forward into new ground with new clients. WOW that’s a tough thing to do, and after about 3 days I started to see the gaps, my interiors work was okay but not driven forward that well compared to the other work. I have a reputation for being able to shoot detail really well and the interiors usually come off the back of doing that. But I hardly ever did any shoots that were just based on getting amazing interiors.

It also became very apparent to me that I was really spending all my time out on location, and whilst I had spent time ‘in studio,’ it was only about 10% of what I was doing. The result of this is that whilst my studio work was on the money for what the clients wanted for their brief, I had not really explored enough of this part of my work to develop my own unique style around it. A big reason for this is that I was shooting a massive amount of work for Aston Martin, and indeed many people had started to refer to me in magazine interviews as ‘the guy that shoots all the Astons…’ Hey, I know there are worse things in life, but this was a driving factor that was stopping me evolving to some degree. Last year I made the radical decision to back away from Aston. While that might may seem like madness, it has been the very best thing that I ever did.

Over a period of months between client commissions I pushed myself hard to plug the gaps that I felt were there. I spent a lot of time in studio developing my own work, but also most importantly developing my own lighting techniques so that my work was ‘different’ than other work that was shot in studio. There is no point at all in just trying to reproduce what somebody else does no matter how well you do it. You need to own it, make it yours and do that in such a way that people will look at it and think of you.

Agencies looking to commission high value shoots for campaigns are 90% looking for ‘style’ when they view work from photographers. They want to see your view of the world and if it’s something that fits in with what their vision is for the campaign. If it is, then it’s a no brainer that the shoot is heading your way and costs etc have little impact, as long as it’s nothing silly of course!

I also spent time investing in my BRAND. I designed and had my portfolio book handmade after sourcing all the materials, and that has been a very worth while investment because my brand has to give out the right message. Agencies and clients need to feel that I really care about what I do and how I produce it. It’s true that they are hiring you to shoot photography for them sure, but it’s also very important to understand that they are investing in YOU…

My 2016 Portfolio book became a reality and is made of the finest materials, all of which have some relevance to my industry. It’s a pretty big beast, but when it lands on an art directors desk it’s like an event opening it (that’s a quote from 3 recent art directors). It’s that sort of message exactly what I wanted to send so for me I am really happy with that.

Updating a portfolio once a year is not enough for me. I’m busy, and whilst some of my work is under embargo because of the nature of what I shoot, there is plenty that is not. Every quarter I update a digital version that can be mailed anywhere in the world as a link, as a PDF book or whatever is required. It’s a carbon copy of the physical book but it’s updated as the year progresses and I shoot more and more work. Clients and agencies absolutely love this because not only does it keep them up to date with what you’re doing and how your work is moving forward, but its also gives them insight into the fact that you are ‘a very busy boy’ and you’re in demand. That is a key factor and it’s also related to human nature, but the fact is that if you are busy and people are chasing you for shoots, then you become more desirable.

Remember…
Your Professionalism is your logo

Your Personality is your business card

How you make your clients feel is your Trademark

The whole human nature thing is pretty big for me, and it’s something that I talk about a lot in my business seminars because it not only allows you a better understanding of yourself truthfully, but it also give you ‘superpowers’ when it comes to negotiating and winning contracts. If you want to hear more, then you are going to need to join me at Photoshop World in Vegas for my Business Workshop😉

The last 8 months…
In the last eight months several things have happened, and I would like to think that has been because I took control and allowed myself the time to evolve.

I’m taking on a lot more new clients, I’m doing more diverse and interesting work that is pushing me both creatively and technically, and also the business returns on that mean that I am pulling in more revenue as I grow.

I am finding my own unique approach to shooting studio based work. I am also finding that having those ‘extra strings’ is really paying dividends with both my current clients, and also new ones that are seeing this for the first time. Agencies are recognising that I have the ability to ‘bang out some new tunes’ whilst maintaining my own unique style, and, most importantly, stay focused on a continued direction for my brand and my business.

Finally I am finding the time to shoot for myself, shoot personal projects, and experiment with things. Photography may well be my business and my living, but it’s also a passion. I still get a massive amount of fulfillment from just getting out there and shooting stuff for no other reason apart from finding out what that looks like shot!

The road ahead…

The Last Word…
Thanks for reading through my blog, and I hope its been entertaining and perhaps some of it will open up a few questions within your own life that you may have been thinking about. If you would like to learn more about lighting cars in different ways or hear me talk about business and what inspires me, then you can do so right now by hoping over to KelbyOne where I have 7 video seminars and 2 interviews recorded for those that can’t make it to live events. I hope these help you guys.

If you are planning on attending PSW 2016 in Vegas then it would be great to see you there and if you would like to attend my Business Workshop then see you there!

Whatever you do, be passionate about it, believe in yourself and what you can achieve, and above all else accept that ‘failure’ is just part of the learning process and it’s moving forward that counts!

I think you can always tell the size of a man by the size of the things that bother him…

Stay positive, be mindful of the things that influence your space in this world and if you really want to do something, go out there and get it with all you have!

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

11
May
16

Advanced Photographer Magazine UK – Feature Interview – Behind Closed Doors

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

“EVERYTHING HAS TO BE DONE AS DISCREETLY AS POSSIBLE TO AVOID IMAGES OF THE CAR LEAKING OUT”

Peugeot Main Global Website
You can see more from Tim’s shoot on the Peugeot website Here in their dedicated ‘Concept’ area

Tim Wallace is used to working around the sometimes meticulous requests of the motoring industry. In his time he’s tackled full-on commissions for the likes of Jaguar Land Rover, Mercedes and Morgan, as well as shooting for some of the world’s most iconic brands, such as Lamborghini, Aston Martin and Ferrari in Europe, and Dodge, Chevrolet and Mustang in the US. He thrives on pressure and has the accolades to prove it: honours include being named International Commercial Advertising Photographer of the
Year and UK Motor Industry Professional Car Photographer of the Year, con rming his reputation as one of the best in the business. One of the things anyone shooting pictures for the car industry realises very quickly is that there is so much competition between the various brands, and such an insatiable demand from motoring enthusiasts to hear about fresh models as soon as possible, that there’s often a high level of secrecy required to ensure that the latest launches aren’t revealed to the world before the manufacturer intends.

So in many ways it wasn’t a huge surprise for Tim, having been approached by Peugeot last summer to produce a massive international campaign for its latest ‘Fractal’ electrically powered concept car, that he learned the latest shoot was to be carried out strictly behind closed doors. There was a slight problem with this stipulation, however: at the time France was in the middle of a heat wave, and the crew realised very quickly that this was going to become a pressure-cooker job in more ways than one. The temperature in the city was around 35°C, and behind those secretive closed doors – with huge Arri continuous studio lights pumping out still more heat – it quickly climbed to over 42°C at times. Almost unbearable on occasions.
“Everything has to be done as discreetly as possible to avoid images of the car leaking out,” says Tim. “This was why we were asked to undertake the shoot in the Peugeot’s own in-house studio, which is situated in the middle of their plant in Paris.
Everything was so hush-hush that the Fractal even arrived on set under a cover so that no one living in the ats near the location would have the chance to see it. We also had just a very short window of opportunity in which to work – only four days. The team was working for over 12 hours at a time on occasions. “But it was all worth it from my point of view because Peugeot is a great client and its design team is very strong indeed. It has great vision for how it wants to sculpt the photography around the product and branding. It’s all very much about emotion, so when they rst approached me – through their production company – it was a very quick t from a style point of view.”

Planning the shoot
With any type of worldwide campaign it’s crucial to ensure that everything is planned and worked out well in advance, so that during the critical days of actual shooting the team is free to concentrate fully on creating and producing the photography that’s required. The brief was to shoot the concept car in a way that showed o its technology and its revolutionary use of sound within the interior controls. Each shot was based on its nal position within a CGI sound- based scene and carefully pre-agreed using visuals. “I was very lucky to have Paris-based Cream Production taking control for this shoot,” says Tim. “The team there is both dedicated and vastly creative. Having such a well-organised production house involved really helped to make sure that we were able to achieve the very best result possible for the client. Even with the huge amount of work to get through it was always a great atmosphere very much a team e ort with everybody pulling together for the common goal.
“I worked with my two lighting assistants, Peter and Hugo, who were both totally amazing and fully committed to making sure we got the best results possible. As with any lighting shoot you hit issues and problems that need to be resolved, and that again is where teamwork comes into play. I think we had a few moments when Hugo was literally using his own body weight to anchor the oating ceiling, while Peter ran round trying to switch lighting out that was quite literally on the point of exploding because of the heat.”

Given the tight timing and high pressure it might not have been the best of times to switch over to a new camera, but Tim decided that this was an assignment perfectly suited to the strengths of the Hasselblad H5D 50c.
“I’ve been a Hasselblad user for the last seven years,” he says. “I appreciate the reliability of the system but most of all I love the lenses, and over time I’ve built up quite a selection. When I looked to change my H3D it was an easy choice: I was looking for a camera that came with the advantage of a CMOS sensor and could make best use of my existing equipment on the same platform. “I shoot a lot in the studio using powerful dedicated lighting, so low ISOs are usually ne, but the higher ISO speeds that the CMOS sensor brings meant I would be able to use the same camera for lighter, editorial type work in available light conditions. Previously I’d have had to shift back over to a DSLR platform for that.

“ONCE WE’D FINISHED THE FINAL SHOT THE POST-PRODUCTION WAS ALREADY 90% COMPLETE

“I had been o ered deals from other manufacturers to swap to their systems, but I really didn’t want to lose the lenses I feel so comfortable with. I’d tested out the H5D 50c in advance and loved it and its simplicity. So I was happy to make the switch, both from a user point of view and from a business perspective.”

Baptism of Fire
The baptism of fire – which came in the form of a boiling hot studio and intense working conditions – never worried Tim’s new camera, which came through the experience unscathed. “We had no issues whatsoever,” says Tim. “No matter how we used it – whether that be attached to a FOBA tripod head as normal or suspended upside down 15m above the car and being operated remotely. Having that sort of reliability and, more importantly, the con dence to push the equipment and crack-on at a fast pace really helped a huge amount.”

Tim and his team started out producing static shots of the car’s exterior. They used the H5D camera tethered to an Apple MacBook Pro laptop with images being fed directly back to a digital retoucher. The retoucher compiled the individual frames and veri ed in real time that everything needed for the nal image was in the bag, and it was safe to move on to the next shot. A highly e cient way of working, that enabled the brief to be tackled as quickly as was practicably possible. The most demanding shots were the overheads where we were looking down into the car, as the studio set-up did not allow a direct overhead viewpoint to be taken up,” Tim recalls. “Instead I had to work from a cherry picker – I climbed into it to set up the camera so that we were totally in the right position, lit the shot, then operated the camera remotely from the ground with the MacBook Pro.” Naturally – as with any car shoot these days there was a certain amount of post-production required to nish o the images. But although the futuristic background was CGI generated, the car itself was relatively unaltered. “Apart from the process of cleaning up the images to get rid of any last-minute marks, the post-edit work was kept to a minimum,” says Tim. “The fact that Pascal, my digital retoucher, was working on the les as they came out of the camera meant that once we’d nished the nal shot the post-production was already 90% complete.
I had overall control on the nal sweep, mainly to tie all the images together as a set once the CGI background had been added.”

By the end of the intensive four-day shoot 45 images had been completed: an incredible achievement considering how involved and complicated some of them turned out to be.
The success of the project is a testament to Tim’s considerable photography skills. His striking set of images was used to launch the Peugeot Fractal at the Frankfurt Motor Show.

CLIENT: Peugeot
LOCATION: Peugeot Design Centre,
Paris
PHOTOGRAPHY: Tim Wallace
PRODUCTION: CREAM Paris
ART DIRECTION: William Blanc
PRODUCER: Sophie Roger
1ST ASSISTANT: Peter Keyser
2ND ASSISTANT: Hugo Mapelli
DIGITAL ASSISTANT: Pascal Aubert – Scalp Art
CAMERA: Hasselblad H5D 50c CMOS LIGHTING: Arri

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

16
Apr
16

Mercedes McLaren SLR – Tallinn

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

This week commercial and automotive car photographer Tim Wallace was in Tallinn, Estonia, for the week to shoot the Mercedes McLaren SLR and instruct at the NIKON ‘I AM Photographer’ festival that is held in Tallinn each year.
During the week Tim gave a ‘Inspired’ lecture where he about his journey with the industry and photography over the last nine years as well and what motives him and what effected him and influenced him through that journey to make the choices he has made.
Tim then held a ‘Live Shoot’ with a pro group shooting the Mercedes SLR McLaren that was kindly provided by our friends at Mercedes Baltic Region

Some completed work that Tim created during the event workshop

 

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

A few behind the scenes from this event.

 

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Whilst in Tallinn Tim was invited to be one of the judges in the Nikon ‘I Am Photographer’ photographic competition where there were literally thousands of submissions from over 13 countries. Here is a very funny out take video that was made during the final interviews with the judging panel as they talk about their favourite image of the competition. This video was first published on I AM Photographer 2016 Festival Gala Award Ceremony on 9th of April in Tallinn


© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

19
Mar
16

Audi R8 Coupe V10 Plus – Inchcape Audi UK

Audi R8 V10 Coupe ,Car Photographer Professional of Ambient Life. Tim Wallace, R8, Audi R8, R8 V10

Audi R8 V10 Coupe ,Car Photographer Professional of Ambient Life. Tim Wallace, R8, Audi R8, R8 V10

This week commercial car photographer Tim Wallace spent some time getting to grips with Audi’s new R8 Coupe V10 Plus.
No model with the four rings is closer to motorsport, none is more striking and more dynamic. This is Audi’s second generation of its high-performance R8 sports car, the V10 mid-engine and a newly developed quattro drive give breathtaking driving performance, especially in the top-of-the-range version achieving 0 to 100 km/h in just 3.2 seconds.

A high-revving mid-engine with superior performance, a consistently lightweight construction concept and an extremely dynamic chassis with quattro drive system and fully variable torque control – this is what makes the R8 the sporty spearhead of Audi. The high-performance sports car has been newly developed from the ground up – it is more taut, more striking and more fascinating both on the race track and on the road.

Audi R8 V10 Coupe ,Car Photographer Professional of Ambient Life. Tim Wallace, R8, Audi R8, R8 V10

Audi R8 V10 Coupe ,Car Photographer Professional of Ambient Life. Tim Wallace, R8, Audi R8, R8 V10

Audi R8 V10 Coupe ,Car Photographer Professional of Ambient Life. Tim Wallace, R8, Audi R8, R8 V10

Audi R8 V10 Coupe ,Car Photographer Professional of Ambient Life. Tim Wallace, R8, Audi R8, R8 V10

Audi R8 V10 Coupe ,Car Photographer Professional of Ambient Life. Tim Wallace, R8, Audi R8, R8 V10

Audi R8 V10 Coupe ,Car Photographer Professional of Ambient Life. Tim Wallace, R8, Audi R8, R8 V10

 

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

23
Feb
16

Dubai – GPP2016 – Tim Wallace

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

This month saw Tim Wallace in Dubai as one of the lead instructors for GPP 2016.
The Gulf Photo Plus Event takes place each year and attracts thousands of people from across the region and also across the World to attend seminars and workshops as well as participate in live shoot events as well as enjoying the Expo that runs alongside throughout the week.

During the GPP 2016 event Tim held several classes;
The Power of Amazing Light – Class Based Talk (90mins)
The Art of Automotive (Car) Photography – Intermediate (2 day Workshop)
The Art of Automotive (Car) Photography – Advanced (2 Day Workshop)
Inspire – Innovate – Lead | A Business Seminar – Seminar

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Tim “This was my first time at GPP and I was invited earlier last year to attend and take part in this great event. I have to say that GPP is one of the best events of this kind that I have ever been involved with and the whole week is super organised which is a very good thing for people like me that are teaching and training because with seminars and live car shoots over days to complete there is a lot involved!”

“Over the course of the very intensive week I held several events as well as two sets of live car shoots, each lasting two days each covering lighting and photography from the studio to out on location with two different groups of people at differing levels. I had the pleasure of meeting some truly amazing people and making some new friends along the way, when your working with a group over two days you form relationships and get to know people, this is really important to me when I’m training as I think it helps to get to know people and understand their needs and aspirations so that you can help them achieve those within that time together.”

“I would also like to thank GPP themselves for all their help in getting all the equipment that I required for these classes as well as managing to organise me over $3m worth of subject cars to shoot, epic job guys!
Finally I have to say a huge thank you to my assistant in Dubai, Feroz Khan, who was quite simply amazing each and every day and was very much the glue that held our hectic and sometimes overwhelming schedule”
All BTS images here shown are provided by Feroz Khan, thank you !

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Some Great Feedback we would like to share

Guy Source – I just wanted to write and say how I much I enjoyed Tim’s class on Saturday and Sunday this week.
I’ve always loved cars and photography so putting the two together is quite something for me.
Tim had some really great stories about his life and is was fascinating to hear about his work and photography career to date.
I liked the way in which Tim worked, the way he set up the first car on each day in terms of lighting, position etc. The second car, we had to approach ourselves as a group which really helped us learn where we were going right or wrong.
I think I can truly speak for all in the class in that we have all progressed and learnt a great deal in a relatively short space of time and that it was worth every dirham!
Now I might need to turn this hobby of mine into something more serious, Tim has encouraged me and I am looking forward to his ‘Inspired Business’ seminar on Thursday.
Special thanks also goes to Feroz for being a top right hand man to Tim and us all on both days. I do hope to see Tim back in Dubai again after this years GPP event.
Thanks to all at GPP who helped organise this. What you are all doing is great.

 

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

23
Feb
16

Professional Photo Magazine – Interview Feature

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

 

This months edition of Professional Photo Magazine is now available and has a feature interview with Professional Commercial Car and Automotive Photographer Tim Wallace. The article centres around Tim’s work and a shoot that he did for Peugeot at their Paris Design Centre for their new concept car, the ‘Fractal’.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

BEHIND CLOSED DOORS
Photography ©TIM WALLACE
Interview by TERRY HOPE

The motor industry is notoriously secretive about its new models, so when Tim Wallace was asked to picture Peugeot’s latest dream machine it was no surprise that the job required total discretion…

Tim Wallace is used to working around the sometimes meticulous requests of the motoring industry. In his time he’s tackled full-on commissions for the likes of Jaguar Land Rover, Mercedes and Morgan, as well as shooting for some of the world’s most iconic brands,
such as Lamborghini, Aston Martin and Ferrari in Europe, and Dodge, Chevrolet and Mustang in the US.
He thrives on the pressure and has the accolades to prove it: honours include being named International Commercial Advertising Photographer of the Year and UK Motor Industry Professional Car Photographer of the Year, confirming his reputation as one of the best
in the business. One of the things anyone shooting pictures for the car industry realises very quickly is that there is so much competition between the various brands, and such an insatiable demand from motoring enthusiasts to hear about fresh models as soon as possible, that there’s often a high level of secrecy required to ensure that the latest launches aren’t revealed to the world before the manufacturer intends.

So in many ways it wasn’t a huge surprise for Tim, having been approached by Peugeot last summer to produce a massive international campaign for its latest ‘Fractal’ electrically powered concept car, that he learned the latest shoot was to be carried out strictly behind closed doors. There was a slight problem with this stipulation, however: at the time France was in the middle of a heat wave, and the crew realised very quickly that this was going to become a pressure-cooker job in more ways than one. The temperature in the city was around 35°C, and behind those secretive closed doors – with huge Arri continuous studio lights pumping out still more heat – it quickly climbed to over 42°C at times. Almost unbearable on occasions.
“Everything has to be done as discreetly as possible to avoid images of the car leaking out,” says Tim. “This was why we were asked to undertake the shoot in the Peugeot’s own in-house studio, which is situated in the middle of their plant in Paris. Everything was so hush-hush that the Fractal even arrived on set under a cover so that no one living in the flats near the location would
have the chance to see it. We also had just a very short window of opportunity in which to work – only four days. The team was working for over 12 hours at a time on occasions.
“But it was all worth it from my point of view because Peugeot is a great client and its design team is very strong indeed. It has great vision for how it wants to sculpt the photography around the product and branding. It’s all very much about emotion, so when they
first approached me – through their production company – it was a very quick fit from a style point of view.”

tim wallace car photographer interview uk 2

Planning the shoot

With any type of worldwide campaign it’s crucial to ensure that everything is planned and worked out well in advance, so that during the critical days of actual shooting the team is free to concentrate fully on creating and producing the photography that’s required.
The brief was to shoot the concept car in a way that showed off its technology and its revolutionary use of sound within the interior controls. Each shot was based on its final position within a CGI sound- based scene and carefully pre-agreed using visuals.
“I was very lucky to have Paris-based Cream Production taking control for this shoot,” says Tim. “The team there is both dedicated and vastly creative. Having such a well-organised production house involved really helped to make sure that we were able to achieve the very best result possible for the client. Even with the huge amount of work to get through it was always a great atmosphere – very much a team effort with everybody pulling together for the common goal.

“I worked with my two lighting assistants, Peter and Hugo, who were both totally amazing and fully committed to making sure we got the best results possible. As with any lighting shoot you hit issues and problems that need to be resolved, and that again is where teamwork comes into play. I think we had a few moments when Hugo was literally using his own body weight to anchor the floating ceiling, while Peter ran round trying to switch lighting out that was quite literally on the point of exploding because of the heat.” Given the tight timing and high pressure it might not have been the best of times to switch over to a new camera, but Tim decided that this was an assignment perfectly suited to the strengths of the Hasselblad H5D 50c. “I’ve been a Hasselblad user for the last seven years,” he says. “I appreciate the reliability of the system but most of all I love the lenses, and over time I’ve built up quite a selection. When I looked to change my H3D it was an easy choice: I was looking for a camera that came with the advantage of a CMOS sensor and could make best use of my existing equipment on the same platform.
“I shoot a lot in the studio using powerful dedicated lighting, so low ISOs are usually fine, but the higher ISO speeds that the CMOS sensor brings meant I would be able to use the same camera for lighter, editorial type work in available light conditions. Previously I’d have had to shift back over to a DSLR platform for that. “I had been offered deals from other manufacturers to swap to their systems, but I really didn’t want to lose the lenses I feel so comfortable with. I’d tested out the H5D 50c in advance and loved it and its simplicity. So I was happy to make the switch, both from a user point of view and from a business perspective.”

tim wallace car photographer interview uk 3

Baptism of Fire

The baptism of fire – which came in the form of a boiling hot studio and intense working conditions – never worried Tim’s new camera, which came through the experience unscathed. “We had no issues whatsoever,” says Tim. “No matter how we used it – whether that be attached to a FOBA tripod head as normal or suspended upside down 15m above the car and being operated remotely. Having that sort of reliability and, more importantly, the confidence to push the equipment and crack-on at a fast pace really helped a huge amount.” Tim and his team started out producing static shots of the car’s exterior. They used the H5D camera tethered to an Apple MacBook Pro laptop with images being fed directly back to a digital retoucher. The retoucher compiled the individual frames and verified in real time that everything needed for the final image was in the bag, and it was safe to move on to the next shot. A highly efficient way of working, that enabled the
brief to be tackled as quickly as was practicably possible. “The most demanding shots were the overheads where we were looking down into the car, as the studio set-up did not allow a direct overhead viewpoint to be taken up,” Tim recalls. “Instead I had
to work from a cherry picker – I climbed into it to set up the camera so that we were totally in the right position, lit the shot, then operated the camera remotely from the ground with the Macbook Pro.”
Naturally – as with any car shoot these days – there was a certain amount of post-production required to finish off the images. But although the futuristic background was CGI generated, the car itself was relatively unaltered. “Apart from the process of cleaning up the images to get rid of any last-minute marks, the post-edit work was kept to a minimum,” says Tim. “The fact that Pascal, my digital retoucher, was working on the files as they came out of the camera meant that once we’d finished the final shot the post-production was already 90% complete. I had overall control on the final sweep, mainly to tie all the images together as a set once the CGI background had been added.” By the end of the intensive four-day shoot 45 images had been completed: an incredible achievement considering how involved and complicated some of them turned out to be. The success of the project is a testament to Tim’s considerable photography skills. His striking set of images was used to launch the Peugeot Fractal at the Frankfurt Motor Show.

tim wallace car photographer interview uk 4

ISSUE 116 PROFESSIONAL PHOTO 069
CLIENT: Peugeot
LOCATION: Peugeot Design Centre, Paris
PHOTOGRAPHY: Tim Wallace
PRODUCTION: CREAM Paris
ART DIRECTION: William Blanc
PRODUCER: Sophie Roger
1ST ASSISTANT: Peter Keyser
2ND ASSISTANT: Hugo Mapelli
DIGITAL ASSISTANT: Pascal Aubert – Scalp Art
CAMERA: Hasselblad H5D 50C CMOS
LIGHTING: Arri

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™




Ambient Life Online

A selection of other online sites that offer a look into the work of UK Professional Photographer Tim Wallace.

www.ambientlife.co.uk


Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life.
An award winning photographer he is probably best known for his commercial car and advertising work.

Tim works with many well known brands and clients such as Aston Martin, Land Rover and Kenwood in the US, and has recently been named as one of the ten photographers to be selected by Hasselblad for the quality of his work and creative vision to represent their new 'Pro Team' to be launched in 2010.

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