26
Aug
15

‘Inspired Business’ Seminars come to the UK

Inspired Business Seminars Around the UK with Tim Wallace
Manchester – 30th October
Birmingham 13th November
Bristol 17th November
London 18th November

‘Inspired Business’ is a seminar course that Tim has been giving over the last two years in the US but until now has not given in the UK. Tim is a globally well-respected commercial photographer and has built up his own successful business working with many major blue chip companies across the world such as Aston Martin, Jaguar Land Rover and Peugeot. Tim was recently in Las Vegas on stage for 4 days giving this very same seminar to a packed US audience and has now agreed to deliver the same seminar through Calumet Academy.

Course Elements:

Understanding how to focus your business and why
Planning your strategy
Winning new clients
Understanding client needs
Adding value to your clients business
Marketing effectively
Understanding how to quote effectively
How to choose your own path
Understanding your place within and industry
Business risk and revenue and how it can work for you
Portfolio’s the do’s and don’ts

Booking through Calumet online on the main BOOKING PAGE with further details on the event and locations.

This is a broad business based seminar that is aimed both at photographers currently in business who are seeking additional guidance and direction as well as those thinking about starting their own business within this industry. The seminar that Tim delivers is very much group event with his class and not only will give those attending many valuable lessons on how to direct and grow a business but also will help to ensure that you know the right questions to ask yourself in developing that business.

This is very much a ‘no holds barred’ Business class by Tim on how to achieve success and think laterally about your brand and direction, he will start by looking briefly at what kind of work he has built his business model on and then move the thought and work process to start to build up a successful photography business and achieve a positive global reputation, positioning yourself successfully within your chosen industry, this is something that Tim is very aware of having built a successful business himself and a respected name within just 8 years from scratch. The session will look at how to make the right informed choices, ask yourself the right questions, and how to set a clear vision for your own path way to success.

How to achieve success and think laterally about your brand and direction. This element will look at how he gained his initial clients, won contracts and kept his clients as his business relationship with them evolved. It will look at how to approach agencies, how to effectively make those first steps and approaches and most of all, and utterly crucially, it will be about explaining how to understand your position better within the field and how to put yourself and your work across in such a way that your clients understand your benefits to them and not just that you can take nice pictures. It’s about becoming a trusted and valued name within your industry and creating a need for what you do and not just sitting there and waiting for the phone to ring.

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

26
Aug
15

Hasselblad Live Shoot Seminar in UK

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Hasselblad Studio Event with Tim Wallace
November 6th 2015 – Junction 11 Studio, Banbury, UK
Restricted numbers 33 places

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Join us on a ‘live’ studio car shoot at the infamous Junction 11 Studio in Banbury, a purpose built professional facility used by many of the UKs top photographers when shooting for brands such as Aston Martin and Jaguar Land Rover.
You will be working in a purpose built professional studio alongside professional automotive car photographer Tim Wallace who is well respected globally for his work within the car industry. The day will be fully supported by Hasselblad and you will have the opportunity to not only watch Tim work and light within this environment but also take part yourself and produce some of your own work.
The shoot will concentrate on the setup of a professional lighting arrangement for shooting a car within a studio setting, what that entails and how to understand and build lighting using professional continuous lighting.
This experience is your opportunity to be immersed in the exciting, hands on events of a high-end car shoot. You are guaranteed to leave with a new wealth of knowledge and feeling a real sense of achievement

Booking through Calumet online on the main BOOKING PAGE with further details on the event and the exact location.

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

26
Aug
15

Las Vegas Seminars great success

Photoshop World – Las Vegas 2015

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Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Las Vegas was the place to be this year with the annual Photoshop World Event which is sponsored by Adobe.
The event is truly massive and attracts people from quite literally all over the globe, with the driving force behind this show spectacular being KelbyOne.
Tim was been invited to be one of the key instructors at the event and was on stage over the three day event giving several seminars including performing an exciting ‘Live’ car shoot in front of the audience, talking about lighting, photography, photoshop and how to really work effectively with your clients and make a difference to your business.

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Photoshop World Las Vegas with KelbyOne Find out more at the Official Photoshop World site and details for 2016 !

Photoshop World is the place to be if your want to learn from some of the top photographers in the World today, all under one roof in this spectacular event that offers 3 days of shows and on stage seminars, get to meet the instructors off stage, special events and parties in the evening and one of the worlds biggest Expo events all in the desert city on Las Vegas. “What happens in Vegas, usually ends up on YouTube!…”

Photoshop World is where creative people from all walks of life come to take part in affordable, hands-on learning that can’t be found anywhere else. Gaining valuable, real-world experience from innovative instructors, while building camaraderie amongst creatives with shared passions. From beginners to experts, teachers to students, hobbyists to professionals, this is place where everyone is invited to share, network and engage in a welcoming community.

Tim’s classes over the 3 days in Las Vegas

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim’s History with KelbyOne

Tim has been a KelbyOne instructor for 4 years now and over in the US Scott Kelby described Tim as one of the most influential car photographers in the World today and Tim was invited to the US by Kelby and with their filming and production crew produced a set of one hour long video tutorials that cover the in-depth aspects of the lighting of cars in photography, Tim’s the approach to a shoot and the issues and solutions that can arise in different situations and working with just available light effectively. These video seminars are available online through KelbyOne.

The video seminars have since proved a huge success and have received some great feedback from the tens of thousands of professional and amateur based viewers Worldwide that have used them to help them understand items from new lighting techniques to how to look at a scene and work to build up for a more atmospheric photographic capture. The videos also look at working with just one light for those that wish to try out and experiment in this field but have limited equipment available as well as some dedicated photoshop retouching and digital processing classes. Tim is now a regular guest at Kelby and continues to build on the catalogue of training videos available through his dedicated area on the Kelby site where he is one of the featured instructors in the World alongside some of the biggest names in the photography today such as Joe McNally and Jay Maisel.
You can also find 2 in depth interviews lasting over 1 hour each with Tim talking about the business side of the industry from setting up and first things to think about, through to client strategies and effective quoting as well as a second 1 hour video interview where Tim talks about what inspires him today and talks through the journey that led him to where he is today.

Want to see Tim’s video seminars today?
Why not go across to KelbyOne where all Tim’s courses are available online and get yourself prepared for Vegas! Tim Wallace – KelbyOne Training Instructor

9 in-depth lighting, photography and technique video classes now available with over 10 hours of material to view

Commercial Car Photographer Professional of Ambient Life. Tim Wallace, online photography training with Kelby Training featuring several intensive BTS behind the scenes classes on lighting, photoshop post production and photography camera skills

Commercial Car Photographer Professional of Ambient Life. Tim Wallace, online photography training with Kelby Training featuring several intensive BTS behind the scenes classes on lighting, photoshop post production and photography camera skills

The Experience of PSW

Tim – “This was my very first PSW event, Scott had previously invited me a few times to take part but workload ands such like prevented me attending in previous years, this year was totally different and it was great to get involved and be a part of this amazing event. Nothing really prepared me for the sheer scale of the whole event and the location in Las Vegas was within the convention centre of the Mandalay Bay Resort and oh boy what a resort! Mandalay Bay is not only possibly one of the biggest Resorts in Las Vegas but it really is like a little town within itself with everything to hand and was truly the perfect place to host something of this nature that was on such a grand scale.

The first morning we were ushered into our seats at the front of the hall used for the Key Note Opening speech were the instructors and partners are positioned and 15 minutes later the doors opened and the crowds quite literally broke through to get the best seats that they could, it was amazing the energy and enthusiasm of the crowds. The key note itself was a real pleasure to watch and following the official opening we prepared for the first of our classes to deliver that an hour later. I have spoken in many different countries over the years on lighting, photography and business but never to a US audience on this scale and I have to say that I really enjoyed it immensely. The crowds were both polite and very enthusiastic about all the seminars that went on over that 3 days period. The lighting class that I gave on the ‘Pre Con’ day went really well and its not often that you get to drive a Ferrari through a hotel, which is something that we had to do so that we could get it into place for the live shoot event :)

I delivered my class’s on ‘Inspired Business’, this year back to back in a monster 2 hour session that got such amazing great feedback and many of those attending are now requesting more of the same for 2016 with possibly even longer more in-depth business talks, thats great for me because to me this is a massive subject that I love to discuss and teach on.
I knew that this may well be a popular class but nothing prepared me for the scale of that, on the morning of the event we were given one of the largest halls at the convention centre and turn out for that class was the biggest of the entire event for us, it was amazing and very touching indeed for me personally. At the end of each class those attending are asked to fill out a short feedback form allowing them to give their thoughts on the class, its effectiveness, delivery and such like.

On a final note I would like to really say from my heart a huge thank you to the support staff of KelbyOne, these are the guys that work very long hours behind the scenes to make sure that instructors such as myself have everything that we need as well as looking after all the video and audio for each class and event. We made some amazing new friends with the team and I was touched that indeed some KelbyOne guys actually came to attend a few classes themselves between their own duties. The event itself was both physically demanding for those involved with busy days and many after show parties each night, all of which were utterly amazing :) and also gave people like myself a real chance to talk and meet those attending PSW.
Lastly I would say a huge thank you to the other instructors themselves, we met some amazing people on this journey and made some life long friends and we are already looking forward to 2016 PSW in Las Vegas so we can do it all again !”

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

Tim Wallace Professional Car Photographer of Ambient Life. Clients include Morgan, Aston Martin, Jaguar Land Rover. Specialising in high end prestige commercial car photography and also the supply of car stock snydicated photography for commercail and marketing use both in Europe and the US

03
Aug
15

AmbientLife Welcomes new client SIRUI Europe GmbH

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This week we would like to welcome SIRUI Europe GmbH as a new client to AmbientLife.
Sirui is a relatively new player in the field of photographic tripods, formed in 2001, and have brought a new way of thinking to the R&D process, along with very modern high-tech machining at production, ensuring fine tolerance and enhanced performance. All their components are assembled by hand, using a workforce that has remained loyal to the Sirui factory since the beginning, a huge testimony to the company and its ethics. All their assembly is made with expert attention to detail, and with a huge amount of pride, delivering an outcome that is a really beautiful, high performance product engineered to really be used to its fullest.

Their marketing agency contacted AmbientLife photographer Tim Wallace early last month when the company were getting ready to look at a new global campaign to re-position the brand and drive it forward as a premium product, showing and utilising the products build quality and engineering to show the exceptional level of detail that the brand brings to these area’s. They were looking for a distinct ‘image style’ and that was their founding reason for speaking to Tim who is renowned for his lighting and detail photography. Tim worked closely with the company and their marketing agency and a new volume of commercial photography has now been completed that will be fully utilised within the Sirui branding globally as well as the forthcoming advertising campaigns and product brochures.
The brands three core pillars are: Craftsmanship, Technology and Dependability and the resulting work that Tim produced for the company has been received really positively by both their marketing and adverting agency as well as within SIRUI Europe GmbH based in Germany from their Company Managing Director who has expressed his delight with the new dramatic look and feel to their imagery. We look forward to working with our new client both in Germany and the US further and building further our strong business relationship.

Philosophy and History of the SIRUI brand
From development through to the finished product, SIRUI strive to deliver the ultimate in manufacturing excellence with a philosophy to serve both Photo enthusiasts and Professionals alike delivering outstanding products regardless of the task in hand, continually striving to improve in areas such as ??tooling and precision machining, whilst working in collaboration with a highly motivated and trained design and engineering team to meet the high quality standards that photographers and videographers expect from high end camera supports.
In 2007 they achieved ISO9001/ISO14001 certification for quality and environmental management, meaning that they not only manufacture products to the highest quality but also care about the environment whilst doing so. As a result of their high level of commitment in terms Quality and performance SIRUI has become one of the most popular and most aspiring Brands in China.
Sirui has been sold in Germany since 2011, as well as other parts of Europe, and it did not take long for them to establish itself as a major tripod brand in the German market winning various awards in group tests, recognising the superb build quality and ingenuity of the range and it has been awarded with many accolades in group tests against some of the most known brands in the market today.

01
Aug
15

AmbientLife welcome Gledpark as a new client

Assured Park Venison Producer, selling Scottish native Red Deer. Also,a Quality Meat Scotland Assured Pedigree Whitebred Shorthorn cattle breeder, Gledpark, Scotland, UK.

Assured Park Venison Producer, selling Scottish native Red Deer. Also,a Quality Meat Scotland Assured Pedigree Whitebred Shorthorn cattle breeder, Gledpark, Scotland, UK.

This week we would like to welcome Gledpark to AmbientLife. Gledpark is located in the South West region of Scotland and even though the business is relatively in its early years it is already the UK’s first BDFPA/SFQC Park Assured Venison producer, a true testament to their quality and vision for the future.

Gledpark contacted AmbientLife when they started to look into their online web presence and marketing, they had a clear vision for how they wanted to present their business online and needed high quality photography of their Red Deer and Pedigree Whitebred Shorthorn Cattle. Photographer Tim Wallace worked with the business owners to ensure that not only did we meet their requirements but also drove forward to give them some key ‘branding’ images that were the essence of their industry.

Red deer breeding stock Gledpark F2

Tim “It was great working with Gledpark in South West Scotland, for me it was a real change swapping four wheels for four legs. Gledpark is a relatively new business but is extremely focused and very dynamic in its own vision for the future and has already started to make great achievements such as being the UK’s first BDFPA/SFQC Park Assured Venison producer.
Gledparks Scottish Native Red Deer live as close to a wild existence as possible in vast open paddocks with plenty of cover and photographing these beautiful majestic beasts was a real pleasure. For me personally it was important not only to capture clear imagery of the animals but also to impart their wild nature, the majesty of these beautiful creatures and their very ‘presence’ A vast majority of the time I spent keeping my distance and following the Red Deer as we attempted to position them into the prime areas for shooting. On the day I choose mainly to use our Nikon 300mm f2.8, this lens is ideal for this sort of work and really delivers very crisp clean images with a very low depth of field making it ideal to get full frame captures whilst maintaining a manageable distance.

Whilst there I was also introduced to the farms rare fold of Pedigree Whitebred Shorthorn Cattle – how rare – fewer registered breeding females than the Giant Panda! With a fresh breeze off the Sea and clear views out to the Isle of Man I have to say that I envied the lot of Gledparks breeding stock as I headed back down the M6 later that day.

We look forward to working with Gledpark over coming years and it is anticipated that within the next 2 months they will officially launch their new business website with the material we captured this week, we are very proud of our association with them and believe that Gledpark has a very bright and exciting future ahead”

Gledpark News Pages

Gledpark Website Launching Early September 2015

Assured Park Venison Producer, selling Scottish native Red Deer. Also,a Quality Meat Scotland Assured Pedigree Whitebred Shorthorn cattle breeder, Gledpark, Scotland, UK.

Assured Park Venison Producer, selling Scottish native Red Deer. Also,a Quality Meat Scotland Assured Pedigree Whitebred Shorthorn cattle breeder, Gledpark, Scotland, UK.

Assured Park Venison Producer, selling Scottish native Red Deer. Also,a Quality Meat Scotland Assured Pedigree Whitebred Shorthorn cattle breeder, Gledpark, Scotland, UK.

Assured Park Venison Producer, selling Scottish native Red Deer. Also,a Quality Meat Scotland Assured Pedigree Whitebred Shorthorn cattle breeder, Gledpark, Scotland, UK.

Assured Park Venison Producer, selling Scottish native Red Deer. Also,a Quality Meat Scotland Assured Pedigree Whitebred Shorthorn cattle breeder, Gledpark, Scotland, UK.

Assured Park Venison Producer, selling Scottish native Red Deer. Also,a Quality Meat Scotland Assured Pedigree Whitebred Shorthorn cattle breeder, Gledpark, Scotland, UK.

Assured Park Venison Producer, selling Scottish native Red Deer. Also,a Quality Meat Scotland Assured Pedigree Whitebred Shorthorn cattle breeder, Gledpark, Scotland, UK.

Assured Park Venison Producer, selling Scottish native Red Deer. Also,a Quality Meat Scotland Assured Pedigree Whitebred Shorthorn cattle breeder, Gledpark, Scotland, UK.

Assured Park Venison Producer, selling Scottish native Red Deer. Also,a Quality Meat Scotland Assured Pedigree Whitebred Shorthorn cattle breeder, Gledpark, Scotland, UK.

Assured Park Venison Producer, selling Scottish native Red Deer. Also,a Quality Meat Scotland Assured Pedigree Whitebred Shorthorn cattle breeder, Gledpark, Scotland, UK.

Assured Park Venison Producer, selling Scottish native Red Deer. Also,a Quality Meat Scotland Assured Pedigree Whitebred Shorthorn cattle breeder, Gledpark, Scotland, UK.

Assured Park Venison Producer, selling Scottish native Red Deer. Also,a Quality Meat Scotland Assured Pedigree Whitebred Shorthorn cattle breeder, Gledpark, Scotland, UK.

28
Jun
15

Automotive Photographers Association – Interview with Tim Wallace

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This week automotive car photographer Tim Wallace spoke to the APA, Automotive Photographers Association, where he gave an interview discussing his work, his business within the industry and a little about hid background and where his roots started.

INTERVIEW WITH TIM WALLACE

APA Website Read the full feature interview with Tim here

APA: Hello, Tim! Tell us a little bit about yourself?

Tim: I work as a professional commercial photographer and I’m based in the UK. I guess most people slap the title of ‘car photographer’ on me and I guess they are right but in my industry the two things I am most well known for is my style and my photography shooting the details of cars.

“I plan to live forever, so far so good…” I’m 40-something but apparently 40 is the new 30 so things are always good and I have never felt better!

I don’t sleep much because I’m always thinking about what I can do to create something new, on a morning I often wake up excited for the day like a kid at Christmas just wanting to get out on the road and get on with it.

People say I have a wicked sense of humour, wicked, twisted, something like that! I would say that you’d probably remember me if we met and thats good in my book.

I have the most amazing lady in my life, Angela, who has always been there for me no matter what, she is my rock when I need the World to stop the spinning for a little while and in our house we use the term ‘Team Wallace’ a lot which always makes me laugh especially when our five year old reminds us at the most unexpected times that “Team work makes the dream work…!”

We look out for each other and we pull together through the laughs as well as the not so funny stuff. Our two amazing boys are Ben And Charlie, the latter being the youngest but he’s most definitely not a push over even if he is the ‘little legs’ of the family. Lastly there is ‘Eddie’ our faithful if not slightly eccentric dog, and that makes up the gang and all that is important in my World. We work hard and we know that life is for living, I enjoy living mine and do everything I possibly can so that they can do the same “I love the whole creative visual voodoo, the journey from A to B and the chance of arriving at C…” My work is often regarded as dramatic and to me photography is a process, you’ll never hear me mutter ‘it’ll be fine’ as that’s simply not enough for me. Life is short and I aim to make mine worth while and interesting with work that I hope reflects this.

My goal in life is to be myself always, be creative, be true and most of all improve just a little part of peoples lives with images that both entertain and sometimes invoke the feelings that I had when I shot them. I’ve won awards and I’m always of the thought that maybe they got the wrong Tim Wallace, hey I’m grateful always but never take myself or any achievements too seriously, life’s too short and people will forget you quickly. I jumped off a cliff in Norway a few years ago in a BASE jump, why?, well because it felt right for me to do that for myself at that time, I truly believe that anything in life is possible, work hard, be an honest person, tell the people that you love just what they mean to you as often as you can, and most of all be out there shooting because sometimes that’s where amazing things can happen.

tim wallace 1

APA: How did you get started in automobile photography?

Tim: I’ve always had a love for cars, as a 6 yr old I used to collect the ‘matchbox’ model cars, I had around 300 I think, never used to play with them much but I used to line them all up onto of their boxes and put my beside light on them so they looked cool! I guess my destiny was set at that point, I just never realised it back them lol.

tim wallace 2

APA: What camera did you first begin photographing with? What type of camera, lens, and equipment do you use now?

Tim: My first camera was a Nikon FM with a 50mm lens, most under rated lens in history, everybody should own a 50mm!

These days I shoot Nikon with D4s and a vast collection of lenses through from my favourite 24mm-70mm to the big 300mm. I prefer fix focal length and whilst thats not always practical with the Nikon system it is pretty much where I am with the medium format gear I use. I recently swapped out my H4 for a H5D CMOS and pretty happy with that. Lenses again are a array really from 28mm my widest that is not used that often in truth through to the monster heavy 50mm-110mm that will break your toes if you drop it ??
Which system I choose to shoot a gig with really depends on what I’m shooting, and what the final output is for.

APA: Among the gadgets that you own, is there something that you wish you hadn’t bought? Why?

Tim: Years ago I bought a ring flash, Geeeez what the hell did I bother with that for, I had the thought that it could be good for car interiors if used right, never did work that one out…

My lighting style is self taught as I didn’t want to just copy somebody else’s style, to me its crucial that your style is your own and that it evolves as your work does. Clients choose a photographer a little like doing a risk assessment, its all about firstly ‘are you able to shoot the job’, ‘are you motivated and creative enough for them’ and finally ‘does your ‘style’ fit in with their brand or vision’

APA: What do you feel is the most challenging thing about photographing what you do?

Tim: Hmmmm my top five would have to be:

Weather, as I mostly work on location
Planning, some shoots take a lot more organising than most people i think realise
Clients, lol – some clients are great and a pleasure to work with, some are hard work and flit and change last minute which can seriously impact No2 but that’s life and you just have to be professional and get on with it whilst maintaining a decent level of control.

APA: Can you name some photographers that inspires you with their works and why?

Tim: In truth I don’t much look at other photographers work too much, i feel that its easy to be influenced by people without realising it sometimes. From a wider point of view I love the attitude and work of Don McCullen, he’s a big hero or mine. In my own industry there are many who I think are really exceptional in what they do and have a clear passion for their work, that is a huge point in my book.

Frederic Schlosser is a photographer that I respect and I love his view of the world and his attention to detail, its clear to see his skill but also his passion in what he does.

APA: How has the automotive photography industry changed since you started?

Tim: I only started out from scratch 8 years ago after being made redundant for the 3rd time… In that period though I think things have moved and there are a lot of people out there who mail me who are looking to get into car photography, most perhaps don’t always have a clear grasp of the realisation of just how much commitment is required to succeed. I

don’t class myself as a great photographer by any means, I’m ‘ok’ in my view but I do class myself as a very hardworking businessman and photographer. These days its sometimes all about the quick fix and that’s not what people will find as a long term path to success, you need to build and build solid.

APA: Are you an in-the-camera shooter or do you use post production a lot?

Tim: I try to shoot in camera as much as possible, with the detail work thats pretty easy as its just good lighting really and so any post work is more likely to be paint correction and dust on the body that was missed.

APA: How would you describe your photographic style and how it has developed over the years?

Tim: My style is described by others as dramatic, I’m not sure on that one really, I don’t ever feel that comfortable taking about my own work as often I’m never quite 100% happy with it but then as a ‘creative’ thats pretty common probably.

I’m not afraid to use a wide open DOF and place the car or detail where it does not always dominate the frame, less is often more in my eyes. Over the last 8 years I have gained confidence in what I do and I push things more and more, lighting is and always will be my mistress and for me its the key. Photoshop is something I do badly in my view so lighting is where I put my efforts ! lol

APA: How would you describe your photographic style and how it has developed over the years?

Tim: My style is described by others as dramatic, I’m not sure on that one really, I don’t ever feel that comfortable taking about my own work as often I’m never quite 100% happy with it but then as a ‘creative’ thats pretty common probably.

I’m not afraid to use a wide open DOF and place the car or detail where it does not always dominate the frame, less is often more in my eyes. Over the last 8 years I have gained confidence in what I do and I push things more and more, lighting is and always will be my mistress and for me its the key. Photoshop is something I do badly in my view so lighting is where I put my efforts ! lol

10
Jun
15

New Photography for UK client that leads to 100% increase in new client conversions

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We’ve been working with Panache, based in London, over the last few months to provide all the photography for their new marketing and online campaigns. This week saw the team completing the second part of the project with a full studio shoot that took place in our preferred location to shoot studio work in the UK, Junction 11 Studios. Commercial car photographer Tim Wallace has been working very closely with the London based company to bring together a shoot plan and strategy that covers their core service and branding. All the imeagry that AmbientLife create for our client will be used to help build a new corporate web presence as well as providing additonal material for marketing and advertising.

Darren James Thomas
Managing Director, Panache –
“It was with some trepidation that we booked Tim to do the photography for our new web site; not because of any doubt in his work as we had seen the high quality of this, though because it was a very large investment for a small company like ours to make and we had to be sure we were going to get a good return on our investment. We are in the process of incorporating the amazing images that Tim shot for us into our website and are also redesigning our website based around his photography to get the maximum benefit from it. We have already been using the images to send to clients whenever they make an enquiry and I have noticed almost a 100% increase in our conversion rate since doing this – that is the power of Tim’s photography! The actual shoot itself went perfectly, Tim understood what we wanted to achieve and worked with us keeping us informed and involved the whole time, he worked quickly and effectively; getting the shot straight away. The thing about Tim is he is more than just a photographer, he is an entrepreneur and understands business and how his photography can be used to great advantage to market and promote our business. We are glad to have found Tim and look forward to working with him again in the near future to strengthen the work he has already done in helping us develop our brand image..”

car photography and car photography

Tim -“It was great working with Darren over the first parts of this project, in total we shot a huge amount of work but with excellent planning and preparation from both ends we were able to maximise our time and shoot plan to allow a large volume of photography to be shot for Panache, thus giving them not only the material that they require for the new corporate website and marketing, but also for additional projects that develop and high end client queries. The news just a few weeks in that the business has already seen a 100% increase in their conversion rate is just amazing and it just goes to show the power of high quality imagery used in the right way and deployed correctly through a company with a strong brand.
I am looking forward to working on further stages of this project with Darren over the coming months and years and I’m very sure that our client relationship between our two businesses will strengthen and continue to grow”

car photography and car photography

Some Behind the Scenes from the studio shoot day with our client.




Ambient Life Online

A selection of other online sites that offer a look into the work of UK Professional Photographer Tim Wallace.

www.ambientlife.co.uk


Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life.
An award winning photographer he is probably best known for his commercial car and advertising work.

Tim works with many well known brands and clients such as Aston Martin, Land Rover and Kenwood in the US, and has recently been named as one of the ten photographers to be selected by Hasselblad for the quality of his work and creative vision to represent their new 'Pro Team' to be launched in 2010.

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