21
Aug
16

Welcome New Client Pall-Ex

Tim Wallace Professional Car and Truck Photographer of Ambient Life. Clients Pallex, Dennis Trucks, NFT, Cullina and specialising in high end commercial truck photography and logistics photography

Tim Wallace Professional Car and Truck Photographer of Ambient Life. Clients Pallex, Dennis Trucks, NFT, Cullina and specialising in high end commercial truck photography and logistics photography

Several months ago AmbientLife photographer Tim Wallace was approached by Hilary Devey’s (Ex Dragons Den Entrepreneur) marketing team to look at a large project to totally transform and create a library of dynamic image assets that would be used in the build of a brand new global website for her Palletised Freight Distribution Company Pall-Ex. Tim spent 3 days this week working through the project with the Pall-Ex team to deliver a spectrum of photography that will now be implemented into a new corporate global site for the company expected to launch in October this year.

Hilary Devey made her fortune launching Pall-Ex, a palletised freight network. Launched in 1996, Pall-Ex was the third palletised goods distribution network to be launched in the UK. It was based on the well-established hub and spoke express parcels distribution model.
Pall-Ex handles around 8,000 palletised consignments through its Leicestershire hub each day. The Pall-Ex Group vision is “to become the leading pan-European palletised freight distribution network,” and to this end, the business is currently seeking prospective Principal National Partners in Turkey, Scandinavia and Germany. The realisation of this network will substantially reduce freight costs, ensure consistency of service across Europe and better enable trade with the fast growing Asian markets and the rest of the world.

The company has seen a great deal of new system implementation and growth over the last few years, they are working hard to expand their european network and in so doing chose recently to make a further investment into their online presence and website. Tim was contacted a few months ago with a outline of the project and AmbientLife took the brief onboard and the planning began. Like any logistics or distribution business it is a fast paced and 24 hour operation so a great deal of planning and preparation was required to tie together all the key elements to be captured across the project. Tim was chosen for the project not just because of his own unique style to transport related photography work but also for his experience working within these business types, understanding the client needs in regard to the brief is important but also Tim has a firm understanding of the real time operational requirements and how to work best within those to achieve the photography to fulfil the brief fully.

Tim Wallace Professional Car and Truck Photographer of Ambient Life. Clients Pallex, Dennis Trucks, NFT, Cullina and specialising in high end commercial truck photography and logistics photography

Tim Wallace Professional Car and Truck Photographer of Ambient Life. Clients Pallex, Dennis Trucks, NFT, Cullina and specialising in high end commercial truck photography and logistics photography

The driving force of Hilary Devey
Nobody could accuse former BBC Dragon and multi-millionaire freight entrepreneur Hilary Devey of having success handed to her on a plate. While working as a clerk at a freight delivery firm, she overheard one of the drivers complain that he would have to wait until morning to fill his lorry with enough cargo to justify driving to his destination. This inspired her to found freight distributing company Pall-Ex in 1996, which got drivers to pool their freight, making distribution quicker and easier. After being refused funding, she sold her house and car to finance the business, which ultimately netted Hilary her first million at the age of 40. Today, the business is worth an estimated £100million. In 2013 she was awarded a CBE for her services to the transportation industry and to charity. She has also had a varied TV career, going undercover on the Secret Millionaire and appearing on two series of Dragons’ Den.

dragons den

Tim -“This has been a really enjoyable project to be a part of and its always great to take on a brief like this where you literally have a blank canvas to work onto. Pall-Ex has a super marketing team as you would expect and the whole project was planned out over a quite short period of time with everybody working together as a team on the shoot. We did have quite a lot of material to get through to produce the required assets for the new global Pall-Ex website and we all are really looking forward too seeing that go live shortly. The shoot itself was split over different sections that concentrated on the core elements of the business and its model. We began shooting on a UK proving ground to allow myself to shoot and create the dynamic truck shots, all of this being shot from a moving chase vehicle where I was harnessed in shooting back onto the target tractor trailer unit as we moved around the proving ground circuit. Shooting chase is never easy but its something that I have been doing now for a great many years and with cars its reasonably straight forward to get the target vehicle and chase in the right positions. With large tractor trailer units it is another matter and there is a lot of two way radio traffic going on as well as hand signals from time to time to try and ensure that we get the vehicle up to the correct shoot speed and in the correct position to shoot before we run out of track, these vehicles are not rapid on acceleration so planning and knowing what your limits are are very important indeed. Following our work on the proving ground we then looked at warehousing through to actual process and delivery before picking up on some ‘lifestyle’ type work around key staff and area’s such as customer service to ensure that our client had a ‘real human’ face to the business and to represent in the best way the excellent service and support that they offer.”

Tim Wallace Professional Car and Truck Photographer of Ambient Life. Clients Pallex, Dennis Trucks, NFT, Cullina and specialising in high end commercial truck photography and logistics photography

Tim Wallace Professional Car and Truck Photographer of Ambient Life. Clients Pallex, Dennis Trucks, NFT, Cullina and specialising in high end commercial truck photography and logistics photography

Tim Wallace Professional Car and Truck Photographer of Ambient Life. Clients Pallex, Dennis Trucks, NFT, Cullina and specialising in high end commercial truck photography and logistics photography

Tim Wallace Professional Car and Truck Photographer of Ambient Life. Clients Pallex, Dennis Trucks, NFT, Cullina and specialising in high end commercial truck photography and logistics photography

Tim Wallace Professional Car and Truck Photographer of Ambient Life. Clients Pallex, Dennis Trucks, NFT, Cullina and specialising in high end commercial truck photography and logistics photography

Tim Wallace Professional Car and Truck Photographer of Ambient Life. Clients Pallex, Dennis Trucks, NFT, Cullina and specialising in high end commercial truck photography and logistics photography

Tim Wallace Professional Car and Truck Photographer of Ambient Life. Clients Pallex, Dennis Trucks, NFT, Cullina and specialising in high end commercial truck photography and logistics photography

Tim Wallace Professional Car and Truck Photographer of Ambient Life. Clients Pallex, Dennis Trucks, NFT, Cullina and specialising in high end commercial truck photography and logistics photography

Tim Wallace Professional Car and Truck Photographer of Ambient Life. Clients Pallex, Dennis Trucks, NFT, Cullina and specialising in high end commercial truck photography and logistics photography

Tim Wallace Professional Car and Truck Photographer of Ambient Life. Clients Pallex, Dennis Trucks, NFT, Cullina and specialising in high end commercial truck photography and logistics photography

Tim Wallace Professional Car and Truck Photographer of Ambient Life. Clients Pallex, Dennis Trucks, NFT, Cullina and specialising in high end commercial truck photography and logistics photography

Tim Wallace Professional Car and Truck Photographer of Ambient Life. Clients Pallex, Dennis Trucks, NFT, Cullina and specialising in high end commercial truck photography and logistics photography

Tim Wallace Professional Car and Truck Photographer of Ambient Life. Clients Pallex, Dennis Trucks, NFT, Cullina and specialising in high end commercial truck photography and logistics photography

Tim Wallace Professional Car and Truck Photographer of Ambient Life. Clients Pallex, Dennis Trucks, NFT, Cullina and specialising in high end commercial truck photography and logistics photography

26
Jul
16

Viva Las Vegas 2016

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Las Vegas 2016

Photoshop World Vegas each year is the place to be as some of the worlds top photographers converge on Las Vegas to take part in the event which has now grown to be one of the biggest in the world. Tim is amongst those invited each year to be an instructor at the event where he gives a wide selection of classes including business talks in relation to the world of professional commercial photography, lighting classes, special pre con events, and performs a live car shoot on stage within the convention centre at the Mandalay Bay Resort.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Photoshop World is held in summer each year with the annual event through KelbyOne and sponsored by Adobe.
The event is truly massive and attracts people from quite literally all over the globe, with the driving force behind this show spectacular being KelbyOne.
It is the place to be if your want to learn from some of the top photographers in the World today, all under one roof in this spectacular event that offers 3 days of shows and on stage seminars, get to meet the instructors off stage, special events and parties in the evening and one of the worlds biggest Expo events all in the desert city on Las Vegas. “What happens in Vegas, usually ends up on YouTube!…”

Photoshop World is where creative people from all walks of life come to take part in affordable, hands-on learning that can’t be found anywhere else. Gaining valuable, real-world experience from innovative instructors, while building camaraderie amongst creatives with shared passions. From beginners to experts, teachers to students, hobbyists to professionals, this is place where everyone is invited to share, network and engage in a welcoming community.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Tim’s History with KelbyOne
Tim has been a KelbyOne instructor for several years now and over in the US Scott Kelby described Tim as one of the most influential car photographers in the World today and Tim was invited to the US by Kelby and with their filming and production crew produced a set of one hour long video tutorials that cover the in-depth aspects of the lighting of cars in photography, Tim’s the approach to a shoot and the issues and solutions that can arise in different situations and working with just available light effectively. These video seminars are available online through KelbyOne.

The video seminars have since proved a huge success and have received some great feedback from the tens of thousands of professional and amateur based viewers Worldwide that have used them to help them understand items from new lighting techniques to how to look at a scene and work to build up for a more atmospheric photographic capture. The videos also look at working with just one light for those that wish to try out and experiment in this field but have limited equipment available as well as some dedicated photoshop retouching and digital processing classes. Tim is now a regular guest at Kelby and continues to build on the catalogue of training videos available through his dedicated area on the Kelby site where he is one of the featured instructors in the World alongside some of the biggest names in the photography today such as Joe McNally and Jay Maisel.
You can also find 2 in depth interviews lasting over 1 hour each with Tim talking about the business side of the industry from setting up and first things to think about, through to client strategies and effective quoting as well as a second 1 hour video interview where Tim talks about what inspires him today and talks through the journey that led him to where he is today.

Want to see Tim’s video seminars today?
Visit KelbyOne where all Tim’s courses are available online to view Tim Wallace – KelbyOne Training Instructor

9 in-depth lighting, photography and technique video classes now available with over 10 hours of material to view

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™
y’ of Tim Wallace™

11
Jul
16

Welcome to New Client Cox Powertrain Ltd

banner cox

This week we would like to ‘officially’ welcome a new client to AmbientLife, Cox Powertrain Ltd. Our relationship with Cox Marine actually began a number of months ago and photographer Tim Wallace has been working closely with the company as they prepare to launch a brand new revolutionary marine engine into the Worldwide market in 2018. Because of the nature of the some of the photography that Tim has already shot for our client we were unable to mention or show any of that work and indeed the engineering side of the photographic work that Tim has completed will remain under embargo until late in 2017.

Tim has been working alongside Cox Powertrain Ltd again this week and this latest shoot was across a few days and was very much centred on the human element of the business as well as capturing the full size prototype of the new CXO300 engine casing. We can show you this as this has been recently on display at marine events across the world such as the Cannes Yachting Festival last month. We look forward to working very closely with Cox Marine over the following two years as they prepare for the worldwide launch to the marine sector of an truly inspirational and innovative new engine design.

CXO300 DIESEL OUTBOARD

A DREAM THAT BEGAN IN FORMULA 1

The Opposed Piston Engine concept was conceived by Formula 1 motor racing designer David Cox, who founded the British company in 2008. His vision to develop a low weight, high power, single fuel diesel engine with worldwide and multi-market applications, is now moving closer to reality. Cox Powertrain has taken recognised engineering concepts and combined them to create a compelling patent position.

The CXO300 engine has increased responsiveness, fuel efficiency and heightened safety that are all combined in an engine that outperforms conventional diesels. Its reduced size and weight belies the power from a four cylinder, eight piston supercharged 2-stroke diesel engine that weighs in with an impressive 300hp. A 3.6 litre capacity and reduced mass means there is no compromise on power compared to conventional diesels of similar power output, as well as being more efficient and safer to store than comparative output gasoline engines.

Power 300HP – The highest power density diesel outboard engine ever developed
Weight 300KG – Equivalent to petrol outboards of same power
Lifecycle 5000HRS – Equivalent to diesel inboards of same power

LIGHT WEIGHT, POWER DENSE

Pioneering motor sport engineer David Cox took his Formula 1 concept of opposed piston architecture and was the first to apply it to a marine outboard engine. The result is the same power density in a smaller, lighter package as the CXO300 provides all the power of a diesel inboard with the convenience and flexibility of an outboard.

automotive car photography

automotive car photography

automotive car photography

automotive car photography

automotive car photography

automotive car photography

automotive car photography

automotive car photography

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

11
Jul
16

Out of Chicago 2016

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Last week Car and Commercial Photographer Tim Wallace was invited to be a key speaker at the ‘Out of Chicago’ Conference.
The event attracts people from all over the USA and other worldwide countries and is a very popular three day event held at the Central University in downtown Chicago.

Tim – “This was my first time at OOC and also my first time in Chicago, the event itself is really great in the fact that it is very focused on what it offers and there is a real sense of community throughout the three days. I had a Pre Con seminar on business and also gave talks on what inspires me to drive forward with my own career as well as also hosting some smaller one hour sessions both on business and as part of a panel group on how photographers can make money from their work in the current markets. As part of my schedule I also gave a special live shoot seminar at a luxury car dealership in downtown Chicago with a McLaren to walk a select group of people through lighting and shooting automotive work in some situations that are not always ideal and how to cope with that. The whole;e event was a huge success and the feedback I have received since has been really great to see. Its good to know that these events both inspire and help people both in their own businesses as well as with their photography. I am looking forward to being part of future events both in Chicago and also in other area’s where the event will be held such as New York and Maine.”

Some BTS from the event as well as some interviews that Tim gave while he was in Chicago

Motivation and shooting style with Tim Wallace: OOC Podcast Episode 44

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Link to Out of Chicago 2017 early bird registration.

Link Out of New York 2016 info.

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

04
Jul
16

Hungry Eye – Volume 4 Issue 1

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Hasselblad – Masters At Work Feature

Available at http://hungryeyemagazine.com/issues/vol-four-issue-1/

This week Hungry Eye Magazine launched its latest issue that has a feature on Hasselblad reaching their 75th anniversary.
The feature discusses the history of the company and its infamous camera’s, words from photographers such as TIM WALLACE, TOM OLDHAM, and GERED MANKOWITZ as well as featuring some images of vintage Hasselblad camera models that we provided for the Magazine from Tim’s own personal collection of Hasselblad film camera’s.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

TIM WALLACE
The work of commercial and automotive car photographer Tim Wallace is often described as dramatic and conceptual, it is well regarded and received both by commercial clients and within the advertising industry itself and has lead to awards such as; International Commercial Advertising Photographer of the Year and UK Motor Industry Car Photographer of the Year.

A Hasselblad user since before his teens, Tim explains what Hasselblad means to him.

“In many ways Hasselblad sits at the core of my business, it is my weapon of mass creativity.
I’ve been shooting on Hasselblad since I was 12 years old, starting with the epic Hasselblad SWC, which I still have and still shoot on even today for my own personal work. Today within my competitive field of commercial photography client demands are high and having the right equipment is essential. I only really care about three things, Reliability, quality of output and my lenses. I have worked with my current digital bodies professionally for 10 years, such as the current H5, in temperatures between –15c and +48c without a single failure and that is a very important aspect of making the choice to stay on the Hasselblad platform as I often need to shoot in very difficult conditions on locations around the world. Knowing that I can totally rely on my equipment delivering what I need is crucial on a big campaign shoot. I recently shot the new prototype for Peugeot in their studio at the Peugeot design centre in Paris, ready for launch at the Frankfurt Motor Show. The shoot lasted 4 days in studio with temperatures reaching 48c as we had a heat wave in Paris at the same time. The camera performed flawlessly and its knowing that I can have that con dence in the equipment means that I can focus on being creative and getting the campaign shot. Sure, over the years I have been asked to try other platforms but for me, personally I will continue to use what I am most comfortable with. I also would say that I could not let go of my lenses, the Hasselblad lenses and the quality of those optically play a key part in that decision too.”

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

12
May
16

Welcome to new Client The Cartwright Group and a new Agency collaboration with Marketecture.

This week we would like to welcome both a new client, in the form of The Cartwright Group, and a new Agency collaboration with Marketecture who are based in MediaCity UK. Commercial photographer Tim Wallace was shooting the first stage of work for The Cartwright Group who are a UK based firm that deal with commercial vehicles across a field of area’s such as conversions, fleet services and parts.

Our first work for The Cartwright Group was based around their ‘conversions’ sector, a new division of their group that launched recently.
This latest development by Cartwright will capitalise upon the strength of the Cartwright brand and especially the company’s advanced engineering skills.
Cartwright Conversions Ltd aims to become a major player in the industry, particularly serving the utilities, construction, civil engineering, rail and telecommunications markets, and is confident its flexible approach will enable the new company to swiftly make its mark in this growing specialist sector. The shoot that Tim did for the group was based down at the Junction 11 studios near Banbury and utilised a recent conversion by Cartwright for The London Ambulance Service.

We look forward to working closely over the coming year with The Cartwright Group and The Marketecture Agency who are the creators of the groups new visual identify as they strive to take the brand forward.

AmbientLife are also delighted to be on team with Marketecture on this project and we also look forward to working together creatively across different projects and clients in years to come. Marketecture is a 100% focused B2B marketing agency based at MediaCityUK, Manchester. They live and breathe B2B marketing support for businesses both large and small, with clients based around the UK, in Europe and as far away as San Diego and Singapore. A expertly formed team of over 20 marketing, digital and creative professionals, many with a ‘big’ agency background who now enjoy a more hands-on approach to life. Its for to say that they really know their B2B onions and love collaborating with like-minded businesses.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

11
May
16

Scott Kelby US – Feature Interview

Evolution – Growing without loosing direction

Today a feature interview with commercial photographer Tim Wallace was made live on Scott Kelby’s website in the US
In the interview Tim talks about his journey over the last 6 months to evolve his own work ready for a changing market and how he approached that.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Evolution – Growing Without Losing Direction

Scott Kelby Website
You can read the interview directly on Scotts website Here

Next year will mark my business celebrating its 10th year, and it has been a roller coaster that’s for sure. It all started at my dining room table with a blank sheet of paper, no knowledge at all of Photoshop, and no clients. From there I mapped out a company called AmbientLife that I wanted to create, a business that would be based around high end transport and high end prestige cars.

When I first started out the research phase, lots of people said I didn’t have a chance because I was too old to be starting a totally new career, I didn’t live in London, and even a few that said I would need to change my style of photography because my own natural style was, “Too dramatic and artistic,” to be commercial. I had a pretty good knowledge of business having worked in high level management positions in blue chips. I also had a background before that serving in the Royal Marines which gave me the greatest edge, the belief that I could achieve and conquer anything if I pushed myself hard enough and trusted myself not to be afraid to be “different.”

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So things are all great and everybody is smiling… And that’s great, but for me it was time for a change. It felt like it was time to push out and allow my business and style to evolve more. This might seem a little strange to some people because, why change a formula that’s working?

The simple hard fact is that the world never stays the same, markets change, politics change and industries change. Even though I am a commercial photographer, I am also a businessman, so I keep a close eye on what’s happening around the world and take note of things that can change or affect the industries and sectors that I work in. The most effective business models are those that ‘lead the way’ and those that ‘recognize change’ and are not afraid to adapt to it and be prepared for it. Apple probably being one of the most famous examples of this.

The high end car market is going through change, this is brought on by exchange rate changes globally, unrest politically in some regions of the world and also the changes that we have seen in oil, its cost, and the downturn in profits for those areas involved in producing it. All these factors will have an impact.

So I’m just a photographer, why should I care?
Well I guess that’s the key message here; being a photographer is great, and if it’s your passion and even your natural gift in life then it’s a superb space to exist in. But you also need to make a business work, and good business comes from knowing your market and having the right cassette in your head to deal with it. It’s about knowing how to ask yourself the right questions and it’s also about being able to be honest enough with yourself that you will answer yourself honestly.

I have been talking about this ‘journey’ in my business talks at Photoshop World with KelbyOne for a few years now. Every time I do they get massive positive feedback and requests for bigger and longer seminars on this ‘massive’ subject. This year I will be in Vegas and will be actually doing a whole workshop on this to talk through the process, but also the mindset of how to approach this. I can’t tell you all the answers, but I can help you to understand what the right questions are that you need to ask yourself and base your business development on.

I’ve been doing live shoot seminars for years now across the world from the US to the deserts of Dubai. It’s great to help people understand how important lighting can be, and also how lighting and your style of lighting can impact so much on the overall feel to your actual visual style. One thing that has grown massive over the last three years from a seminar point of view is the whole conversation around ‘succeeding’ and understanding your path as a working photographer.

You see, the thing here is that we invest a huge amount of our lives in creating the very best work that we can, we love it, it’s our passion, it’s our purpose, it’s what drives us. It’s that thing that makes us feel like a kid on Christmas morning to get out there and do a great shoot of something that we love. If you can learn to match that passion and drive with your business side, then you achieve one HUGE thing moving forward… You take control of your future rather than letting commissions dictate what you are shooting and how that’s being presented. One of the most important factors for a photographer’s work is your style. This is yours, nobody but you can create it. And only you can take that and grow and evolve it into what you ‘feel’ that it should be next.

It’s based on your view of the world and how you record what you see in front of you. It’s based on your imagination, and it’s also based on all the things in your life that influence you. What I mean by the last part there is that I believe that photography is in some ways a view inside your own mind. It’s guided by choices that you make, and these in turn are a result of things that influence you and your attitudes. When I am traveling to a gig, I will often listen to music; music I choose that gets me into the right frame of mind for the type of shoot that I am about to take on. I work hard to remove as many negative influences and people from my day to day world, “mood hoovers” is the affectionate term I use to refer to such people😉

Your personal life, and what is contained within that, can duly have a massive impact on your work, its growth and its creativity. In October last year I got married to the love of my life, my wife Angela. We were married in a 17th century castle in the Highlands of Scotland, a setting that’s been used a few times in Bond films… the irony!

Anyway, we had a perfect day in every way and we have an amazingly happy and stable life. My wife works really hard at what she does and we respect each other’s stresses and commitments to our career roles. She is my rock but she’s also my best friend. When you’re a photographer, especially in the early years, having that support can make a massive difference to the probability of you driving yourself forward and succeeding in the way you want to.

So how did I decide what ‘Evolution’ was required?
If I’m honest, and people who know me know that I say things as they are, a little too much sometimes… But this was a lot harder than I first thought. So I found my own way by first starting to look at my entire work to date as a single body of work. What was my strongest work? What did I have a natural ability or infinity to shoot? And where were the gaps…?

Over the recent years a huge amount of my work has been location based. It’s popular, and one epically huge point here that I want to make is that you can ‘evolve’ without losing or moving away from what you’re good at or what is popular. Think of it as having a guitar with only three strings… You’ve learned over the years to bang out some pretty awesome tunes on that and people love them, but its time to maybe get another two strings and see what you can do with those added!

My approach to look at my work was to force myself to put together a body of just 40 pieces of work that I would then use to have a bespoke portfolio book made from. This book would then be used in subsequent months when I was in meetings with new clients and also agencies as I pushed forward into new ground with new clients. WOW that’s a tough thing to do, and after about 3 days I started to see the gaps, my interiors work was okay but not driven forward that well compared to the other work. I have a reputation for being able to shoot detail really well and the interiors usually come off the back of doing that. But I hardly ever did any shoots that were just based on getting amazing interiors.

It also became very apparent to me that I was really spending all my time out on location, and whilst I had spent time ‘in studio,’ it was only about 10% of what I was doing. The result of this is that whilst my studio work was on the money for what the clients wanted for their brief, I had not really explored enough of this part of my work to develop my own unique style around it. A big reason for this is that I was shooting a massive amount of work for Aston Martin, and indeed many people had started to refer to me in magazine interviews as ‘the guy that shoots all the Astons…’ Hey, I know there are worse things in life, but this was a driving factor that was stopping me evolving to some degree. Last year I made the radical decision to back away from Aston. While that might may seem like madness, it has been the very best thing that I ever did.

Over a period of months between client commissions I pushed myself hard to plug the gaps that I felt were there. I spent a lot of time in studio developing my own work, but also most importantly developing my own lighting techniques so that my work was ‘different’ than other work that was shot in studio. There is no point at all in just trying to reproduce what somebody else does no matter how well you do it. You need to own it, make it yours and do that in such a way that people will look at it and think of you.

Agencies looking to commission high value shoots for campaigns are 90% looking for ‘style’ when they view work from photographers. They want to see your view of the world and if it’s something that fits in with what their vision is for the campaign. If it is, then it’s a no brainer that the shoot is heading your way and costs etc have little impact, as long as it’s nothing silly of course!

I also spent time investing in my BRAND. I designed and had my portfolio book handmade after sourcing all the materials, and that has been a very worth while investment because my brand has to give out the right message. Agencies and clients need to feel that I really care about what I do and how I produce it. It’s true that they are hiring you to shoot photography for them sure, but it’s also very important to understand that they are investing in YOU…

My 2016 Portfolio book became a reality and is made of the finest materials, all of which have some relevance to my industry. It’s a pretty big beast, but when it lands on an art directors desk it’s like an event opening it (that’s a quote from 3 recent art directors). It’s that sort of message exactly what I wanted to send so for me I am really happy with that.

Updating a portfolio once a year is not enough for me. I’m busy, and whilst some of my work is under embargo because of the nature of what I shoot, there is plenty that is not. Every quarter I update a digital version that can be mailed anywhere in the world as a link, as a PDF book or whatever is required. It’s a carbon copy of the physical book but it’s updated as the year progresses and I shoot more and more work. Clients and agencies absolutely love this because not only does it keep them up to date with what you’re doing and how your work is moving forward, but its also gives them insight into the fact that you are ‘a very busy boy’ and you’re in demand. That is a key factor and it’s also related to human nature, but the fact is that if you are busy and people are chasing you for shoots, then you become more desirable.

Remember…
Your Professionalism is your logo

Your Personality is your business card

How you make your clients feel is your Trademark

The whole human nature thing is pretty big for me, and it’s something that I talk about a lot in my business seminars because it not only allows you a better understanding of yourself truthfully, but it also give you ‘superpowers’ when it comes to negotiating and winning contracts. If you want to hear more, then you are going to need to join me at Photoshop World in Vegas for my Business Workshop😉

The last 8 months…
In the last eight months several things have happened, and I would like to think that has been because I took control and allowed myself the time to evolve.

I’m taking on a lot more new clients, I’m doing more diverse and interesting work that is pushing me both creatively and technically, and also the business returns on that mean that I am pulling in more revenue as I grow.

I am finding my own unique approach to shooting studio based work. I am also finding that having those ‘extra strings’ is really paying dividends with both my current clients, and also new ones that are seeing this for the first time. Agencies are recognising that I have the ability to ‘bang out some new tunes’ whilst maintaining my own unique style, and, most importantly, stay focused on a continued direction for my brand and my business.

Finally I am finding the time to shoot for myself, shoot personal projects, and experiment with things. Photography may well be my business and my living, but it’s also a passion. I still get a massive amount of fulfillment from just getting out there and shooting stuff for no other reason apart from finding out what that looks like shot!

The road ahead…

The Last Word…
Thanks for reading through my blog, and I hope its been entertaining and perhaps some of it will open up a few questions within your own life that you may have been thinking about. If you would like to learn more about lighting cars in different ways or hear me talk about business and what inspires me, then you can do so right now by hoping over to KelbyOne where I have 7 video seminars and 2 interviews recorded for those that can’t make it to live events. I hope these help you guys.

If you are planning on attending PSW 2016 in Vegas then it would be great to see you there and if you would like to attend my Business Workshop then see you there!

Whatever you do, be passionate about it, believe in yourself and what you can achieve, and above all else accept that ‘failure’ is just part of the learning process and it’s moving forward that counts!

I think you can always tell the size of a man by the size of the things that bother him…

Stay positive, be mindful of the things that influence your space in this world and if you really want to do something, go out there and get it with all you have!

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™




Ambient Life Online

A selection of other online sites that offer a look into the work of UK Professional Photographer Tim Wallace.

www.ambientlife.co.uk


Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life.
An award winning photographer he is probably best known for his commercial car and advertising work.

Tim works with many well known brands and clients such as Aston Martin, Land Rover and Kenwood in the US, and has recently been named as one of the ten photographers to be selected by Hasselblad for the quality of his work and creative vision to represent their new 'Pro Team' to be launched in 2010.

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