11
Jul
16

Welcome to New Client Cox Powertrain Ltd

banner cox

This week we would like to ‘officially’ welcome a new client to AmbientLife, Cox Powertrain Ltd. Our relationship with Cox Marine actually began a number of months ago and photographer Tim Wallace has been working closely with the company as they prepare to launch a brand new revolutionary marine engine into the Worldwide market in 2018. Because of the nature of the some of the photography that Tim has already shot for our client we were unable to mention or show any of that work and indeed the engineering side of the photographic work that Tim has completed will remain under embargo until late in 2017.

Tim has been working alongside Cox Powertrain Ltd again this week and this latest shoot was across a few days and was very much centred on the human element of the business as well as capturing the full size prototype of the new CXO300 engine casing. We can show you this as this has been recently on display at marine events across the world such as the Cannes Yachting Festival last month. We look forward to working very closely with Cox Marine over the following two years as they prepare for the worldwide launch to the marine sector of an truly inspirational and innovative new engine design.

CXO300 DIESEL OUTBOARD

A DREAM THAT BEGAN IN FORMULA 1

The Opposed Piston Engine concept was conceived by Formula 1 motor racing designer David Cox, who founded the British company in 2008. His vision to develop a low weight, high power, single fuel diesel engine with worldwide and multi-market applications, is now moving closer to reality. Cox Powertrain has taken recognised engineering concepts and combined them to create a compelling patent position.

The CXO300 engine has increased responsiveness, fuel efficiency and heightened safety that are all combined in an engine that outperforms conventional diesels. Its reduced size and weight belies the power from a four cylinder, eight piston supercharged 2-stroke diesel engine that weighs in with an impressive 300hp. A 3.6 litre capacity and reduced mass means there is no compromise on power compared to conventional diesels of similar power output, as well as being more efficient and safer to store than comparative output gasoline engines.

Power 300HP – The highest power density diesel outboard engine ever developed
Weight 300KG – Equivalent to petrol outboards of same power
Lifecycle 5000HRS – Equivalent to diesel inboards of same power

LIGHT WEIGHT, POWER DENSE

Pioneering motor sport engineer David Cox took his Formula 1 concept of opposed piston architecture and was the first to apply it to a marine outboard engine. The result is the same power density in a smaller, lighter package as the CXO300 provides all the power of a diesel inboard with the convenience and flexibility of an outboard.

automotive car photography

automotive car photography

automotive car photography

automotive car photography

automotive car photography

automotive car photography

automotive car photography

automotive car photography

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

11
Jul
16

Out of Chicago 2016

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Last week Car and Commercial Photographer Tim Wallace was invited to be a key speaker at the ‘Out of Chicago’ Conference.
The event attracts people from all over the USA and other worldwide countries and is a very popular three day event held at the Central University in downtown Chicago.

Tim – “This was my first time at OOC and also my first time in Chicago, the event itself is really great in the fact that it is very focused on what it offers and there is a real sense of community throughout the three days. I had a Pre Con seminar on business and also gave talks on what inspires me to drive forward with my own career as well as also hosting some smaller one hour sessions both on business and as part of a panel group on how photographers can make money from their work in the current markets. As part of my schedule I also gave a special live shoot seminar at a luxury car dealership in downtown Chicago with a McLaren to walk a select group of people through lighting and shooting automotive work in some situations that are not always ideal and how to cope with that. The whole;e event was a huge success and the feedback I have received since has been really great to see. Its good to know that these events both inspire and help people both in their own businesses as well as with their photography. I am looking forward to being part of future events both in Chicago and also in other area’s where the event will be held such as New York and Maine.”

Some BTS from the event as well as some interviews that Tim gave while he was in Chicago

Motivation and shooting style with Tim Wallace: OOC Podcast Episode 44

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Link to Out of Chicago 2017 early bird registration.

Link Out of New York 2016 info.

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

04
Jul
16

Hungry Eye – Volume 4 Issue 1

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Hasselblad – Masters At Work Feature

Available at http://hungryeyemagazine.com/issues/vol-four-issue-1/

This week Hungry Eye Magazine launched its latest issue that has a feature on Hasselblad reaching their 75th anniversary.
The feature discusses the history of the company and its infamous camera’s, words from photographers such as TIM WALLACE, TOM OLDHAM, and GERED MANKOWITZ as well as featuring some images of vintage Hasselblad camera models that we provided for the Magazine from Tim’s own personal collection of Hasselblad film camera’s.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

TIM WALLACE
The work of commercial and automotive car photographer Tim Wallace is often described as dramatic and conceptual, it is well regarded and received both by commercial clients and within the advertising industry itself and has lead to awards such as; International Commercial Advertising Photographer of the Year and UK Motor Industry Car Photographer of the Year.

A Hasselblad user since before his teens, Tim explains what Hasselblad means to him.

“In many ways Hasselblad sits at the core of my business, it is my weapon of mass creativity.
I’ve been shooting on Hasselblad since I was 12 years old, starting with the epic Hasselblad SWC, which I still have and still shoot on even today for my own personal work. Today within my competitive field of commercial photography client demands are high and having the right equipment is essential. I only really care about three things, Reliability, quality of output and my lenses. I have worked with my current digital bodies professionally for 10 years, such as the current H5, in temperatures between –15c and +48c without a single failure and that is a very important aspect of making the choice to stay on the Hasselblad platform as I often need to shoot in very difficult conditions on locations around the world. Knowing that I can totally rely on my equipment delivering what I need is crucial on a big campaign shoot. I recently shot the new prototype for Peugeot in their studio at the Peugeot design centre in Paris, ready for launch at the Frankfurt Motor Show. The shoot lasted 4 days in studio with temperatures reaching 48c as we had a heat wave in Paris at the same time. The camera performed flawlessly and its knowing that I can have that con dence in the equipment means that I can focus on being creative and getting the campaign shot. Sure, over the years I have been asked to try other platforms but for me, personally I will continue to use what I am most comfortable with. I also would say that I could not let go of my lenses, the Hasselblad lenses and the quality of those optically play a key part in that decision too.”

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

12
May
16

Welcome to new Client The Cartwright Group and a new Agency collaboration with Marketecture.

This week we would like to welcome both a new client, in the form of The Cartwright Group, and a new Agency collaboration with Marketecture who are based in MediaCity UK. Commercial photographer Tim Wallace was shooting the first stage of work for The Cartwright Group who are a UK based firm that deal with commercial vehicles across a field of area’s such as conversions, fleet services and parts.

Our first work for The Cartwright Group was based around their ‘conversions’ sector, a new division of their group that launched recently.
This latest development by Cartwright will capitalise upon the strength of the Cartwright brand and especially the company’s advanced engineering skills.
Cartwright Conversions Ltd aims to become a major player in the industry, particularly serving the utilities, construction, civil engineering, rail and telecommunications markets, and is confident its flexible approach will enable the new company to swiftly make its mark in this growing specialist sector. The shoot that Tim did for the group was based down at the Junction 11 studios near Banbury and utilised a recent conversion by Cartwright for The London Ambulance Service.

We look forward to working closely over the coming year with The Cartwright Group and The Marketecture Agency who are the creators of the groups new visual identify as they strive to take the brand forward.

AmbientLife are also delighted to be on team with Marketecture on this project and we also look forward to working together creatively across different projects and clients in years to come. Marketecture is a 100% focused B2B marketing agency based at MediaCityUK, Manchester. They live and breathe B2B marketing support for businesses both large and small, with clients based around the UK, in Europe and as far away as San Diego and Singapore. A expertly formed team of over 20 marketing, digital and creative professionals, many with a ‘big’ agency background who now enjoy a more hands-on approach to life. Its for to say that they really know their B2B onions and love collaborating with like-minded businesses.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Jaguar Land Rover, Aston Martin, and Peugoet. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

11
May
16

Scott Kelby US – Feature Interview

Evolution – Growing without loosing direction

Today a feature interview with commercial photographer Tim Wallace was made live on Scott Kelby’s website in the US
In the interview Tim talks about his journey over the last 6 months to evolve his own work ready for a changing market and how he approached that.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Evolution – Growing Without Losing Direction

Scott Kelby Website
You can read the interview directly on Scotts website Here

Next year will mark my business celebrating its 10th year, and it has been a roller coaster that’s for sure. It all started at my dining room table with a blank sheet of paper, no knowledge at all of Photoshop, and no clients. From there I mapped out a company called AmbientLife that I wanted to create, a business that would be based around high end transport and high end prestige cars.

When I first started out the research phase, lots of people said I didn’t have a chance because I was too old to be starting a totally new career, I didn’t live in London, and even a few that said I would need to change my style of photography because my own natural style was, “Too dramatic and artistic,” to be commercial. I had a pretty good knowledge of business having worked in high level management positions in blue chips. I also had a background before that serving in the Royal Marines which gave me the greatest edge, the belief that I could achieve and conquer anything if I pushed myself hard enough and trusted myself not to be afraid to be “different.”

kelbyone blog

So things are all great and everybody is smiling… And that’s great, but for me it was time for a change. It felt like it was time to push out and allow my business and style to evolve more. This might seem a little strange to some people because, why change a formula that’s working?

The simple hard fact is that the world never stays the same, markets change, politics change and industries change. Even though I am a commercial photographer, I am also a businessman, so I keep a close eye on what’s happening around the world and take note of things that can change or affect the industries and sectors that I work in. The most effective business models are those that ‘lead the way’ and those that ‘recognize change’ and are not afraid to adapt to it and be prepared for it. Apple probably being one of the most famous examples of this.

The high end car market is going through change, this is brought on by exchange rate changes globally, unrest politically in some regions of the world and also the changes that we have seen in oil, its cost, and the downturn in profits for those areas involved in producing it. All these factors will have an impact.

So I’m just a photographer, why should I care?
Well I guess that’s the key message here; being a photographer is great, and if it’s your passion and even your natural gift in life then it’s a superb space to exist in. But you also need to make a business work, and good business comes from knowing your market and having the right cassette in your head to deal with it. It’s about knowing how to ask yourself the right questions and it’s also about being able to be honest enough with yourself that you will answer yourself honestly.

I have been talking about this ‘journey’ in my business talks at Photoshop World with KelbyOne for a few years now. Every time I do they get massive positive feedback and requests for bigger and longer seminars on this ‘massive’ subject. This year I will be in Vegas and will be actually doing a whole workshop on this to talk through the process, but also the mindset of how to approach this. I can’t tell you all the answers, but I can help you to understand what the right questions are that you need to ask yourself and base your business development on.

I’ve been doing live shoot seminars for years now across the world from the US to the deserts of Dubai. It’s great to help people understand how important lighting can be, and also how lighting and your style of lighting can impact so much on the overall feel to your actual visual style. One thing that has grown massive over the last three years from a seminar point of view is the whole conversation around ‘succeeding’ and understanding your path as a working photographer.

You see, the thing here is that we invest a huge amount of our lives in creating the very best work that we can, we love it, it’s our passion, it’s our purpose, it’s what drives us. It’s that thing that makes us feel like a kid on Christmas morning to get out there and do a great shoot of something that we love. If you can learn to match that passion and drive with your business side, then you achieve one HUGE thing moving forward… You take control of your future rather than letting commissions dictate what you are shooting and how that’s being presented. One of the most important factors for a photographer’s work is your style. This is yours, nobody but you can create it. And only you can take that and grow and evolve it into what you ‘feel’ that it should be next.

It’s based on your view of the world and how you record what you see in front of you. It’s based on your imagination, and it’s also based on all the things in your life that influence you. What I mean by the last part there is that I believe that photography is in some ways a view inside your own mind. It’s guided by choices that you make, and these in turn are a result of things that influence you and your attitudes. When I am traveling to a gig, I will often listen to music; music I choose that gets me into the right frame of mind for the type of shoot that I am about to take on. I work hard to remove as many negative influences and people from my day to day world, “mood hoovers” is the affectionate term I use to refer to such people😉

Your personal life, and what is contained within that, can duly have a massive impact on your work, its growth and its creativity. In October last year I got married to the love of my life, my wife Angela. We were married in a 17th century castle in the Highlands of Scotland, a setting that’s been used a few times in Bond films… the irony!

Anyway, we had a perfect day in every way and we have an amazingly happy and stable life. My wife works really hard at what she does and we respect each other’s stresses and commitments to our career roles. She is my rock but she’s also my best friend. When you’re a photographer, especially in the early years, having that support can make a massive difference to the probability of you driving yourself forward and succeeding in the way you want to.

So how did I decide what ‘Evolution’ was required?
If I’m honest, and people who know me know that I say things as they are, a little too much sometimes… But this was a lot harder than I first thought. So I found my own way by first starting to look at my entire work to date as a single body of work. What was my strongest work? What did I have a natural ability or infinity to shoot? And where were the gaps…?

Over the recent years a huge amount of my work has been location based. It’s popular, and one epically huge point here that I want to make is that you can ‘evolve’ without losing or moving away from what you’re good at or what is popular. Think of it as having a guitar with only three strings… You’ve learned over the years to bang out some pretty awesome tunes on that and people love them, but its time to maybe get another two strings and see what you can do with those added!

My approach to look at my work was to force myself to put together a body of just 40 pieces of work that I would then use to have a bespoke portfolio book made from. This book would then be used in subsequent months when I was in meetings with new clients and also agencies as I pushed forward into new ground with new clients. WOW that’s a tough thing to do, and after about 3 days I started to see the gaps, my interiors work was okay but not driven forward that well compared to the other work. I have a reputation for being able to shoot detail really well and the interiors usually come off the back of doing that. But I hardly ever did any shoots that were just based on getting amazing interiors.

It also became very apparent to me that I was really spending all my time out on location, and whilst I had spent time ‘in studio,’ it was only about 10% of what I was doing. The result of this is that whilst my studio work was on the money for what the clients wanted for their brief, I had not really explored enough of this part of my work to develop my own unique style around it. A big reason for this is that I was shooting a massive amount of work for Aston Martin, and indeed many people had started to refer to me in magazine interviews as ‘the guy that shoots all the Astons…’ Hey, I know there are worse things in life, but this was a driving factor that was stopping me evolving to some degree. Last year I made the radical decision to back away from Aston. While that might may seem like madness, it has been the very best thing that I ever did.

Over a period of months between client commissions I pushed myself hard to plug the gaps that I felt were there. I spent a lot of time in studio developing my own work, but also most importantly developing my own lighting techniques so that my work was ‘different’ than other work that was shot in studio. There is no point at all in just trying to reproduce what somebody else does no matter how well you do it. You need to own it, make it yours and do that in such a way that people will look at it and think of you.

Agencies looking to commission high value shoots for campaigns are 90% looking for ‘style’ when they view work from photographers. They want to see your view of the world and if it’s something that fits in with what their vision is for the campaign. If it is, then it’s a no brainer that the shoot is heading your way and costs etc have little impact, as long as it’s nothing silly of course!

I also spent time investing in my BRAND. I designed and had my portfolio book handmade after sourcing all the materials, and that has been a very worth while investment because my brand has to give out the right message. Agencies and clients need to feel that I really care about what I do and how I produce it. It’s true that they are hiring you to shoot photography for them sure, but it’s also very important to understand that they are investing in YOU…

My 2016 Portfolio book became a reality and is made of the finest materials, all of which have some relevance to my industry. It’s a pretty big beast, but when it lands on an art directors desk it’s like an event opening it (that’s a quote from 3 recent art directors). It’s that sort of message exactly what I wanted to send so for me I am really happy with that.

Updating a portfolio once a year is not enough for me. I’m busy, and whilst some of my work is under embargo because of the nature of what I shoot, there is plenty that is not. Every quarter I update a digital version that can be mailed anywhere in the world as a link, as a PDF book or whatever is required. It’s a carbon copy of the physical book but it’s updated as the year progresses and I shoot more and more work. Clients and agencies absolutely love this because not only does it keep them up to date with what you’re doing and how your work is moving forward, but its also gives them insight into the fact that you are ‘a very busy boy’ and you’re in demand. That is a key factor and it’s also related to human nature, but the fact is that if you are busy and people are chasing you for shoots, then you become more desirable.

Remember…
Your Professionalism is your logo

Your Personality is your business card

How you make your clients feel is your Trademark

The whole human nature thing is pretty big for me, and it’s something that I talk about a lot in my business seminars because it not only allows you a better understanding of yourself truthfully, but it also give you ‘superpowers’ when it comes to negotiating and winning contracts. If you want to hear more, then you are going to need to join me at Photoshop World in Vegas for my Business Workshop😉

The last 8 months…
In the last eight months several things have happened, and I would like to think that has been because I took control and allowed myself the time to evolve.

I’m taking on a lot more new clients, I’m doing more diverse and interesting work that is pushing me both creatively and technically, and also the business returns on that mean that I am pulling in more revenue as I grow.

I am finding my own unique approach to shooting studio based work. I am also finding that having those ‘extra strings’ is really paying dividends with both my current clients, and also new ones that are seeing this for the first time. Agencies are recognising that I have the ability to ‘bang out some new tunes’ whilst maintaining my own unique style, and, most importantly, stay focused on a continued direction for my brand and my business.

Finally I am finding the time to shoot for myself, shoot personal projects, and experiment with things. Photography may well be my business and my living, but it’s also a passion. I still get a massive amount of fulfillment from just getting out there and shooting stuff for no other reason apart from finding out what that looks like shot!

The road ahead…

The Last Word…
Thanks for reading through my blog, and I hope its been entertaining and perhaps some of it will open up a few questions within your own life that you may have been thinking about. If you would like to learn more about lighting cars in different ways or hear me talk about business and what inspires me, then you can do so right now by hoping over to KelbyOne where I have 7 video seminars and 2 interviews recorded for those that can’t make it to live events. I hope these help you guys.

If you are planning on attending PSW 2016 in Vegas then it would be great to see you there and if you would like to attend my Business Workshop then see you there!

Whatever you do, be passionate about it, believe in yourself and what you can achieve, and above all else accept that ‘failure’ is just part of the learning process and it’s moving forward that counts!

I think you can always tell the size of a man by the size of the things that bother him…

Stay positive, be mindful of the things that influence your space in this world and if you really want to do something, go out there and get it with all you have!

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

11
May
16

Advanced Photographer Magazine UK – Feature Interview – Behind Closed Doors

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

“EVERYTHING HAS TO BE DONE AS DISCREETLY AS POSSIBLE TO AVOID IMAGES OF THE CAR LEAKING OUT”

Peugeot Main Global Website
You can see more from Tim’s shoot on the Peugeot website Here in their dedicated ‘Concept’ area

Tim Wallace is used to working around the sometimes meticulous requests of the motoring industry. In his time he’s tackled full-on commissions for the likes of Jaguar Land Rover, Mercedes and Morgan, as well as shooting for some of the world’s most iconic brands, such as Lamborghini, Aston Martin and Ferrari in Europe, and Dodge, Chevrolet and Mustang in the US. He thrives on pressure and has the accolades to prove it: honours include being named International Commercial Advertising Photographer of the
Year and UK Motor Industry Professional Car Photographer of the Year, con rming his reputation as one of the best in the business. One of the things anyone shooting pictures for the car industry realises very quickly is that there is so much competition between the various brands, and such an insatiable demand from motoring enthusiasts to hear about fresh models as soon as possible, that there’s often a high level of secrecy required to ensure that the latest launches aren’t revealed to the world before the manufacturer intends.

So in many ways it wasn’t a huge surprise for Tim, having been approached by Peugeot last summer to produce a massive international campaign for its latest ‘Fractal’ electrically powered concept car, that he learned the latest shoot was to be carried out strictly behind closed doors. There was a slight problem with this stipulation, however: at the time France was in the middle of a heat wave, and the crew realised very quickly that this was going to become a pressure-cooker job in more ways than one. The temperature in the city was around 35°C, and behind those secretive closed doors – with huge Arri continuous studio lights pumping out still more heat – it quickly climbed to over 42°C at times. Almost unbearable on occasions.
“Everything has to be done as discreetly as possible to avoid images of the car leaking out,” says Tim. “This was why we were asked to undertake the shoot in the Peugeot’s own in-house studio, which is situated in the middle of their plant in Paris.
Everything was so hush-hush that the Fractal even arrived on set under a cover so that no one living in the ats near the location would have the chance to see it. We also had just a very short window of opportunity in which to work – only four days. The team was working for over 12 hours at a time on occasions. “But it was all worth it from my point of view because Peugeot is a great client and its design team is very strong indeed. It has great vision for how it wants to sculpt the photography around the product and branding. It’s all very much about emotion, so when they rst approached me – through their production company – it was a very quick t from a style point of view.”

Planning the shoot
With any type of worldwide campaign it’s crucial to ensure that everything is planned and worked out well in advance, so that during the critical days of actual shooting the team is free to concentrate fully on creating and producing the photography that’s required. The brief was to shoot the concept car in a way that showed o its technology and its revolutionary use of sound within the interior controls. Each shot was based on its nal position within a CGI sound- based scene and carefully pre-agreed using visuals. “I was very lucky to have Paris-based Cream Production taking control for this shoot,” says Tim. “The team there is both dedicated and vastly creative. Having such a well-organised production house involved really helped to make sure that we were able to achieve the very best result possible for the client. Even with the huge amount of work to get through it was always a great atmosphere very much a team e ort with everybody pulling together for the common goal.
“I worked with my two lighting assistants, Peter and Hugo, who were both totally amazing and fully committed to making sure we got the best results possible. As with any lighting shoot you hit issues and problems that need to be resolved, and that again is where teamwork comes into play. I think we had a few moments when Hugo was literally using his own body weight to anchor the oating ceiling, while Peter ran round trying to switch lighting out that was quite literally on the point of exploding because of the heat.”

Given the tight timing and high pressure it might not have been the best of times to switch over to a new camera, but Tim decided that this was an assignment perfectly suited to the strengths of the Hasselblad H5D 50c.
“I’ve been a Hasselblad user for the last seven years,” he says. “I appreciate the reliability of the system but most of all I love the lenses, and over time I’ve built up quite a selection. When I looked to change my H3D it was an easy choice: I was looking for a camera that came with the advantage of a CMOS sensor and could make best use of my existing equipment on the same platform. “I shoot a lot in the studio using powerful dedicated lighting, so low ISOs are usually ne, but the higher ISO speeds that the CMOS sensor brings meant I would be able to use the same camera for lighter, editorial type work in available light conditions. Previously I’d have had to shift back over to a DSLR platform for that.

“ONCE WE’D FINISHED THE FINAL SHOT THE POST-PRODUCTION WAS ALREADY 90% COMPLETE

“I had been o ered deals from other manufacturers to swap to their systems, but I really didn’t want to lose the lenses I feel so comfortable with. I’d tested out the H5D 50c in advance and loved it and its simplicity. So I was happy to make the switch, both from a user point of view and from a business perspective.”

Baptism of Fire
The baptism of fire – which came in the form of a boiling hot studio and intense working conditions – never worried Tim’s new camera, which came through the experience unscathed. “We had no issues whatsoever,” says Tim. “No matter how we used it – whether that be attached to a FOBA tripod head as normal or suspended upside down 15m above the car and being operated remotely. Having that sort of reliability and, more importantly, the con dence to push the equipment and crack-on at a fast pace really helped a huge amount.”

Tim and his team started out producing static shots of the car’s exterior. They used the H5D camera tethered to an Apple MacBook Pro laptop with images being fed directly back to a digital retoucher. The retoucher compiled the individual frames and veri ed in real time that everything needed for the nal image was in the bag, and it was safe to move on to the next shot. A highly e cient way of working, that enabled the brief to be tackled as quickly as was practicably possible. The most demanding shots were the overheads where we were looking down into the car, as the studio set-up did not allow a direct overhead viewpoint to be taken up,” Tim recalls. “Instead I had to work from a cherry picker – I climbed into it to set up the camera so that we were totally in the right position, lit the shot, then operated the camera remotely from the ground with the MacBook Pro.” Naturally – as with any car shoot these days there was a certain amount of post-production required to nish o the images. But although the futuristic background was CGI generated, the car itself was relatively unaltered. “Apart from the process of cleaning up the images to get rid of any last-minute marks, the post-edit work was kept to a minimum,” says Tim. “The fact that Pascal, my digital retoucher, was working on the les as they came out of the camera meant that once we’d nished the nal shot the post-production was already 90% complete.
I had overall control on the nal sweep, mainly to tie all the images together as a set once the CGI background had been added.”

By the end of the intensive four-day shoot 45 images had been completed: an incredible achievement considering how involved and complicated some of them turned out to be.
The success of the project is a testament to Tim’s considerable photography skills. His striking set of images was used to launch the Peugeot Fractal at the Frankfurt Motor Show.

CLIENT: Peugeot
LOCATION: Peugeot Design Centre,
Paris
PHOTOGRAPHY: Tim Wallace
PRODUCTION: CREAM Paris
ART DIRECTION: William Blanc
PRODUCER: Sophie Roger
1ST ASSISTANT: Peter Keyser
2ND ASSISTANT: Hugo Mapelli
DIGITAL ASSISTANT: Pascal Aubert – Scalp Art
CAMERA: Hasselblad H5D 50c CMOS LIGHTING: Arri

© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™

16
Apr
16

Mercedes McLaren SLR – Tallinn

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

This week commercial and automotive car photographer Tim Wallace was in Tallinn, Estonia, for the week to shoot the Mercedes McLaren SLR and instruct at the NIKON ‘I AM Photographer’ festival that is held in Tallinn each year.
During the week Tim gave a ‘Inspired’ lecture where he about his journey with the industry and photography over the last nine years as well and what motives him and what effected him and influenced him through that journey to make the choices he has made.
Tim then held a ‘Live Shoot’ with a pro group shooting the Mercedes SLR McLaren that was kindly provided by our friends at Mercedes Baltic Region

Some completed work that Tim created during the event workshop

 

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

A few behind the scenes from this event.

 

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Car Photographer Professional of Ambient Life. Tim Wallace, Clients include Morgan, Aston Martin, Jaguar and Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use.

Whilst in Tallinn Tim was invited to be one of the judges in the Nikon ‘I Am Photographer’ photographic competition where there were literally thousands of submissions from over 13 countries. Here is a very funny out take video that was made during the final interviews with the judging panel as they talk about their favourite image of the competition. This video was first published on I AM Photographer 2016 Festival Gala Award Ceremony on 9th of April in Tallinn


© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the ‘intellectual property’ of Tim Wallace™




Ambient Life Online

A selection of other online sites that offer a look into the work of UK Professional Photographer Tim Wallace.

www.ambientlife.co.uk


Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life.
An award winning photographer he is probably best known for his commercial car and advertising work.

Tim works with many well known brands and clients such as Aston Martin, Land Rover and Kenwood in the US, and has recently been named as one of the ten photographers to be selected by Hasselblad for the quality of his work and creative vision to represent their new 'Pro Team' to be launched in 2010.

Catagories

July 2016
M T W T F S S
« May    
 123
45678910
11121314151617
18192021222324
25262728293031

Follow

Get every new post delivered to your Inbox.

Join 79 other followers